Average Market Research Analysts and Marketing Specialists Salary in Toledo, OH
Market Research Analysts and Marketing Specialists in Toledo, OH, earn an average annual salary of $68,740. This figure is notably below the national average of $86,770, suggesting that local market dynamics and demand play a significant role in compensation within this Ohio city. Factors such as the concentration of related industries and the overall economic landscape of Toledo likely contribute to this pay differential.
Executive Summary
- Average Salary: $68,740 per year.
- Growth Trend: Salaries have shifted 19.6% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $104,280.
- Outlook: With a local workforce of 1,020 Market Research Analysts and Marketing Specialists, Toledo presents a modest but established presence in this field. The location quotient of 0.63 indicates a slightly lower concentration of these professionals compared to the national average, suggesting that while the roles exist, they are not as densely populated as in other major metropolitan areas. The rate of 3.495 jobs per 1,000 workers points to a steady, albeit not booming, demand for these analytical and marketing skills within the Toledo region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Toledo, OH earns-20.8%below the national average.
$33.1
$1,322
$5,728
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Toledo is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in the region have experienced growth over the past four years, mirroring national trends. Economic recovery, evolving marketing strategies, and the increasing reliance on data-driven insights likely have contributed to upward pressure on compensation, even in markets with a lower concentration of professionals.
Market Research Analysts and Marketing Specialists Salary Distribution in Toledo, OH
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start considerably lower than the average, while senior roles, commanding extensive expertise and strategic oversight, can push earnings well beyond the $68,740 mark. The percentile gaps in salary distribution reflect this scaling, with experienced professionals occupying the higher earning brackets, signifying substantial career advancement opportunities.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $37,970 | $18.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $51,555 | $24.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $62,500 | $30 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $85,925 | $41.3 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $104,280 | $50.1 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$68,740
Gross Pay
Real Wage (Purchasing Power)
$68,740
Adjusted for COL (100)
The average annual salary of $68,740 in Toledo, OH, aligns perfectly with the national average cost of living index of 100. This means that the purchasing power of a Market Research Analyst's salary in Toledo is equivalent to the national average, offering a stable financial standing relative to the rest of the country. While the nominal salary is lower than the national average, the cost of living parity suggests that the take-home pay effectively covers standard expenses without significant strain.
Job Market Context
1,020
Total Jobs
3.495
Per 1K Jobs
0.63
Location Quotient
Toledo, OH has 0.63x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A location quotient of 0.63 for Market Research Analysts and Marketing Specialists in Toledo, OH, indicates that this profession is less concentrated locally than the national average. This suggests that the job market may be less saturated with candidates, potentially offering a competitive edge for skilled professionals. However, it also implies that the overall demand might be more specialized or tied to specific local industries rather than a broad, widespread need.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Monroe, MI Market Research Analysts and Marketing Specialists Salary | $76,200↑ 11% | 20 mi |
| Ann Arbor, MI Market Research Analysts and Marketing Specialists Salary | $77,160↑ 12% | 43 mi |
| Sandusky, OH Market Research Analysts and Marketing Specialists Salary | $66,580↓ 3% | 48 mi |
| Detroit-Warren-Dearborn, MI Market Research Analysts and Marketing Specialists Salary | $82,160↑ 20% | 54 mi |
| Jackson, MI Market Research Analysts and Marketing Specialists Salary | $67,020↓ 3% | 58 mi |
Comparing salaries near Toledo, OH
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Toledo, OH?
The median annual salary for a Market Research Analysts and Marketing Specialists in Toledo, OH is $68,740. This typically ranges from $37,970 for entry-level positions to $104,280 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Toledo, OH is 20.8% lower than the national median of $86,770.
Is Toledo, OH a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to national averages.While the cost of living is average, the average salary of $68,740 is significantly lower than the national average of $86,770. The lower location quotient also suggests a less concentrated demand for these roles.
Is Toledo, OH a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Toledo, OH is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Toledo, OH?
Some top paying nearby cities include Monroe, MI ($76,200) and Ann Arbor, MI.
How does Toledo's cost of living compare to the national average?
Toledo, OH, has a cost of living index of 100, which is exactly the national average. This means that the general expenses for goods, services, and housing are comparable to the U.S. average.
What is the total number of Market Research Analysts and Marketing Specialists in Toledo?
There are approximately 1,020 Market Research Analysts and Marketing Specialists employed in Toledo, OH.
What does a Location Quotient of 0.63 mean for this job title in Toledo?
A location quotient of 0.63 signifies that Market Research Analysts and Marketing Specialists are less concentrated in Toledo compared to the national average. This could imply fewer job opportunities relative to other professions or a more niche market.
How many jobs per 1,000 workers are available for Market Research Analysts and Marketing Specialists in Toledo?
There are approximately 3.495 jobs per 1,000 workers for Market Research Analysts and Marketing Specialists in Toledo, OH, indicating a moderate level of employment in this sector.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,020 employees in the Toledo, OH area with a job density of 3.495 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Toledo, OH