Average Market Research Analysts and Marketing Specialists Salary in Birmingham, AL
In Birmingham, AL, Market Research Analysts and Marketing Specialists earn an average annual salary of $70,750. This figure is notably below the national average of $86,770, reflecting regional economic factors and the specific demand dynamics within the local market. While the nominal salary may seem lower, understanding the local cost of living is crucial for a complete financial picture.
Executive Summary
- Average Salary: $70,750 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $114,890.
- Outlook: Birmingham hosts a local workforce of 2,710 Market Research Analysts and Marketing Specialists, indicating a substantial presence in the job market. With a Location Quotient of 0.94, the concentration of these roles is nearly on par with the national average, suggesting a stable and established demand for these professionals. The rate of 5.226 jobs per 1,000 workers further underscores the consistent need for talent in this sector within the city.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Birmingham, AL earns-18.5%below the national average.
$34
$1,361
$5,896
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Birmingham's Market Research Analyst and Marketing Specialist salaries over the past four years is not provided, it's reasonable to assume a general upward trend mirroring national patterns. Economic growth, evolving marketing strategies, and increased reliance on data-driven insights typically drive salary increases in this field. Therefore, professionals in Birmingham can likely anticipate modest salary growth over time, aligning with broader industry advancements.
Market Research Analysts and Marketing Specialists Salary Distribution in Birmingham, AL
Salary progression for Market Research Analysts and Marketing Specialists in Birmingham, AL, is significantly influenced by experience. Entry-level positions typically command salaries at the lower end of the spectrum, while seasoned professionals with extensive experience and specialized skills can expect to earn considerably more. The percentile gaps between junior and senior roles highlight the substantial career growth potential and the financial rewards associated with advancing expertise and responsibilities within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $35,020 | $16.8 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $53,063 | $25.5 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $61,270 | $29.5 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $88,438 | $42.5 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $114,890 | $55.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$70,750
Gross Pay
Real Wage (Purchasing Power)
$70,750
Adjusted for COL (100)
The average annual salary of $70,750 in Birmingham, AL, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of the salary is equivalent to the national average, offering a stable financial standing for residents. While the nominal salary is lower than the national average, the equivalent cost of living suggests that the take-home pay effectively covers standard expenses without significant strain compared to other major metropolitan areas.
Job Market Context
2,710
Total Jobs
5.226
Per 1K Jobs
0.94
Location Quotient
Birmingham, AL has 0.94x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.94, Birmingham's market for Market Research Analysts and Marketing Specialists is closely aligned with the national average in terms of industry concentration. This suggests a balanced job market where demand is present but not exceptionally high or low relative to other regions. Professionals may find a competitive but accessible landscape, with opportunities available without the intense competition often seen in areas with significantly higher LQs.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Birmingham, AL
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Birmingham, AL?
The median annual salary for a Market Research Analysts and Marketing Specialists in Birmingham, AL is $70,750. This typically ranges from $35,020 for entry-level positions to $114,890 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Birmingham, AL is 18.5% lower than the national median of $86,770.
Is Birmingham, AL a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, with caveats.The average salary of $70,750 is at the national average cost of living, making it financially stable. However, it is below the national average salary for the role.
Is Birmingham, AL a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Birmingham, AL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Birmingham, AL?
Some top paying nearby cities include Tuscaloosa, AL ($61,380) and Northeast Alabama nonmetropolitan area.
How does Birmingham's salary compare to the national average for this role?
The average salary in Birmingham, AL ($70,750) is lower than the national average ($86,770) for Market Research Analysts and Marketing Specialists.
What is the concentration of Market Research Analysts and Marketing Specialists in Birmingham?
Birmingham has a concentration of 0.94 for this role, which is slightly below the national average, indicating a stable but not overly saturated market.
Does the cost of living in Birmingham affect the perceived salary?
No, the cost of living in Birmingham is exactly at the national average (100), meaning the $70,750 salary has the same purchasing power as the national average salary in a national average cost of living area.
How many Market Research Analysts and Marketing Specialists are there in Birmingham?
There are approximately 2,710 Market Research Analysts and Marketing Specialists employed in Birmingham, AL.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 2,710 employees in the Birmingham, AL area with a job density of 5.226 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Birmingham, AL