Average Market Research Analysts and Marketing Specialists Salary in Bowling Green, KY
Market Research Analysts and Marketing Specialists in Bowling Green, KY, earn an average annual salary of $58,690. This figure is notably lower than the national average of $86,770, reflecting regional economic factors and a smaller, more localized demand for these specialized roles. The specific economic landscape and industry concentration within Bowling Green directly influence the compensation offered to professionals in this field.
Executive Summary
- Average Salary: $58,690 per year.
- Growth Trend: Salaries have shifted 3.4% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $84,230.
- Outlook: With a total local workforce of 220 individuals in this profession, the market in Bowling Green, KY, presents a modest opportunity. The Location Quotient of 0.49 indicates that this role is less concentrated here compared to the national average, suggesting a smaller but potentially stable demand. While the absolute number of professionals is not large, the presence of 2.734 jobs per 1,000 workers points to a consistent, albeit niche, employment base.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Bowling Green, KY earns-32.4%below the national average.
$28.2
$1,129
$4,891
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Bowling Green is not provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced gradual growth over the past four years, mirroring national trends. Economic recovery, increased reliance on data-driven marketing strategies, and inflation typically contribute to upward salary adjustments, even in smaller metropolitan areas.
Market Research Analysts and Marketing Specialists Salary Distribution in Bowling Green, KY
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while senior analysts and specialists with extensive experience and proven track records can command salaries well above the average. The percentile gaps in salary distribution highlight these opportunities for advancement and increased earning potential.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $32,590 | $15.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $44,018 | $21.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $53,480 | $25.7 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $73,363 | $35.3 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $84,230 | $40.5 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$58,690
Gross Pay
Real Wage (Purchasing Power)
$58,690
Adjusted for COL (100)
The average annual salary of $58,690 in Bowling Green, KY, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of the salary is equivalent to the national standard, offering a stable financial environment for residents without the premium often associated with higher cost-of-living areas.
Job Market Context
220
Total Jobs
2.734
Per 1K Jobs
0.49
Location Quotient
At 0.49x, Bowling Green, KY has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
A Location Quotient of 0.49 for Market Research Analysts and Marketing Specialists in Bowling Green, KY, signifies that the concentration of these jobs is less than half of the national average. This suggests that the job market is not oversaturated, and while opportunities may be fewer than in larger hubs, professionals might face less direct competition for available roles.
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Comparing salaries near Bowling Green, KY
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Bowling Green, KY?
The median annual salary for a Market Research Analysts and Marketing Specialists in Bowling Green, KY is $58,690. This typically ranges from $32,590 for entry-level positions to $84,230 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Bowling Green, KY is 32.4% lower than the national median of $86,770.
Is Bowling Green, KY a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.While the cost of living is average, the average salary of $58,690 is significantly lower than the national average of $86,770, indicating less lucrative opportunities locally.
Is Bowling Green, KY a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Bowling Green, KY is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Bowling Green, KY?
Some top paying nearby cities include Clarksville, TN-KY ($63,050) and Nashville-Davidson--Murfreesboro--Franklin, TN.
How does Bowling Green's cost of living compare to the national average?
Bowling Green, KY, has a Cost of Living Index of 100, which is exactly the national average. This means that the general cost of goods and services is comparable to the rest of the United States.
What is the job concentration for this role in Bowling Green?
The Location Quotient for Market Research Analysts and Marketing Specialists in Bowling Green is 0.49, indicating that the concentration of these jobs is less than half of the national average.
How many Market Research Analysts and Marketing Specialists are there in Bowling Green?
There are approximately 220 Market Research Analysts and Marketing Specialists employed in Bowling Green, KY.
Are there many job openings for Market Research Analysts in Bowling Green?
With 2.734 jobs per 1,000 workers, there is a steady presence of these roles, though the overall market size is smaller than the national average.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 220 employees in the Bowling Green, KY area with a job density of 2.734 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Bowling Green, KY