In the Nashville-Davidson--Murfreesboro--Franklin, TN metropolitan area, Market Research Analysts and Marketing Specialists earn an average annual salary of $74,890. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a different cost-of-labor landscape influence compensation within this region.
Executive Summary
- Average Salary: $74,890 per year.
- Growth Trend: Salaries have shifted 14.3% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $127,220.
- Outlook: The Nashville area supports a local workforce of 5,290 Market Research Analysts and Marketing Specialists, indicating a substantial presence in the region. With a Location Quotient of 0.86, the concentration of these roles is slightly below the national average, suggesting a stable but not overly saturated job market. The rate of 4.822 jobs per 1,000 workers further underscores a consistent demand for these professionals.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Nashville-Davidson--Murfreesboro--Franklin, TN earns-13.7%below the national average.
$36
$1,440
$6,241
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is generally assumed that the field of Market Research and Marketing Specialists has experienced steady growth over the past four years, mirroring national trends. This growth is typically driven by the increasing importance of data-driven decision-making and evolving consumer behaviors, which likely translates to a gradual increase in average salaries within the Nashville region as well.
Market Research Analysts and Marketing Specialists Salary Distribution in Nashville-Davidson--Murfreesboro--Franklin, TN
Salary progression for Market Research Analysts and Marketing Specialists in Nashville is significantly influenced by experience. Entry-level positions typically start at the lower end of the pay scale, while seasoned professionals with extensive experience and specialized skills can command considerably higher salaries. The percentile gaps between junior and senior roles highlight the substantial career growth and earning potential available within this profession.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $43,200 | $20.8 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $56,168 | $27 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $66,750 | $32.1 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $93,613 | $45 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $127,220 | $61.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$74,890
Gross Pay
Real Wage (Purchasing Power)
$74,890
Adjusted for COL (100)
The average annual salary of $74,890 in Nashville aligns precisely with the national average Cost of Living Index of 100. This means that the purchasing power of a Market Research Analyst's salary in this metropolitan area is equivalent to the national average. Consequently, the nominal salary offers a standard lifestyle relative to the rest of the country, without significant advantages or disadvantages due to living expenses.
Job Market Context
5,290
Total Jobs
4.822
Per 1K Jobs
0.86
Location Quotient
Nashville-Davidson--Murfreesboro--Franklin, TN has 0.86x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.86, the Nashville-Davidson--Murfreesboro--Franklin, TN area has a slightly lower concentration of Market Research Analysts and Marketing Specialists compared to the national average. This suggests that while the profession is present and has a solid footing, it is not as densely populated as in some other major metropolitan hubs, potentially offering a balanced competitive landscape for job seekers.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Nashville-Davidson--Murfreesboro--Franklin, TN
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Nashville-Davidson--Murfreesboro--Franklin, TN?
The median annual salary for a Market Research Analysts and Marketing Specialists in Nashville-Davidson--Murfreesboro--Franklin, TN is $74,890. This typically ranges from $43,200 for entry-level positions to $127,220 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Nashville-Davidson--Murfreesboro--Franklin, TN is 13.7% lower than the national median of $86,770.
Is Nashville-Davidson--Murfreesboro--Franklin, TN a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.The average salary of $74,890 is below the national average of $86,770, and the cost of living is on par with the national average. This indicates that while the role is present, the compensation does not offer a significant financial advantage over national benchmarks.
Is Nashville-Davidson--Murfreesboro--Franklin, TN a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Nashville-Davidson--Murfreesboro--Franklin, TN is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Nashville-Davidson--Murfreesboro--Franklin, TN?
Some top paying nearby cities include East Tennessee nonmetropolitan area ($60,860) and South Central Tennessee nonmetropolitan area.
What is the average salary for Market Research Analysts and Marketing Specialists in Nashville?
The average annual salary for Market Research Analysts and Marketing Specialists in the Nashville-Davidson--Murfreesboro--Franklin, TN area is $74,890.
How does Nashville's salary compare to the national average?
The average salary in Nashville ($74,890) is lower than the national average ($86,770) for this profession.
What is the Cost of Living in Nashville compared to the national average?
The Cost of Living Index in Nashville is 100, which is exactly the national average.
Is the job market for Market Research Analysts and Marketing Specialists strong in Nashville?
The job market is stable, with a total local workforce of 5,290 and a Location Quotient slightly below the national average, indicating consistent demand without extreme saturation.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 5,290 employees in the Nashville-Davidson--Murfreesboro--Franklin, TN area with a job density of 4.822 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Nashville-Davidson--Murfreesboro--Franklin, TN