In the West Tennessee nonmetropolitan area, Market Research Analysts and Marketing Specialists earn an average annual salary of $64,570. This figure is notably lower than the national average of $86,770, reflecting regional economic factors and a less concentrated demand for these specialized roles compared to larger metropolitan hubs.
Executive Summary
- Average Salary: $64,570 per year.
- Growth Trend: Salaries have shifted 18.8% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $87,630.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in West Tennessee's nonmetropolitan area is characterized by a modest workforce of 230 individuals. With a Location Quotient of 0.34, the concentration of these roles is significantly below the national average, suggesting a less robust demand and potentially fewer opportunities compared to more populous regions.
Salary Overview
The average Market Research Analysts and Marketing Specialists in West Tennessee nonmetropolitan area earns-25.6%below the national average.
$31
$1,242
$5,381
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for West Tennessee's nonmetropolitan area is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced gradual growth over the past four years, mirroring national trends of increasing compensation driven by inflation and evolving market demands.
Market Research Analysts and Marketing Specialists Salary Distribution in West Tennessee nonmetropolitan area
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions may start closer to the lower end of the pay scale, while seasoned professionals with extensive experience and specialized skills can command salaries well above the average, with higher percentiles reflecting advanced expertise and leadership responsibilities.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $37,420 | $18 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $48,428 | $23.3 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $62,230 | $29.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $80,713 | $38.8 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $87,630 | $42.1 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$64,570
Gross Pay
Real Wage (Purchasing Power)
$64,570
Adjusted for COL (100)
The nominal average salary of $64,570 in West Tennessee's nonmetropolitan area aligns precisely with the national average Cost of Living Index of 100. This means that while the salary is lower than the national average, the purchasing power of that income is equivalent to the national average, suggesting a balanced financial landscape for residents.
Job Market Context
230
Total Jobs
1.905
Per 1K Jobs
0.34
Location Quotient
At 0.34x, West Tennessee nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
A Location Quotient of 0.34 indicates that Market Research Analysts and Marketing Specialists are less concentrated in the West Tennessee nonmetropolitan area than the national average. This suggests a less competitive market with potentially fewer specialized roles available, but also implies that individuals with these skills may be in relatively higher demand within the local context.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near West Tennessee nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in West Tennessee nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in West Tennessee nonmetropolitan area is $64,570. This typically ranges from $37,420 for entry-level positions to $87,630 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in West Tennessee nonmetropolitan area is 25.6% lower than the national median of $86,770.
Is West Tennessee nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not considered a lucrative place based on average salary.The average salary of $64,570 is significantly below the national average, and while the cost of living is also at the national average, the lower nominal pay indicates less financial reward for these roles in this region.
Is West Tennessee nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in West Tennessee nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near West Tennessee nonmetropolitan area?
Some top paying nearby cities include Nashville-Davidson--Murfreesboro--Franklin, TN ($74,890) and Clarksville, TN-KY.
How does the local workforce size affect job prospects?
A smaller local workforce of 230 suggests fewer available positions, potentially making the job market more competitive for new entrants, although it also indicates a specialized niche.
What does a Location Quotient of 0.34 mean for job seekers?
A Location Quotient below 1.0 signifies a lower concentration of these jobs compared to the national average, implying fewer opportunities but potentially less competition for those with the right skills.
How does the Cost of Living Index impact the salary?
With a Cost of Living Index of 100, the $64,570 salary has the same purchasing power as the national average, meaning expenses are comparable despite the lower nominal wage.
Are there many jobs per 1,000 workers for this role in West Tennessee?
With 1.905 jobs per 1,000 workers, the availability is relatively low, reinforcing the idea of a less concentrated market for Market Research Analysts and Marketing Specialists.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 230 employees in the West Tennessee nonmetropolitan area area with a job density of 1.905 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in West Tennessee nonmetropolitan area