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Average Market Research Analysts and Marketing Specialists Salary in Huntsville, AL

Market Research Analysts and Marketing Specialists in Huntsville, AL, earn an average annual salary of $73,720. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a different industry focus in Huntsville influence compensation. While the nominal salary is lower, understanding the cost of living is crucial for a complete picture.

Executive Summary

  • Average Salary: $73,720 per year.
  • Growth Trend: Salaries have shifted 11.8% over the last 5 years.
  • Top Earners: Senior professionals (90th percentile) earn up to $118,100.
  • Outlook: With a local workforce of 1,010 professionals in this field, Huntsville presents a moderate employment landscape for Market Research Analysts and Marketing Specialists. The location quotient of 0.69 indicates that this profession is less concentrated in Huntsville compared to the national average, implying a potentially less saturated but also possibly less robust demand for these specialized roles.
2024 Market Data

Salary Overview

$73,720

The average Market Research Analysts and Marketing Specialists in Huntsville, AL earns-15.0%below the national average.

BreakdownBased on 40h/week
Hourly

$35.4

Weekly

$1,418

Monthly

$6,143

Market Research Analysts and Marketing Specialists Salary Distribution in Huntsville, AL

Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with specialized skills and a proven track record can command salaries well above the average. The percentile gaps in salary data signify these opportunities for advancement and increased earning potential.

Experience LevelMarket PercentileAnnual WageHourly Rate
Associate / AnalystData entry, reporting, supporting senior staff.10% (Entry)$36,120$17.4
Senior AnalystIndependent analysis, forecasting, client interaction.25% (Junior)$55,290$26.6
ManagerOversees team, compliance, and project delivery.50% (Median)$59,540$28.6
Director / VPStrategic planning, budget ownership, risk management.75% (Senior)$92,150$44.3
Executive / PartnerC-level leadership. High-level strategy & relations.90% (Expert)$118,100$56.8

Detailed Market Research Analysts and Marketing Specialists Market Analysis

Relocation Context

Nominal Salary

$73,720

Gross Pay

Real Wage (Purchasing Power)

$73,720

Adjusted for COL (100)

The average annual salary of $73,720 in Huntsville, AL, aligns perfectly with the national average cost of living index of 100. This means that the purchasing power of a Market Research Analyst's salary in Huntsville is equivalent to the national average. While the nominal salary is lower than the national average, the stable cost of living suggests that the take-home pay effectively covers essential expenses at a comparable rate.

Job Market Context

1,010

Total Jobs

3.873

Per 1K Jobs

0.69

Location Quotient

Below Average

Huntsville, AL has 0.69x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.

A location quotient of 0.69 for Market Research Analysts and Marketing Specialists in Huntsville, AL, indicates that this profession is less prevalent locally than it is nationally. This suggests a potentially less competitive job market, which could offer opportunities for skilled professionals to establish themselves. However, it also implies that the overall demand might be more limited compared to larger metropolitan areas with a higher concentration of these roles.

Nearby Job Markets

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Frequently Asked Questions

How much does a Market Research Analysts and Marketing Specialists make in Huntsville, AL?

The median annual salary for a Market Research Analysts and Marketing Specialists in Huntsville, AL is $73,720. This typically ranges from $36,120 for entry-level positions to $118,100 for top-level roles.

How does the salary compare to the national average?

The average salary for this role in Huntsville, AL is 15.0% lower than the national median of $86,770.

Is Huntsville, AL a lucrative place for Market Research Analysts and Marketing Specialists?

No, not exceptionally lucrative compared to the national average.The average salary of $73,720 is below the national average of $86,770, although the cost of living is also at the national average.

Is Huntsville, AL a good place to live for Market Research Analysts and Marketing Specialists?

The Cost of Living Index in Huntsville, AL is 100. While higher than average, this often correlates with higher wages.

Where are the highest paying cities near Huntsville, AL?

Some top paying nearby cities include Decatur, AL ($73,100) and Florence-Muscle Shoals, AL.

How does Huntsville's cost of living compare to the national average?

Huntsville, AL, has a cost of living index of 100, which is exactly the national average. This means that the general expenses for housing, utilities, groceries, and transportation are comparable to the U.S. average.

What is the concentration of Market Research Analysts and Marketing Specialists in Huntsville?

The concentration, measured by the location quotient, is 0.69. This signifies that the proportion of these professionals in Huntsville is lower than the national average, indicating a less dense presence in the local job market.

How many Market Research Analysts and Marketing Specialists are there in Huntsville?

There are approximately 1,010 Market Research Analysts and Marketing Specialists employed in Huntsville, AL, contributing to the local workforce.

What is the job density for this role in Huntsville?

There are 3.873 jobs per 1,000 workers for Market Research Analysts and Marketing Specialists in Huntsville, AL, providing a measure of the role's prevalence within the overall employment landscape.

Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,010 employees in the Huntsville, AL area with a job density of 3.873 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.