Market Research Analysts and Marketing Specialists in South Central Tennessee nonmetropolitan area earn an average annual salary of $64,520. This figure is notably lower than the national average of $86,770, reflecting the economic landscape and specific industry demands of the region. Localized compensation often aligns with the cost of doing business and the concentration of specialized roles within a given geographic area.
Executive Summary
- Average Salary: $64,520 per year.
- Growth Trend: Salaries have shifted 14.5% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $98,270.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in South Central Tennessee nonmetropolitan area, with a total local workforce of 220, indicates a niche presence. The Location Quotient of 0.35 suggests that this profession is less concentrated here compared to the national average, implying a smaller but potentially stable demand within the local economy for these specialized skills.
Salary Overview
The average Market Research Analysts and Marketing Specialists in South Central Tennessee nonmetropolitan area earns-25.6%below the national average.
$31
$1,241
$5,377
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan area is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have experienced steady growth over the past four years, mirroring national trends. This growth is typically driven by increasing reliance on data-driven marketing strategies and the evolving digital landscape, which necessitates skilled professionals across most regions.
Market Research Analysts and Marketing Specialists Salary Distribution in South Central Tennessee nonmetropolitan area
Salary progression for Market Research Analysts and Marketing Specialists typically scales significantly with experience. Entry-level positions might start closer to the lower percentiles, while seasoned professionals with extensive experience and specialized skills can command salaries in the upper percentiles. The gaps between these percentiles represent substantial career growth and increased earning potential within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $36,870 | $17.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $48,390 | $23.3 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $60,020 | $28.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $80,650 | $38.8 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $98,270 | $47.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$64,520
Gross Pay
Real Wage (Purchasing Power)
$64,520
Adjusted for COL (100)
The nominal average salary of $64,520 in South Central Tennessee nonmetropolitan area aligns perfectly with the national average Cost of Living Index of 100. This means that while the salary is lower than the national average, the purchasing power of that salary locally is equivalent to the national average, suggesting a balanced economic environment for residents.
Job Market Context
220
Total Jobs
1.955
Per 1K Jobs
0.35
Location Quotient
At 0.35x, South Central Tennessee nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.35, the market for Market Research Analysts and Marketing Specialists in South Central Tennessee nonmetropolitan area is significantly less concentrated than the national average. This suggests that job opportunities may be fewer and further between, and the market is not saturated with these professionals, potentially offering a unique advantage to skilled individuals.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near South Central Tennessee nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in South Central Tennessee nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in South Central Tennessee nonmetropolitan area is $64,520. This typically ranges from $36,870 for entry-level positions to $98,270 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in South Central Tennessee nonmetropolitan area is 25.6% lower than the national median of $86,770.
Is South Central Tennessee nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not considered lucrative compared to national averages.The average salary of $64,520 is substantially lower than the national average, despite a cost of living that matches the national index. This indicates less financial reward for the role in this specific region.
Is South Central Tennessee nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in South Central Tennessee nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near South Central Tennessee nonmetropolitan area?
Some top paying nearby cities include Nashville-Davidson--Murfreesboro--Franklin, TN ($74,890) and Clarksville, TN-KY.
How does the local workforce size affect job prospects?
A smaller local workforce of 220 suggests a more specialized and potentially less competitive job market for Market Research Analysts and Marketing Specialists, but also fewer overall opportunities.
What does a Location Quotient of 0.35 mean for job seekers?
A Location Quotient below 1.0, like 0.35, indicates that this profession is less common in South Central Tennessee nonmetropolitan area than the national average, implying lower demand relative to other occupations.
How does the Cost of Living Index impact the salary's value?
With a Cost of Living Index of 100, the $64,520 salary offers purchasing power equivalent to the national average, meaning the lower nominal salary is offset by lower living expenses compared to high-cost areas.
Are there many jobs per 1,000 workers for this role locally?
With 1.955 jobs per 1,000 workers, the availability of Market Research Analyst and Marketing Specialist roles is relatively modest, aligning with the lower concentration indicated by the Location Quotient.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 220 employees in the South Central Tennessee nonmetropolitan area area with a job density of 1.955 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in South Central Tennessee nonmetropolitan area