Average Market Research Analysts and Marketing Specialists Salary in Decatur, AL
The average salary for Market Research Analysts and Marketing Specialistss in Decatur, AL is $73,100. While this is lower than the national average, the cost of living in Decatur, AL may offset the difference, preserving real purchasing power.
Executive Summary
- Average Salary: $73,100 per year.
- Growth Trend: Salaries have shifted 21.4% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $145,720.
- Outlook: The current demand for Market Research Analysts and Marketing Specialistss is stable, with a local workforce of approximately 160 professionals. This role remains a specialized component of the broader Decatur, AL economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Decatur, AL earns-15.8%below the national average.
$35.2
$1,406
$6,092
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
Over the past 4 years, Market Research Analysts and Marketing Specialists salaries in Decatur, AL have experienced a rapid surge, growing by 21.4%. This positive trajectory often correlates with increased demand and a favorable future outlook for the profession.
Market Research Analysts and Marketing Specialists Salary Distribution in Decatur, AL
The earning potential for Market Research Analysts and Marketing Specialistss in Decatur, AL varies significantly by experience level. There is a substantial income gap, with top earners (90th percentile) making over 3.9x the starting salary. This indicates strong career progression opportunities. Entry-level roles (10th percentile) typically start around $37,730, while highly experienced professionals can command wages upwards of $145,720.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $37,730 | $18.1 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $54,825 | $26.4 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $57,860 | $27.8 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $91,375 | $43.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $145,720 | $70.1 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$73,100
Gross Pay
Real Wage (Purchasing Power)
$73,100
Adjusted for COL (100)
In Decatur, AL, the Cost of Living Index is 100. This increases your effective purchasing power from $73,100 to $73,100.
Job Market Context
160
Total Jobs
2.656
Per 1K Jobs
0.48
Location Quotient
At 0.48x, Decatur, AL has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
160 people work as Market Research Analysts and Marketing Specialists in Decatur, AL.
Moderate density — roughly 2.656 out of every 1,000 local jobs are in this profession.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Huntsville, AL Market Research Analysts and Marketing Specialists Salary | $73,720↑ 1% | 22 mi |
| Florence-Muscle Shoals, AL Market Research Analysts and Marketing Specialists Salary | $60,600↓ 17% | 42 mi |
| Gadsden, AL Market Research Analysts and Marketing Specialists Salary | $53,680↓ 27% | 68 mi |
| Birmingham, AL Market Research Analysts and Marketing Specialists Salary | $70,750↓ 3% | 73 mi |
| East Tennessee nonmetropolitan area Market Research Analysts and Marketing Specialists Salary | $60,860↓ 17% | 83 mi |
Comparing salaries near Decatur, AL
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Decatur, AL?
The median annual salary for a Market Research Analysts and Marketing Specialists in Decatur, AL is $73,100. This typically ranges from $37,730 for entry-level positions to $145,720 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Decatur, AL is 15.8% lower than the national median of $86,770.
Is Decatur, AL a good place for Market Research Analysts and Marketing Specialistss?
It depends on your priorities. While the average Market Research Analysts and Marketing Specialists salary in Decatur, AL is $73,100 (below the national average), the area may offer a lower cost of living or other lifestyle benefits typical of Decatur, AL. See distinct detailed breakdown below.
Is Decatur, AL a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Decatur, AL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Decatur, AL?
Some top paying nearby cities include Huntsville, AL ($73,720) and Florence-Muscle Shoals, AL.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 160 employees in the Decatur, AL area with a job density of 2.656 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Decatur, AL