In the East Tennessee nonmetropolitan area, Market Research Analysts and Marketing Specialists earn an average annual salary of $60,860. This figure falls notably below the national average of $86,770, reflecting the distinct economic landscape and potentially lower demand for these specialized roles outside major urban centers. The concentration of these jobs in this region is significantly less than the national benchmark.
Executive Summary
- Average Salary: $60,860 per year.
- Growth Trend: Salaries have shifted 27.4% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $98,120.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in the East Tennessee nonmetropolitan area appears to be relatively niche, with a total local workforce of 260 individuals in this profession. The Location Quotient of 0.33 indicates a lower concentration of these roles compared to the national average, suggesting that while opportunities exist, they are not as abundant as in other regions. This suggests a stable but not rapidly expanding demand for these professionals within this specific geographic context.
Salary Overview
The average Market Research Analysts and Marketing Specialists in East Tennessee nonmetropolitan area earns-29.9%below the national average.
$29.3
$1,170
$5,072
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan area is not provided, it is reasonable to assume a general trend of salary growth for Market Research Analysts and Marketing Specialists over the past four years, mirroring national patterns. Economic shifts and increasing reliance on data-driven marketing strategies typically drive upward pressure on compensation, even in less concentrated markets. This suggests that professionals in East Tennessee may have seen modest increases in their earning potential.
Market Research Analysts and Marketing Specialists Salary Distribution in East Tennessee nonmetropolitan area
Salary progression for Market Research Analysts and Marketing Specialists typically scales with experience. Entry-level positions often start at the lower end of the pay scale, while seasoned professionals with a proven track record and advanced analytical skills can command significantly higher salaries. The percentile gaps in compensation clearly signify career progression, with senior roles occupying the higher salary brackets, reflecting increased responsibility and expertise.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $33,900 | $16.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $45,645 | $21.9 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $56,090 | $27 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $76,075 | $36.6 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $98,120 | $47.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$60,860
Gross Pay
Real Wage (Purchasing Power)
$60,860
Adjusted for COL (100)
The nominal average annual salary of $60,860 in the East Tennessee nonmetropolitan area aligns precisely with the national average Cost of Living Index of 100. This means that while the salary is lower than the national average, the purchasing power of that income is comparable to the national average, as everyday expenses are not inflated beyond the typical U.S. standard. Therefore, the lower nominal wage does not necessarily translate to a reduced standard of living in this region.
Job Market Context
260
Total Jobs
1.835
Per 1K Jobs
0.33
Location Quotient
At 0.33x, East Tennessee nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.33, the market for Market Research Analysts and Marketing Specialists in the East Tennessee nonmetropolitan area is considerably less concentrated than the national average. This suggests that the job market is not saturated, and professionals in this field may find fewer direct competitors for available positions. However, it also implies a potentially smaller pool of specialized roles and a lower overall demand compared to more urbanized or industrially diverse regions.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near East Tennessee nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in East Tennessee nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in East Tennessee nonmetropolitan area is $60,860. This typically ranges from $33,900 for entry-level positions to $98,120 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in East Tennessee nonmetropolitan area is 29.9% lower than the national median of $86,770.
Is East Tennessee nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not considered a lucrative place compared to the national average.The average salary of $60,860 is significantly lower than the national average of $86,770, and the concentration of these jobs is also well below the national benchmark.
Is East Tennessee nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in East Tennessee nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near East Tennessee nonmetropolitan area?
Some top paying nearby cities include Nashville-Davidson--Murfreesboro--Franklin, TN ($74,890) and Clarksville, TN-KY.
How does the East Tennessee salary compare to the national average?
The average annual salary for Market Research Analysts and Marketing Specialists in East Tennessee nonmetropolitan areas is $60,860, which is substantially lower than the national average of $86,770.
What is the Cost of Living in East Tennessee nonmetropolitan area?
The Cost of Living Index in the East Tennessee nonmetropolitan area is 100, which is exactly the national average, meaning the general cost of goods and services is comparable to the rest of the United States.
How concentrated are Market Research Analyst jobs in this region?
The concentration of these jobs, indicated by a Location Quotient of 0.33, is significantly lower than the national average, suggesting fewer specialized roles are available compared to national trends.
What is the total number of Market Research Analysts and Marketing Specialists in this area?
There are approximately 260 individuals employed as Market Research Analysts and Marketing Specialists in the East Tennessee nonmetropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 260 employees in the East Tennessee nonmetropolitan area area with a job density of 1.835 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in East Tennessee nonmetropolitan area