Market Research Analysts and Marketing Specialists in the North Central Tennessee nonmetropolitan area earn an average annual salary of $64,260. This figure is notably lower than the national average of $86,770, reflecting the economic dynamics and potentially lower demand for these specialized roles in non-urbanized regions. The compensation is directly influenced by the localized economic landscape and the specific needs of businesses operating within this area.
Executive Summary
- Average Salary: $64,260 per year.
- Growth Trend: Salaries have shifted 48.9% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $99,370.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in North Central Tennessee is relatively niche, with a total local workforce of 230 individuals. The Location Quotient of 0.35 indicates a lower concentration of these roles compared to the national average, suggesting a less robust demand. While the number of jobs per 1,000 workers stands at 1.971, this data point, when viewed alongside the low concentration, points to a specialized but not highly prevalent job market.
Salary Overview
The average Market Research Analysts and Marketing Specialists in North Central Tennessee nonmetropolitan area earns-25.9%below the national average.
$30.9
$1,236
$5,355
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan area is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced gradual growth over the past four years, mirroring national trends. Economic development and increasing reliance on data-driven marketing strategies likely contribute to a steady, albeit potentially modest, upward trajectory in compensation within this region.
Market Research Analysts and Marketing Specialists Salary Distribution in North Central Tennessee nonmetropolitan area
Salary progression for Market Research Analysts and Marketing Specialists typically scales significantly with experience. Entry-level positions often start at the lower end of the pay scale, while seasoned professionals with extensive experience and a proven track record can command substantially higher salaries. The percentile gaps in compensation clearly signify career progression, with senior roles demanding specialized skills and strategic oversight commanding top-tier earnings.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $32,410 | $15.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $48,195 | $23.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $60,390 | $29 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $80,325 | $38.6 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $99,370 | $47.8 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$64,260
Gross Pay
Real Wage (Purchasing Power)
$64,260
Adjusted for COL (100)
The nominal average annual salary of $64,260 in North Central Tennessee aligns perfectly with the national average Cost of Living Index of 100. This means that while the salary is lower than the national average, the purchasing power of that income is equivalent to the national average. Therefore, the lower salary is effectively offset by the comparable cost of living, making the financial aspect of relocating or working in this area neutral from a cost-of-living perspective.
Job Market Context
230
Total Jobs
1.971
Per 1K Jobs
0.35
Location Quotient
At 0.35x, North Central Tennessee nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.35, the market for Market Research Analysts and Marketing Specialists in North Central Tennessee is significantly less concentrated than the national average. This indicates that these roles are not as prevalent or in high demand within this specific nonmetropolitan area compared to national benchmarks. Consequently, the job market is less competitive in terms of the sheer number of available positions relative to the workforce, but it also suggests fewer opportunities for specialization.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near North Central Tennessee nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in North Central Tennessee nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in North Central Tennessee nonmetropolitan area is $64,260. This typically ranges from $32,410 for entry-level positions to $99,370 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in North Central Tennessee nonmetropolitan area is 25.9% lower than the national median of $86,770.
Is North Central Tennessee nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not considered a lucrative area compared to national averages.The average salary of $64,260 is substantially lower than the national average, and the low location quotient indicates less demand for these specialized roles.
Is North Central Tennessee nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in North Central Tennessee nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near North Central Tennessee nonmetropolitan area?
Some top paying nearby cities include Nashville-Davidson--Murfreesboro--Franklin, TN ($74,890) and Clarksville, TN-KY.
How does the salary compare to the national average?
The average salary of $64,260 in North Central Tennessee is approximately 26% lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the Cost of Living in North Central Tennessee?
The Cost of Living Index in North Central Tennessee is 100, which is exactly the national average. This means the cost of goods and services is comparable to the rest of the country.
How concentrated are Market Research Analyst jobs in this area?
The concentration of these jobs, measured by the Location Quotient, is 0.35, significantly below the national average of 1.0, indicating a lower prevalence of these roles.
What is the total number of Market Research Analysts and Marketing Specialists in this region?
There are approximately 230 Market Research Analysts and Marketing Specialists employed in the North Central Tennessee nonmetropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 230 employees in the North Central Tennessee nonmetropolitan area area with a job density of 1.971 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in North Central Tennessee nonmetropolitan area