Market Research Analysts and Marketing Specialists in Burlington-South Burlington, VT, earn an average annual salary of $77,620. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a smaller scale of operations influence compensation in this Vermont region. While the nominal salary is lower, understanding the local economic context is crucial for a complete picture.
Executive Summary
- Average Salary: $77,620 per year.
- Growth Trend: Salaries have shifted 34.1% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $116,170.
- Outlook: With a local workforce of 530 professionals in this field, Burlington-South Burlington presents a modest but stable job market for Market Research Analysts and Marketing Specialists. The Location Quotient of 0.79 indicates a slightly lower concentration of these roles compared to the national average, suggesting that while opportunities exist, the market is not oversaturated, offering a balanced environment for job seekers and employers alike.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Burlington-South Burlington, VT earns-10.5%below the national average.
$37.3
$1,493
$6,468
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is generally assumed that the field of Market Research and Marketing Specialists has experienced steady growth over the past four years, driven by the increasing importance of data-driven decision-making across industries. This trend likely translates to a gradual increase in average salaries within Burlington-South Burlington, mirroring national patterns of professional development and demand.
Market Research Analysts and Marketing Specialists Salary Distribution in Burlington-South Burlington, VT
Salary progression for Market Research Analysts and Marketing Specialists in Burlington-South Burlington typically scales with experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with specialized skills and a proven track record can command significantly higher salaries, potentially reaching into the upper percentiles. The widening gap between entry-level and senior roles reflects the value placed on expertise and strategic contribution.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $49,860 | $24 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $58,215 | $28 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $71,370 | $34.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $97,025 | $46.6 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $116,170 | $55.9 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$77,620
Gross Pay
Real Wage (Purchasing Power)
$77,620
Adjusted for COL (100)
The average annual salary of $77,620 in Burlington-South Burlington aligns precisely with the national average Cost of Living Index of 100. This means that while the nominal salary is lower than the national average for this profession, the purchasing power of that salary locally is equivalent to the national average. Therefore, relocation to Burlington-South Burlington for this role does not present an immediate financial disadvantage in terms of everyday expenses.
Job Market Context
530
Total Jobs
4.403
Per 1K Jobs
0.79
Location Quotient
Burlington-South Burlington, VT has 0.79x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
The Location Quotient of 0.79 for Market Research Analysts and Marketing Specialists in Burlington-South Burlington indicates a slightly lower concentration of these professionals compared to the national average. This suggests that the job market here is less dense than in larger metropolitan areas, potentially leading to less intense competition for available positions but also possibly fewer specialized roles or a smaller pool of industry peers.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Burlington-South Burlington, VT
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Burlington-South Burlington, VT?
The median annual salary for a Market Research Analysts and Marketing Specialists in Burlington-South Burlington, VT is $77,620. This typically ranges from $49,860 for entry-level positions to $116,170 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Burlington-South Burlington, VT is 10.5% lower than the national median of $86,770.
Is Burlington-South Burlington, VT a lucrative place for Market Research Analysts and Marketing Specialists?
No, not significantly more lucrative than the national average.While the average salary is $77,620, it falls below the national average of $86,770. However, the cost of living is exactly at the national average, meaning the purchasing power of the salary is comparable.
Is Burlington-South Burlington, VT a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Burlington-South Burlington, VT is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Burlington-South Burlington, VT?
Some top paying nearby cities include Northern Vermont nonmetropolitan area ($74,620) and Southern Vermont nonmetropolitan area.
How does the Burlington-South Burlington salary compare to the national average?
The average salary of $77,620 in Burlington-South Burlington is approximately 10.7% lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the concentration of Market Research Analysts and Marketing Specialists in Burlington-South Burlington?
The concentration, measured by the Location Quotient, is 0.79, indicating that these roles are slightly less common in Burlington-South Burlington than the national average.
How many Market Research Analysts and Marketing Specialists are there in Burlington-South Burlington?
There are approximately 530 Market Research Analysts and Marketing Specialists employed in the Burlington-South Burlington area.
Does the cost of living affect the value of the salary in Burlington-South Burlington?
No, the cost of living in Burlington-South Burlington is exactly at the national average (100), meaning the $77,620 salary has the same purchasing power as the national average salary for this role.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 530 employees in the Burlington-South Burlington, VT area with a job density of 4.403 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Burlington-South Burlington, VT