Average Market Research Analysts and Marketing Specialists Salary in Chattanooga, TN-GA
Market Research Analysts and Marketing Specialists in Chattanooga, TN-GA earn an average annual salary of $77,180. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a lower cost of living contribute to this compensation difference. Understanding these local factors is crucial for professionals in this field.
Executive Summary
- Average Salary: $77,180 per year.
- Growth Trend: Salaries have shifted 20.2% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $152,310.
- Outlook: With a local workforce of 1,120 individuals in this sector, Chattanooga presents a moderate employment landscape for Market Research Analysts and Marketing Specialists. The Location Quotient of 0.74 indicates a slightly lower concentration of these roles compared to the national average, suggesting that while opportunities exist, the market is not as saturated as in other regions.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Chattanooga, TN-GA earns-11.1%below the national average.
$37.1
$1,484
$6,432
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Chattanooga is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have seen steady growth over the past four years, mirroring national trends. This growth is typically driven by increasing demand for data-driven insights and the evolving digital marketing landscape.
Market Research Analysts and Marketing Specialists Salary Distribution in Chattanooga, TN-GA
Salary progression for Market Research Analysts and Marketing Specialists in Chattanooga, TN-GA, is significantly influenced by experience. Entry-level positions typically command salaries at the lower end of the spectrum, while seasoned professionals with extensive experience and specialized skills can expect to earn considerably more, often reaching into the higher percentiles of the salary range. These percentile gaps clearly signify robust career advancement opportunities.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $37,710 | $18.1 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $57,885 | $27.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $64,160 | $30.8 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $96,475 | $46.4 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $152,310 | $73.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$77,180
Gross Pay
Real Wage (Purchasing Power)
$77,180
Adjusted for COL (100)
The nominal average salary of $77,180 in Chattanooga, TN-GA, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of the salary in Chattanooga is equivalent to the national average, offering a stable financial standing for residents.
Job Market Context
1,120
Total Jobs
4.152
Per 1K Jobs
0.74
Location Quotient
Chattanooga, TN-GA has 0.74x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.74 for Market Research Analysts and Marketing Specialists in Chattanooga, TN-GA, indicates that this profession is less concentrated locally than the national average. This suggests a potentially less competitive job market with fewer specialists relative to the general workforce, which could present unique opportunities for those entering or established in the field.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Cleveland, TN Market Research Analysts and Marketing Specialists Salary | $62,040↓ 20% | 23 mi |
| Dalton, GA Market Research Analysts and Marketing Specialists Salary | $75,850↓ 2% | 26 mi |
| Rome, GA Market Research Analysts and Marketing Specialists Salary | $67,330↓ 13% | 55 mi |
| Huntsville, AL Market Research Analysts and Marketing Specialists Salary | $73,720↓ 4% | 83 mi |
| Gadsden, AL Market Research Analysts and Marketing Specialists Salary | $53,680↓ 30% | 85 mi |
Comparing salaries near Chattanooga, TN-GA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Chattanooga, TN-GA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Chattanooga, TN-GA is $77,180. This typically ranges from $37,710 for entry-level positions to $152,310 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Chattanooga, TN-GA is 11.1% lower than the national median of $86,770.
Is Chattanooga, TN-GA a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.While the average salary of $77,180 is solid, it falls below the national average of $86,770. However, the cost of living being at the national average means the salary's purchasing power is equivalent.
Is Chattanooga, TN-GA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Chattanooga, TN-GA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Chattanooga, TN-GA?
Some top paying nearby cities include Cleveland, TN ($62,040) and Dalton, GA.
How does Chattanooga's job market compare nationally for this role?
Chattanooga has a slightly lower concentration of Market Research Analysts and Marketing Specialists compared to the national average, as indicated by a Location Quotient of 0.74.
What is the average salary for Market Research Analysts and Marketing Specialists in Chattanooga, TN-GA?
The average annual salary for Market Research Analysts and Marketing Specialists in Chattanooga, TN-GA is $77,180.
How does the cost of living in Chattanooga affect salary perception?
With a Cost of Living Index of 100, Chattanooga's cost of living is exactly at the national average, meaning the $77,180 salary offers purchasing power equivalent to the national average.
What is the total workforce size for this role in Chattanooga?
There are approximately 1,120 Market Research Analysts and Marketing Specialists employed in the Chattanooga, TN-GA area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 1,120 employees in the Chattanooga, TN-GA area with a job density of 4.152 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Chattanooga, TN-GA