Average Market Research Analysts and Marketing Specialists Salary in Daphne-Fairhope-Foley, AL
In Daphne-Fairhope-Foley, AL, Market Research Analysts and Marketing Specialists earn an average annual salary of $65,900. This figure is notably below the national average of $86,770, reflecting localized economic factors and demand within the region. The specific pay scales in this area are influenced by the concentration of related industries and the overall economic landscape.
Executive Summary
- Average Salary: $65,900 per year.
- Growth Trend: Salaries have shifted 14.6% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $110,830.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Daphne-Fairhope-Foley, AL, comprises a local workforce of 410 individuals. With a Location Quotient of 0.88, the concentration of these roles is slightly below the national average, suggesting a stable but not exceptionally high demand. The presence of nearly 5 jobs per 1,000 workers indicates a consistent need for these professionals within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Daphne-Fairhope-Foley, AL earns-24.1%below the national average.
$31.7
$1,267
$5,492
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Daphne-Fairhope-Foley, AL is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced growth over the past four years, mirroring national trends. Economic recovery and evolving marketing strategies likely contribute to a gradual increase in compensation, though regional economic performance will dictate the pace of this growth.
Market Research Analysts and Marketing Specialists Salary Distribution in Daphne-Fairhope-Foley, AL
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start at a lower percentile, while senior roles, commanding greater responsibility and expertise, can reach the upper percentiles of the salary range. These percentile gaps are crucial indicators of potential career advancement and earning potential within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $34,560 | $16.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $49,425 | $23.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $50,760 | $24.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $82,375 | $39.6 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $110,830 | $53.3 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$65,900
Gross Pay
Real Wage (Purchasing Power)
$65,900
Adjusted for COL (100)
The average annual salary of $65,900 in Daphne-Fairhope-Foley, AL, aligns perfectly with the national average cost of living, indicated by an index of 100. This means that while the nominal salary is lower than the national average, the purchasing power of this income is equivalent to the national standard, making the cost of living a neutral factor in assessing the real value of the salary.
Job Market Context
410
Total Jobs
4.919
Per 1K Jobs
0.88
Location Quotient
Daphne-Fairhope-Foley, AL has 0.88x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.88, the Daphne-Fairhope-Foley, AL market for Market Research Analysts and Marketing Specialists is slightly less concentrated than the national average. This suggests that while the profession is present and valued, it may not be as dominant a sector compared to other regions, potentially offering a competitive landscape for job seekers.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Daphne-Fairhope-Foley, AL
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Daphne-Fairhope-Foley, AL?
The median annual salary for a Market Research Analysts and Marketing Specialists in Daphne-Fairhope-Foley, AL is $65,900. This typically ranges from $34,560 for entry-level positions to $110,830 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Daphne-Fairhope-Foley, AL is 24.1% lower than the national median of $86,770.
Is Daphne-Fairhope-Foley, AL a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to national averages.The average salary of $65,900 is below the national average, although the cost of living is on par, meaning purchasing power is equivalent. The slightly lower concentration (LQ of 0.88) also indicates less market saturation than the national benchmark.
Is Daphne-Fairhope-Foley, AL a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Daphne-Fairhope-Foley, AL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Daphne-Fairhope-Foley, AL?
Some top paying nearby cities include Mobile, AL ($66,920) and Pensacola-Ferry Pass-Brent, FL.
How does the Daphne-Fairhope-Foley, AL salary compare to the national average?
The average annual salary for Market Research Analysts and Marketing Specialists in Daphne-Fairhope-Foley, AL is $65,900, which is approximately 24% lower than the national average of $86,770.
What is the cost of living in Daphne-Fairhope-Foley, AL for these professionals?
The cost of living in Daphne-Fairhope-Foley, AL is exactly at the national average, with an index of 100. This means that the purchasing power of the local salary is equivalent to the national average.
How many Market Research Analysts and Marketing Specialists are there in Daphne-Fairhope-Foley, AL?
There are approximately 410 Market Research Analysts and Marketing Specialists employed in the Daphne-Fairhope-Foley, AL area.
Is the job market for Market Research Analysts and Marketing Specialists growing in Daphne-Fairhope-Foley, AL?
While specific growth rates aren't provided, the stable number of jobs per 1,000 workers (4.919) and a Location Quotient slightly below average suggest a consistent, rather than rapidly expanding, job market for these roles in the region.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 410 employees in the Daphne-Fairhope-Foley, AL area with a job density of 4.919 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
Explore Market Research Analysts and Marketing Specialists Salaries by State
Top Jobs in Daphne-Fairhope-Foley, AL
- All Occupations Salary in Daphne-Fairhope-Foley, AL
- Food Preparation and Serving Related Occupations Salary in Daphne-Fairhope-Foley, AL
- Sales and Related Occupations Salary in Daphne-Fairhope-Foley, AL
- Office and Administrative Support Occupations Salary in Daphne-Fairhope-Foley, AL
- Transportation and Material Moving Occupations Salary in Daphne-Fairhope-Foley, AL
- Healthcare Practitioners and Technical Occupations Salary in Daphne-Fairhope-Foley, AL
- Educational Instruction and Library Occupations Salary in Daphne-Fairhope-Foley, AL
- Installation, Maintenance, and Repair Occupations Salary in Daphne-Fairhope-Foley, AL
- Retail Salespersons Salary in Daphne-Fairhope-Foley, AL
- Management Occupations Salary in Daphne-Fairhope-Foley, AL
- Browse All Jobs in Daphne-Fairhope-Foley, AL →
Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Daphne-Fairhope-Foley, AL