Market Research Analysts and Marketing Specialists in the Crestview-Fort Walton Beach-Destin, FL area earn an average annual salary of $76,820. This figure is notably below the national average of $86,770, suggesting that local market dynamics and demand play a significant role in compensation within this specific Florida region. Factors such as the concentration of related industries and the overall economic landscape likely contribute to this pay differential.
Executive Summary
- Average Salary: $76,820 per year.
- Growth Trend: Salaries have shifted 54.5% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $125,840.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Crestview-Fort Walton Beach-Destin, FL, comprises a workforce of 430 individuals. With a Location Quotient of 0.62, the concentration of these roles is below the national average, indicating a less saturated but potentially less robust demand compared to national trends. The rate of 3.443 jobs per 1,000 workers further contextualizes the local employment landscape for this profession.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Crestview-Fort Walton Beach-Destin, FL earns-11.5%below the national average.
$36.9
$1,477
$6,402
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this locality isn't provided, it's generally assumed that the field of market research and marketing has experienced consistent growth over the past four years, driven by the increasing importance of data-driven decision-making. This trend likely translates to modest salary increases for Market Research Analysts and Marketing Specialists in Crestview-Fort Walton Beach-Destin, FL, mirroring broader industry advancements and the evolving need for skilled professionals.
Market Research Analysts and Marketing Specialists Salary Distribution in Crestview-Fort Walton Beach-Destin, FL
Salary progression for Market Research Analysts and Marketing Specialists typically scales with experience. Entry-level positions often start at the lower end of the pay scale, while senior analysts with extensive experience and specialized skills can command significantly higher salaries, potentially reaching the upper percentiles. The gap between entry-level and senior roles signifies substantial career growth opportunities and the increasing value placed on expertise within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $37,930 | $18.2 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $57,615 | $27.7 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $65,800 | $31.6 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $96,025 | $46.2 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $125,840 | $60.5 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$76,820
Gross Pay
Real Wage (Purchasing Power)
$76,820
Adjusted for COL (100)
The average annual salary of $76,820 in Crestview-Fort Walton Beach-Destin, FL, aligns perfectly with the national average Cost of Living Index of 100. This means that the nominal salary earned by market research professionals in this area has the same purchasing power as the national average. Consequently, the financial impact of relocating to or working in this region for this profession is neutral from a cost-of-living perspective.
Job Market Context
430
Total Jobs
3.443
Per 1K Jobs
0.62
Location Quotient
Crestview-Fort Walton Beach-Destin, FL has 0.62x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.62 for Market Research Analysts and Marketing Specialists in Crestview-Fort Walton Beach-Destin, FL, indicates that this profession is less concentrated in this area compared to the national average. This suggests that while the job market may not be as saturated with these specialists as in other regions, the demand might also be proportionally lower, presenting a balanced competitive landscape for job seekers.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Crestview-Fort Walton Beach-Destin, FL
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Crestview-Fort Walton Beach-Destin, FL?
The median annual salary for a Market Research Analysts and Marketing Specialists in Crestview-Fort Walton Beach-Destin, FL is $76,820. This typically ranges from $37,930 for entry-level positions to $125,840 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Crestview-Fort Walton Beach-Destin, FL is 11.5% lower than the national median of $86,770.
Is Crestview-Fort Walton Beach-Destin, FL a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.The average salary of $76,820 is below the national average of $86,770, although the cost of living is on par with the national average.
Is Crestview-Fort Walton Beach-Destin, FL a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Crestview-Fort Walton Beach-Destin, FL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Crestview-Fort Walton Beach-Destin, FL?
Some top paying nearby cities include Pensacola-Ferry Pass-Brent, FL ($69,500) and Panama City-Panama City Beach, FL.
How does the local salary compare to the national average?
The average annual salary for Market Research Analysts and Marketing Specialists in Crestview-Fort Walton Beach-Destin, FL is $76,820, which is lower than the national average of $86,770.
What is the cost of living in Crestview-Fort Walton Beach-Destin, FL?
The Cost of Living Index for Crestview-Fort Walton Beach-Destin, FL is 100, which is exactly the national average, indicating a neutral cost of living.
How concentrated are Market Research Analyst jobs in this area?
The concentration of these jobs, measured by the Location Quotient, is 0.62, which is below the national average, suggesting fewer specialists relative to the national proportion.
What is the total number of Market Research Analysts and Marketing Specialists in the area?
There are approximately 430 Market Research Analysts and Marketing Specialists employed in the Crestview-Fort Walton Beach-Destin, FL area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 430 employees in the Crestview-Fort Walton Beach-Destin, FL area with a job density of 3.443 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Crestview-Fort Walton Beach-Destin, FL