Average Market Research Analysts and Marketing Specialists Salary in Dothan, AL
The average salary for Market Research Analysts and Marketing Specialistss in Dothan, AL is $56,840. While this is lower than the national average, the cost of living in Dothan, AL may offset the difference, preserving real purchasing power.
Executive Summary
- Average Salary: $56,840 per year.
- Growth Trend: Salaries have shifted 5.7% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $87,170.
- Outlook: The current demand for Market Research Analysts and Marketing Specialistss is stable, with a local workforce of approximately 180 professionals. With a high job density of 3.009 per 1,000 jobs, there is a strong concentration of opportunities in this sector.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Dothan, AL earns-34.5%below the national average.
$27.3
$1,093
$4,737
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
Over the past 4 years, Market Research Analysts and Marketing Specialists salaries in Dothan, AL have remained stable with a modest increase of 5.7%. This positive trajectory often correlates with increased demand and a favorable future outlook for the profession.
Market Research Analysts and Marketing Specialists Salary Distribution in Dothan, AL
The earning potential for Market Research Analysts and Marketing Specialistss in Dothan, AL varies significantly by experience level. There is a substantial income gap, with top earners (90th percentile) making over 2.9x the starting salary. This indicates strong career progression opportunities. Entry-level roles (10th percentile) typically start around $30,480, while highly experienced professionals can command wages upwards of $87,170.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $30,480 | $14.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $42,630 | $20.5 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $46,430 | $22.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $71,050 | $34.2 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $87,170 | $41.9 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$56,840
Gross Pay
Real Wage (Purchasing Power)
$56,840
Adjusted for COL (100)
In Dothan, AL, the Cost of Living Index is 100. This increases your effective purchasing power from $56,840 to $56,840.
Job Market Context
180
Total Jobs
3.009
Per 1K Jobs
0.54
Location Quotient
Dothan, AL has 0.54x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
180 people work as Market Research Analysts and Marketing Specialists in Dothan, AL.
Moderate density — roughly 3.009 out of every 1,000 local jobs are in this profession.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Panama City-Panama City Beach, FL Market Research Analysts and Marketing Specialists Salary | $75,820↑ 33% | 72 mi |
| Albany, GA Market Research Analysts and Marketing Specialists Salary | $65,100↑ 15% | 76 mi |
| Crestview-Fort Walton Beach-Destin, FL Market Research Analysts and Marketing Specialists Salary | $76,820↑ 35% | 77 mi |
| Tallahassee, FL Market Research Analysts and Marketing Specialists Salary | $68,160↑ 20% | 87 mi |
| Montgomery, AL Market Research Analysts and Marketing Specialists Salary | $62,670↑ 10% | 92 mi |
Comparing salaries near Dothan, AL
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Dothan, AL?
The median annual salary for a Market Research Analysts and Marketing Specialists in Dothan, AL is $56,840. This typically ranges from $30,480 for entry-level positions to $87,170 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Dothan, AL is 34.5% lower than the national median of $86,770.
Is Dothan, AL a good place for Market Research Analysts and Marketing Specialistss?
It depends on your priorities. While the average Market Research Analysts and Marketing Specialists salary in Dothan, AL is $56,840 (below the national average), the area may offer a lower cost of living or other lifestyle benefits typical of Dothan, AL. See distinct detailed breakdown below.
Is Dothan, AL a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Dothan, AL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Dothan, AL?
Some top paying nearby cities include Panama City-Panama City Beach, FL ($75,820) and Albany, GA.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 180 employees in the Dothan, AL area with a job density of 3.009 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Dothan, AL