Average Market Research Analysts and Marketing Specialists Salary in Tallahassee, FL
In Tallahassee, FL, Market Research Analysts and Marketing Specialists earn an average annual salary of $68,160. This figure is notably below the national average of $86,770, suggesting that local economic factors and industry demand play a significant role in compensation within the state capital. While the cost of living is on par with the national average, the lower salary indicates a less competitive market for these roles compared to other regions.
Executive Summary
- Average Salary: $68,160 per year.
- Growth Trend: Salaries have shifted 12.1% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $111,330.
- Outlook: With a local workforce of 810 professionals in this field, Tallahassee presents a moderately sized employment base for Market Research Analysts and Marketing Specialists. The Location Quotient of 0.78 indicates a slightly lower concentration of these jobs compared to the national average, suggesting that while the profession is present, it is not a dominant sector within the local economy. The rate of 4.381 jobs per 1,000 workers further reinforces this, showing a steady but not exceptionally high demand for these specialized skills.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Tallahassee, FL earns-21.4%below the national average.
$32.8
$1,311
$5,680
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Tallahassee, like most markets, have experienced gradual growth over the past four years. This growth is typically driven by inflation, increasing demand for data-driven insights, and the evolving landscape of marketing strategies. Professionals in this field can generally expect a modest upward trend in their earning potential as the market matures and the value of their expertise becomes more recognized.
Market Research Analysts and Marketing Specialists Salary Distribution in Tallahassee, FL
The salary spectrum for Market Research Analysts and Marketing Specialists in Tallahassee, FL, typically widens significantly with experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with a proven track record and advanced analytical skills can command substantially higher salaries. The percentile gaps between junior, mid-level, and senior roles signify clear career progression pathways, rewarding accumulated expertise and strategic contributions with increased earning potential.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $33,450 | $16.1 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $51,120 | $24.6 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $60,510 | $29.1 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $85,200 | $41 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $111,330 | $53.5 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$68,160
Gross Pay
Real Wage (Purchasing Power)
$68,160
Adjusted for COL (100)
The average annual salary of $68,160 in Tallahassee, FL, aligns precisely with the national average cost of living index of 100. This means that the purchasing power of a Market Research Analyst or Marketing Specialist's salary in Tallahassee is equivalent to that of someone earning the national average salary in a location with a national average cost of living. Therefore, while the nominal salary is lower than the national average, the cost of living parity suggests that the real income and lifestyle affordability are comparable.
Job Market Context
810
Total Jobs
4.381
Per 1K Jobs
0.78
Location Quotient
Tallahassee, FL has 0.78x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.78 for Market Research Analysts and Marketing Specialists in Tallahassee, FL, indicates that this profession is slightly less concentrated than the national average. This suggests that the job market, while present, may not be as saturated with these specialized roles compared to national hubs. For job seekers, this could mean a less competitive environment for finding employment, but also potentially fewer opportunities overall compared to areas with a higher concentration.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Valdosta, GA Market Research Analysts and Marketing Specialists Salary | $64,390↓ 6% | 64 mi |
| Albany, GA Market Research Analysts and Marketing Specialists Salary | $65,100↓ 4% | 78 mi |
| Panama City-Panama City Beach, FL Market Research Analysts and Marketing Specialists Salary | $75,820↑ 11% | 82 mi |
| Dothan, AL Market Research Analysts and Marketing Specialists Salary | $56,840↓ 17% | 87 mi |
Comparing salaries near Tallahassee, FL
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Tallahassee, FL?
The median annual salary for a Market Research Analysts and Marketing Specialists in Tallahassee, FL is $68,160. This typically ranges from $33,450 for entry-level positions to $111,330 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Tallahassee, FL is 21.4% lower than the national median of $86,770.
Is Tallahassee, FL a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.The average salary of $68,160 is significantly lower than the national average of $86,770, despite a cost of living that is on par with the national average.
Is Tallahassee, FL a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Tallahassee, FL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Tallahassee, FL?
Some top paying nearby cities include Valdosta, GA ($64,390) and Albany, GA.
How does the Tallahassee salary compare to the national average?
Market Research Analysts and Marketing Specialists in Tallahassee earn an average of $68,160 annually, which is approximately 21.5% lower than the national average of $86,770.
What is the cost of living in Tallahassee, FL?
Tallahassee, FL has a Cost of Living Index of 100, which is exactly the national average, meaning the general cost of goods and services is comparable to the rest of the United States.
Is there high demand for Market Research Analysts and Marketing Specialists in Tallahassee?
With a Location Quotient of 0.78, the concentration of these jobs is slightly below the national average, suggesting a moderate but not exceptionally high demand within the local workforce.
How many Market Research Analysts and Marketing Specialists are there in Tallahassee?
The total local workforce for Market Research Analysts and Marketing Specialists in Tallahassee, FL is approximately 810 individuals.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 810 employees in the Tallahassee, FL area with a job density of 4.381 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Tallahassee, FL