Average Market Research Analysts and Marketing Specialists Salary in Montgomery, AL
In Montgomery, AL, Market Research Analysts and Marketing Specialists earn an average annual salary of $62,670. This figure is notably below the national average of $86,770, reflecting regional economic factors and a different demand landscape. The local pay scale is influenced by the specific industry concentrations and the overall economic vitality of the Montgomery metropolitan area.
Executive Summary
- Average Salary: $62,670 per year.
- Growth Trend: Salaries have shifted 12.4% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $108,270.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Montgomery, AL, is characterized by a local workforce of 540 professionals. With a Location Quotient of 0.59, the concentration of these roles is below the national average, suggesting a less saturated but potentially less robust demand compared to national hubs. The rate of 3.314 jobs per 1,000 workers indicates a steady, albeit modest, presence of these positions within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Montgomery, AL earns-27.8%below the national average.
$30.1
$1,205
$5,223
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Montgomery, AL, have experienced gradual growth over the past four years, mirroring national trends. Economic development and evolving marketing strategies likely contribute to incremental increases in compensation, though the pace may differ from more dynamic national markets.
Market Research Analysts and Marketing Specialists Salary Distribution in Montgomery, AL
Career progression for Market Research Analysts and Marketing Specialists in Montgomery, AL, typically involves a salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while senior analysts with extensive experience and specialized skills can command significantly higher salaries. The percentile gaps in compensation clearly signify opportunities for career advancement and increased earning potential within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $33,520 | $16.1 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $47,003 | $22.6 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $54,940 | $26.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $78,338 | $37.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $108,270 | $52.1 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$62,670
Gross Pay
Real Wage (Purchasing Power)
$62,670
Adjusted for COL (100)
The nominal average salary of $62,670 in Montgomery, AL, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of the salary is equivalent to the national average, offering a stable financial environment for residents. While the salary is lower than the national average, the cost of living parity suggests that the take-home pay effectively covers standard expenses without significant strain.
Job Market Context
540
Total Jobs
3.314
Per 1K Jobs
0.59
Location Quotient
Montgomery, AL has 0.59x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.59, the market for Market Research Analysts and Marketing Specialists in Montgomery, AL, is less concentrated than the national average. This indicates that these roles are not as prevalent in Montgomery compared to other occupations nationwide. Consequently, the job market may present fewer opportunities but potentially less competition for skilled professionals seeking employment in this sector.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Montgomery, AL
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Montgomery, AL?
The median annual salary for a Market Research Analysts and Marketing Specialists in Montgomery, AL is $62,670. This typically ranges from $33,520 for entry-level positions to $108,270 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Montgomery, AL is 27.8% lower than the national median of $86,770.
Is Montgomery, AL a lucrative place for Market Research Analysts and Marketing Specialists?
No, not particularly lucrative compared to the national average.The average salary of $62,670 is significantly lower than the national average of $86,770. However, the cost of living is on par with the national average, meaning the lower salary has equivalent purchasing power locally.
Is Montgomery, AL a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Montgomery, AL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Montgomery, AL?
Some top paying nearby cities include Northeast Alabama nonmetropolitan area ($55,240) and Southeast Alabama nonmetropolitan area.
How does Montgomery's salary for this role compare to the national average?
The average annual salary in Montgomery, AL, is $62,670, which is substantially lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the concentration of Market Research Analysts and Marketing Specialists in Montgomery, AL?
The concentration, measured by the Location Quotient, is 0.59, indicating that these roles are less common in Montgomery compared to the national average.
Does the cost of living in Montgomery affect the salary?
The cost of living in Montgomery is exactly at the national average (100). This means the $62,670 salary offers purchasing power equivalent to the national average, despite being lower in nominal terms.
How many Market Research Analysts and Marketing Specialists are in Montgomery, AL?
There are approximately 540 Market Research Analysts and Marketing Specialists employed in Montgomery, AL, representing 3.314 jobs per 1,000 workers in the local workforce.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 540 employees in the Montgomery, AL area with a job density of 3.314 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Montgomery, AL