Average Market Research Analysts and Marketing Specialists Salary in Auburn-Opelika, AL
In Auburn-Opelika, AL, Market Research Analysts and Marketing Specialists earn an average annual salary of $63,060. This figure is notably lower than the national average of $86,770, reflecting regional economic factors and the specific demand dynamics within this Alabama metropolitan area. Localized market conditions and the cost of doing business significantly influence compensation levels for these crucial roles.
Executive Summary
- Average Salary: $63,060 per year.
- Growth Trend: Salaries have shifted 10.6% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $103,730.
- Outlook: The local job market for Market Research Analysts and Marketing Specialists in Auburn-Opelika, AL, comprises approximately 260 professionals. With a Location Quotient of 0.66, the concentration of these roles is below the national average, suggesting a less saturated but potentially less robust demand compared to larger metropolitan hubs. The rate of 3.684 jobs per 1,000 workers indicates a moderate presence within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Auburn-Opelika, AL earns-27.3%below the national average.
$30.3
$1,213
$5,255
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Auburn-Opelika is not provided, it is generally assumed that the market for Market Research Analysts and Marketing Specialists has experienced steady growth over the past four years, mirroring national trends. This growth is typically driven by an increasing reliance on data-driven decision-making across industries, leading to a gradual upward adjustment in salary expectations, even in smaller markets.
Market Research Analysts and Marketing Specialists Salary Distribution in Auburn-Opelika, AL
Career progression for Market Research Analysts and Marketing Specialists in Auburn-Opelika, AL, typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with specialized skills and a proven track record can command salaries well above the average. The percentile gaps in earnings clearly signify the value placed on experience and expertise within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $33,600 | $16.2 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $47,295 | $22.7 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $52,860 | $25.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $78,825 | $37.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $103,730 | $49.9 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$63,060
Gross Pay
Real Wage (Purchasing Power)
$63,060
Adjusted for COL (100)
The nominal average salary of $63,060 in Auburn-Opelika, AL, aligns precisely with the national average cost of living, indicated by an index of 100. This means that while the salary is lower than the national average, the purchasing power of that income is equivalent to the national standard, making the effective take-home value of the salary comparable to other regions.
Job Market Context
260
Total Jobs
3.684
Per 1K Jobs
0.66
Location Quotient
Auburn-Opelika, AL has 0.66x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
The Location Quotient of 0.66 for Market Research Analysts and Marketing Specialists in Auburn-Opelika, AL, indicates that this profession is less concentrated here than the national average. This suggests that the job market may be less competitive, offering potential opportunities for skilled professionals, but also implying that the overall demand might be more limited compared to areas with a higher concentration of these roles.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Auburn-Opelika, AL
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Auburn-Opelika, AL?
The median annual salary for a Market Research Analysts and Marketing Specialists in Auburn-Opelika, AL is $63,060. This typically ranges from $33,600 for entry-level positions to $103,730 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Auburn-Opelika, AL is 27.3% lower than the national median of $86,770.
Is Auburn-Opelika, AL a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to national averages.While the cost of living is at the national average, the average salary of $63,060 is significantly lower than the national average of $86,770, indicating less lucrative earning potential in this specific location.
Is Auburn-Opelika, AL a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Auburn-Opelika, AL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Auburn-Opelika, AL?
Some top paying nearby cities include Columbus, GA-AL ($72,330) and Montgomery, AL.
How does the local job market compare to the national average for this role?
The job market in Auburn-Opelika, AL, has a lower concentration of Market Research Analysts and Marketing Specialists, with a Location Quotient of 0.66, suggesting fewer opportunities relative to the national average.
What is the impact of the cost of living on the salary in Auburn-Opelika, AL?
With a Cost of Living Index of 100, the $63,060 average salary in Auburn-Opelika, AL, offers purchasing power equivalent to the national average, despite being lower than the national salary benchmark.
How many Market Research Analysts and Marketing Specialists work in Auburn-Opelika, AL?
There are approximately 260 Market Research Analysts and Marketing Specialists employed in the Auburn-Opelika, AL area.
What is the job density for this profession in Auburn-Opelika, AL?
There are 3.684 jobs per 1,000 workers for Market Research Analysts and Marketing Specialists in Auburn-Opelika, AL, indicating their presence within the local workforce.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 260 employees in the Auburn-Opelika, AL area with a job density of 3.684 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Auburn-Opelika, AL