Average Market Research Analysts and Marketing Specialists Salary in Mobile, AL
Market Research Analysts and Marketing Specialists in Mobile, AL earn an average annual salary of $66,920. This figure is notably below the national average of $86,770, reflecting regional economic factors and a different competitive landscape. The local job market dynamics significantly influence compensation levels for these professionals.
Executive Summary
- Average Salary: $66,920 per year.
- Growth Trend: Salaries have shifted 4.7% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $109,770.
- Outlook: With a total local workforce of 540 individuals in this field, Mobile, AL presents a modest but stable employment base for Market Research Analysts and Marketing Specialists. The location quotient of 0.57 indicates a lower concentration of these roles compared to the national average, suggesting a less saturated market but also potentially fewer specialized opportunities.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Mobile, AL earns-22.9%below the national average.
$32.2
$1,287
$5,577
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Mobile, AL is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have seen consistent growth over the past four years, mirroring national trends. This upward trajectory is driven by the increasing importance of data-driven marketing strategies across industries.
Market Research Analysts and Marketing Specialists Salary Distribution in Mobile, AL
Salary progression for Market Research Analysts and Marketing Specialists in Mobile, AL, like elsewhere, is typically tied to experience. Entry-level positions will command lower salaries, while senior analysts with extensive experience and specialized skills can expect significantly higher compensation. The percentile gaps in salary data signify clear career advancement pathways within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $33,500 | $16.1 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $50,190 | $24.1 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $58,060 | $27.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $83,650 | $40.2 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $109,770 | $52.8 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$66,920
Gross Pay
Real Wage (Purchasing Power)
$66,920
Adjusted for COL (100)
The average annual salary of $66,920 in Mobile, AL aligns perfectly with the national average cost of living index of 100. This means that the purchasing power of the salary in Mobile is equivalent to the national average, making the nominal salary translate directly to real-term value without significant adjustment needed for cost of living.
Job Market Context
540
Total Jobs
3.18
Per 1K Jobs
0.57
Location Quotient
Mobile, AL has 0.57x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.57 for Market Research Analysts and Marketing Specialists in Mobile, AL suggests that this profession is less concentrated than the national average. This indicates that while the demand might not be as high as in major metropolitan hubs, the market is less competitive, potentially offering unique opportunities for skilled professionals.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Mobile, AL
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Mobile, AL?
The median annual salary for a Market Research Analysts and Marketing Specialists in Mobile, AL is $66,920. This typically ranges from $33,500 for entry-level positions to $109,770 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Mobile, AL is 22.9% lower than the national median of $86,770.
Is Mobile, AL a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not considered highly lucrative compared to national averages.The average salary of $66,920 is significantly lower than the national average of $86,770. However, the cost of living is also at the national average, meaning the salary's purchasing power is comparable.
Is Mobile, AL a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Mobile, AL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Mobile, AL?
Some top paying nearby cities include Daphne-Fairhope-Foley, AL ($65,900) and Pensacola-Ferry Pass-Brent, FL.
How does the local workforce size affect job prospects?
A local workforce of 540 indicates a moderate-sized job market. While not as large as major cities, it suggests a stable presence of these roles within the Mobile economy.
What does a Location Quotient of 0.57 mean?
A Location Quotient of 0.57 signifies that Market Research Analysts and Marketing Specialists are less concentrated in Mobile, AL, than the national average. This implies fewer job openings relative to the national density but potentially less competition.
How does Mobile, AL's cost of living compare nationally?
Mobile, AL has a Cost of Living Index of 100, which is exactly the national average. This means the general cost of goods and services is neither significantly higher nor lower than the rest of the country.
What is the number of Market Research Analyst jobs per 1,000 workers in Mobile, AL?
There are 3.18 jobs per 1,000 workers for Market Research Analysts and Marketing Specialists in Mobile, AL, indicating the relative prevalence of these roles within the local employment landscape.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 540 employees in the Mobile, AL area with a job density of 3.18 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Mobile, AL