In Eastern Ohio's nonmetropolitan areas, Market Research Analysts and Marketing Specialists earn an average annual salary of $66,850. This figure is notably below the national average of $86,770, reflecting regional economic factors and a different demand structure compared to major metropolitan hubs. The compensation is influenced by the specific industry concentrations and the overall economic landscape of the area.
Executive Summary
- Average Salary: $66,850 per year.
- Growth Trend: Salaries have shifted 52.9% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $103,580.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Eastern Ohio's nonmetropolitan areas, while modest in size with a total local workforce of 340, shows a specific concentration. The Location Quotient of 0.45 indicates a lower presence compared to the national average, suggesting that while the roles exist, they are not as densely populated as in other regions. The 2.527 jobs per 1,000 workers metric further contextualizes the availability within this specific segment of the workforce.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Eastern Ohio nonmetropolitan area earns-23.0%below the national average.
$32.1
$1,286
$5,571
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this precise nonmetropolitan region isn't provided, it's generally assumed that salaries for Market Research Analysts and Marketing Specialists have seen incremental growth over the past four years, mirroring broader economic trends. This growth is typically driven by inflation, increasing demand for data-driven insights, and the evolving digital marketing landscape, even in less urbanized areas.
Market Research Analysts and Marketing Specialists Salary Distribution in Eastern Ohio nonmetropolitan area
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with extensive experience and specialized skills can command salaries well above the average. The percentile gaps in salary distributions are a clear indicator of this career trajectory and the rewards associated with advancing expertise.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $37,090 | $17.8 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $50,138 | $24.1 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $60,140 | $28.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $83,563 | $40.2 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $103,580 | $49.8 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$66,850
Gross Pay
Real Wage (Purchasing Power)
$66,850
Adjusted for COL (100)
The nominal average salary of $66,850 in Eastern Ohio's nonmetropolitan areas aligns precisely with the national average Cost of Living Index of 100. This means that while the take-home pay is lower than the national average, the purchasing power of that salary is equivalent to the national average, as the cost of goods and services is not elevated.
Job Market Context
340
Total Jobs
2.527
Per 1K Jobs
0.45
Location Quotient
At 0.45x, Eastern Ohio nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.45, the market for Market Research Analysts and Marketing Specialists in Eastern Ohio's nonmetropolitan areas is less concentrated than the national average. This suggests a less competitive environment in terms of the sheer number of professionals vying for these roles, but also potentially fewer opportunities compared to areas with a higher concentration. It indicates a niche market where specialized skills might be highly valued.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Mansfield, OH Market Research Analysts and Marketing Specialists Salary | $60,270↓ 10% | 29 mi |
| Columbus, OH Market Research Analysts and Marketing Specialists Salary | $79,910↑ 20% | 32 mi |
| Springfield, OH Market Research Analysts and Marketing Specialists Salary | $67,660↑ 1% | 63 mi |
| Sandusky, OH Market Research Analysts and Marketing Specialists Salary | $66,580↓ 0% | 73 mi |
| Lima, OH Market Research Analysts and Marketing Specialists Salary | $67,790↑ 1% | 75 mi |
Comparing salaries near Eastern Ohio nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Eastern Ohio nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Eastern Ohio nonmetropolitan area is $66,850. This typically ranges from $37,090 for entry-level positions to $103,580 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Eastern Ohio nonmetropolitan area is 23.0% lower than the national median of $86,770.
Is Eastern Ohio nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, not when compared to national averages.The average salary of $66,850 is significantly lower than the national average of $86,770. However, the cost of living is also at the national average, meaning the lower salary has equivalent purchasing power locally.
Is Eastern Ohio nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Eastern Ohio nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Eastern Ohio nonmetropolitan area?
Some top paying nearby cities include Mansfield, OH ($60,270) and Columbus, OH.
How does the local workforce size affect job prospects?
A local workforce of 340 for this role suggests a smaller, more specialized job market. While this might mean fewer openings, it could also lead to less competition for experienced professionals.
What does a Location Quotient of 0.45 signify?
A Location Quotient of 0.45 indicates that Market Research Analysts and Marketing Specialists are less concentrated in this region compared to the national average. This implies fewer job opportunities relative to the national landscape.
How does the cost of living impact the salary?
With a Cost of Living Index of 100, the $66,850 salary offers purchasing power equivalent to the national average. This means your earnings will stretch as far locally as they would nationally, despite being a lower nominal amount.
Are there many jobs per 1,000 workers for this role in Eastern Ohio?
There are 2.527 jobs per 1,000 workers, which provides a measure of job density. This metric helps understand how prevalent these roles are within the overall employment structure of the region.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 340 employees in the Eastern Ohio nonmetropolitan area area with a job density of 2.527 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Eastern Ohio nonmetropolitan area