Average Market Research Analysts and Marketing Specialists Salary in Elkhart-Goshen, IN
Market Research Analysts and Marketing Specialists in Elkhart-Goshen, IN earn an average annual salary of $73,960. This figure is notably below the national average of $86,770, reflecting regional economic factors and demand specific to the Elkhart-Goshen area. The local job market dynamics and industry concentration directly influence this compensation level.
Executive Summary
- Average Salary: $73,960 per year.
- Growth Trend: Salaries have shifted 30.8% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $120,790.
- Outlook: With a total local workforce of 540 individuals in this role, the Elkhart-Goshen market for Market Research Analysts and Marketing Specialists demonstrates a moderate presence. The Location Quotient of 0.75 suggests that this profession is slightly less concentrated here compared to the national average, indicating a stable but not exceptionally high demand.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Elkhart-Goshen, IN earns-14.8%below the national average.
$35.6
$1,422
$6,163
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Elkhart-Goshen is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have seen consistent growth over the past four years, mirroring national trends. This upward trajectory is typically driven by increasing data complexity, the need for sophisticated market insights, and the rising value placed on analytical skills across industries.
Market Research Analysts and Marketing Specialists Salary Distribution in Elkhart-Goshen, IN
Salary progression for Market Research Analysts and Marketing Specialists in Elkhart-Goshen, as elsewhere, is strongly tied to experience. Entry-level positions typically start at the lower end of the pay scale, while senior analysts with extensive experience and specialized skills command significantly higher salaries. The percentile gaps in earnings clearly signify opportunities for career advancement and increased earning potential within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $40,680 | $19.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $55,470 | $26.7 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $64,320 | $30.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $92,450 | $44.4 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $120,790 | $58.1 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$73,960
Gross Pay
Real Wage (Purchasing Power)
$73,960
Adjusted for COL (100)
The average annual salary of $73,960 in Elkhart-Goshen aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the nominal salary offers purchasing power equivalent to the national average, providing a stable financial standing for residents without the premium or discount often associated with higher or lower cost-of-living areas.
Job Market Context
540
Total Jobs
4.174
Per 1K Jobs
0.75
Location Quotient
Elkhart-Goshen, IN has 0.75x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.75 indicates that Market Research Analysts and Marketing Specialists are employed in Elkhart-Goshen at a rate 25% lower than the national average. This suggests that while the profession is present, the job market may be less saturated and potentially offers fewer opportunities compared to more concentrated national hubs, making it important for job seekers to understand the local competitive landscape.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| South Bend-Mishawaka, IN-MI Market Research Analysts and Marketing Specialists Salary | $69,230↓ 6% | 16 mi |
| Niles, MI Market Research Analysts and Marketing Specialists Salary | $83,790↑ 13% | 18 mi |
| Kalamazoo-Portage, MI Market Research Analysts and Marketing Specialists Salary | $64,350↓ 13% | 45 mi |
| Michigan City-La Porte, IN Market Research Analysts and Marketing Specialists Salary | $62,910↓ 15% | 47 mi |
| Battle Creek, MI Market Research Analysts and Marketing Specialists Salary | $75,980↑ 3% | 56 mi |
Comparing salaries near Elkhart-Goshen, IN
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Elkhart-Goshen, IN?
The median annual salary for a Market Research Analysts and Marketing Specialists in Elkhart-Goshen, IN is $73,960. This typically ranges from $40,680 for entry-level positions to $120,790 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Elkhart-Goshen, IN is 14.8% lower than the national median of $86,770.
Is Elkhart-Goshen, IN a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.While the average salary of $73,960 is stable relative to the cost of living, it falls below the national average. The lower location quotient also suggests a less concentrated job market.
Is Elkhart-Goshen, IN a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Elkhart-Goshen, IN is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Elkhart-Goshen, IN?
Some top paying nearby cities include South Bend-Mishawaka, IN-MI ($69,230) and Niles, MI.
How does the Elkhart-Goshen salary compare to the national average?
The average salary of $73,960 in Elkhart-Goshen is approximately 15% lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the Cost of Living in Elkhart-Goshen, IN?
Elkhart-Goshen, IN has a Cost of Living Index of 100, which is exactly the national average. This means the general cost of goods and services is comparable to the rest of the United States.
How concentrated is the Market Research Analyst job market in Elkhart-Goshen?
The job market for Market Research Analysts and Marketing Specialists in Elkhart-Goshen is less concentrated than the national average, with a Location Quotient of 0.75.
What does a Location Quotient of 0.75 mean for job seekers?
A Location Quotient of 0.75 suggests that there are fewer Market Research Analysts and Marketing Specialists per worker in Elkhart-Goshen compared to the national average, potentially indicating a less competitive but also possibly smaller job pool.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 540 employees in the Elkhart-Goshen, IN area with a job density of 4.174 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Elkhart-Goshen, IN