Average Market Research Analysts and Marketing Specialists Salary in Kalamazoo-Portage, MI
Market Research Analysts and Marketing Specialists in Kalamazoo-Portage, MI, earn an average annual salary of $64,350. This figure is notably below the national average of $86,770, reflecting localized economic factors and demand within the region. The specific economic landscape and industry concentration in Kalamazoo-Portage directly influence compensation levels for these roles.
Executive Summary
- Average Salary: $64,350 per year.
- Growth Trend: Salaries have shifted 21.0% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $98,190.
- Outlook: With a total local workforce of 560 individuals in this specialized field, the Kalamazoo-Portage market presents a moderately sized employment base. The Location Quotient of 0.84 suggests that while the presence of these roles is close to the national average, there is slightly less concentration than in other areas, indicating a stable but not hyper-saturated job market.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Kalamazoo-Portage, MI earns-25.8%below the national average.
$30.9
$1,238
$5,363
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Kalamazoo-Portage is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have experienced steady growth over the past four years, mirroring national trends. This growth is typically driven by increasing demand for data-driven insights and evolving marketing strategies across industries.
Market Research Analysts and Marketing Specialists Salary Distribution in Kalamazoo-Portage, MI
Salary progression for Market Research Analysts and Marketing Specialists in Kalamazoo-Portage, as elsewhere, is significantly influenced by experience. Entry-level positions typically command lower salaries, while senior analysts with extensive experience and specialized skills can earn considerably more, often reaching into the upper percentiles of the salary range. The gap between entry-level and senior roles signifies substantial career growth potential.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $37,490 | $18 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $48,263 | $23.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $60,080 | $28.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $80,438 | $38.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $98,190 | $47.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$64,350
Gross Pay
Real Wage (Purchasing Power)
$64,350
Adjusted for COL (100)
The average annual salary of $64,350 in Kalamazoo-Portage aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of a Market Research Analyst's salary in this area is equivalent to the national average, making the nominal salary's value stable in terms of local expenses.
Job Market Context
560
Total Jobs
4.71
Per 1K Jobs
0.84
Location Quotient
Kalamazoo-Portage, MI has 0.84x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.84 indicates that Market Research Analysts and Marketing Specialists are slightly less concentrated in Kalamazoo-Portage compared to the national average. This suggests a job market that is neither overly saturated nor exceptionally scarce, offering a balanced environment for job seekers and employers alike.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Kalamazoo-Portage, MI
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Kalamazoo-Portage, MI?
The median annual salary for a Market Research Analysts and Marketing Specialists in Kalamazoo-Portage, MI is $64,350. This typically ranges from $37,490 for entry-level positions to $98,190 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Kalamazoo-Portage, MI is 25.8% lower than the national median of $86,770.
Is Kalamazoo-Portage, MI a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.While the salary of $64,350 is stable due to the national average cost of living, it falls significantly short of the national average salary for this profession.
Is Kalamazoo-Portage, MI a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Kalamazoo-Portage, MI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Kalamazoo-Portage, MI?
Some top paying nearby cities include Battle Creek, MI ($75,980) and Elkhart-Goshen, IN.
How does the Kalamazoo-Portage salary compare to the national average?
The average salary of $64,350 in Kalamazoo-Portage is approximately 26% lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the Cost of Living in Kalamazoo-Portage, MI?
The Cost of Living Index in Kalamazoo-Portage is 100, which is exactly the national average. This means that the general cost of goods and services is comparable to the rest of the United States.
How many Market Research Analysts and Marketing Specialists work in Kalamazoo-Portage?
There are approximately 560 Market Research Analysts and Marketing Specialists employed in the Kalamazoo-Portage area.
Is the job market for Market Research Analysts and Marketing Specialists growing in Kalamazoo-Portage?
While specific growth rates aren't provided, the stable Location Quotient suggests a consistent demand for these professionals, indicating a healthy, albeit not rapidly expanding, job market.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 560 employees in the Kalamazoo-Portage, MI area with a job density of 4.71 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Kalamazoo-Portage, MI