Market Research Analysts and Marketing Specialists in the Grand Rapids-Wyoming-Kentwood, MI area earn an average annual salary of $69,320. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a different industry focus within the region influence compensation levels. While the nominal salary is lower, understanding the local economic landscape is key to evaluating its true value.
Executive Summary
- Average Salary: $69,320 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $104,360.
- Outlook: With a local workforce of 3,090 individuals in this field, Grand Rapids-Wyoming-Kentwood demonstrates a solid presence of Market Research Analysts and Marketing Specialists. The Location Quotient of 0.98 indicates that the concentration of these roles in the area is nearly on par with the national average, suggesting a stable and consistent demand for these professionals within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Grand Rapids-Wyoming-Kentwood, MI earns-20.1%below the national average.
$33.3
$1,333
$5,777
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Grand Rapids is not provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have seen a gradual upward trend over the past four years, mirroring national patterns. Economic growth, evolving marketing strategies, and increased data utilization likely contribute to salary increases, though regional economic factors can moderate the pace of this growth.
Market Research Analysts and Marketing Specialists Salary Distribution in Grand Rapids-Wyoming-Kentwood, MI
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start at a lower percentile, while senior analysts with extensive experience and specialized skills can command salaries well above the average. The gap between entry-level and senior roles highlights the substantial earning potential and career advancement opportunities within this profession.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $38,880 | $18.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $51,990 | $25 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $63,510 | $30.5 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $86,650 | $41.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $104,360 | $50.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$69,320
Gross Pay
Real Wage (Purchasing Power)
$69,320
Adjusted for COL (100)
The average annual salary of $69,320 in Grand Rapids-Wyoming-Kentwood aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the nominal salary offers purchasing power equivalent to the national average, providing a stable financial standing for professionals in this region.
Job Market Context
3,090
Total Jobs
5.499
Per 1K Jobs
0.98
Location Quotient
Grand Rapids-Wyoming-Kentwood, MI has 0.98x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.98 signifies that the Grand Rapids-Wyoming-Kentwood metropolitan area has a concentration of Market Research Analysts and Marketing Specialists that is very close to the national average. This suggests a balanced job market where the profession is well-established but not necessarily over-saturated, indicating a healthy level of competition and opportunity for skilled individuals.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Grand Rapids-Wyoming-Kentwood, MI
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Grand Rapids-Wyoming-Kentwood, MI?
The median annual salary for a Market Research Analysts and Marketing Specialists in Grand Rapids-Wyoming-Kentwood, MI is $69,320. This typically ranges from $38,880 for entry-level positions to $104,360 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Grand Rapids-Wyoming-Kentwood, MI is 20.1% lower than the national median of $86,770.
Is Grand Rapids-Wyoming-Kentwood, MI a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.While the cost of living is average, the nominal salary of $69,320 is significantly lower than the national average of $86,770, indicating less lucrative compensation in this specific region.
Is Grand Rapids-Wyoming-Kentwood, MI a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Grand Rapids-Wyoming-Kentwood, MI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Grand Rapids-Wyoming-Kentwood, MI?
Some top paying nearby cities include Muskegon-Norton Shores, MI ($60,440) and Kalamazoo-Portage, MI.
How does the Grand Rapids salary compare to the national average?
The average salary in Grand Rapids-Wyoming-Kentwood, MI for Market Research Analysts and Marketing Specialists is $69,320, which is below the national average of $86,770.
What is the cost of living in Grand Rapids-Wyoming-Kentwood, MI?
The Cost of Living Index for Grand Rapids-Wyoming-Kentwood, MI is 100, which is exactly the national average, meaning the cost of goods and services is comparable to the rest of the country.
How concentrated are Market Research Analyst jobs in Grand Rapids?
The concentration of these jobs, indicated by a Location Quotient of 0.98, is very close to the national average, suggesting a stable presence of the profession in the area.
What is the total workforce for Market Research Analysts in Grand Rapids?
There are 3,090 Market Research Analysts and Marketing Specialists employed in the Grand Rapids-Wyoming-Kentwood, MI area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 3,090 employees in the Grand Rapids-Wyoming-Kentwood, MI area with a job density of 5.499 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Grand Rapids-Wyoming-Kentwood, MI