Average Market Research Analysts and Marketing Specialists Salary in Lansing-East Lansing, MI
In Lansing-East Lansing, MI, Market Research Analysts and Marketing Specialists earn an average annual salary of $68,690. This figure is notably below the national average of $86,770, suggesting that local market dynamics, industry concentration, and potentially the overall economic landscape of the region influence compensation levels for these roles.
Executive Summary
- Average Salary: $68,690 per year.
- Growth Trend: Salaries have shifted 6.8% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $103,680.
- Outlook: The Lansing-East Lansing area supports a local workforce of approximately 950 individuals in Market Research and Marketing Specialist roles. With a Location Quotient of 0.79, the concentration of these jobs is slightly below the national average, indicating a stable but not exceptionally high demand relative to other professions within the region. The presence of 4.424 jobs per 1,000 workers suggests a consistent, albeit moderate, need for these analytical and marketing professionals.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Lansing-East Lansing, MI earns-20.8%below the national average.
$33
$1,321
$5,724
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Lansing-East Lansing is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in the region have experienced growth over the past four years, mirroring national trends. Economic recovery, increased reliance on data-driven marketing strategies, and inflation typically contribute to upward pressure on wages across most professional sectors.
Market Research Analysts and Marketing Specialists Salary Distribution in Lansing-East Lansing, MI
Salary progression for Market Research Analysts and Marketing Specialists in Lansing-East Lansing, as elsewhere, is typically tied to experience and demonstrated skill. Entry-level positions may start closer to the lower percentiles, while seasoned professionals with specialized expertise and a proven track record can command salaries significantly higher than the average. The gap between entry-level and senior-level compensation reflects the increasing value placed on strategic insight and analytical proficiency.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $38,960 | $18.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $51,518 | $24.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $63,500 | $30.5 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $85,863 | $41.3 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $103,680 | $49.8 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$68,690
Gross Pay
Real Wage (Purchasing Power)
$68,690
Adjusted for COL (100)
The average annual salary of $68,690 in Lansing-East Lansing aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of the local salary is equivalent to the national average, offering no significant advantage or disadvantage in terms of affordability compared to the rest of the country. While the nominal salary is lower than the national average, the cost of living parity suggests that the real value of the income is maintained.
Job Market Context
950
Total Jobs
4.424
Per 1K Jobs
0.79
Location Quotient
Lansing-East Lansing, MI has 0.79x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.79, the Lansing-East Lansing market for Market Research Analysts and Marketing Specialists is less concentrated than the national average. This suggests that while opportunities exist, the field may not be as saturated as in major metropolitan hubs. Employers might find a slightly more competitive landscape for top talent, but the overall job market is not characterized by an overabundance of these specialized roles.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Lansing-East Lansing, MI
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Lansing-East Lansing, MI?
The median annual salary for a Market Research Analysts and Marketing Specialists in Lansing-East Lansing, MI is $68,690. This typically ranges from $38,960 for entry-level positions to $103,680 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Lansing-East Lansing, MI is 20.8% lower than the national median of $86,770.
Is Lansing-East Lansing, MI a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.The average salary of $68,690 is below the national average of $86,770, although the cost of living is on par with the national average.
Is Lansing-East Lansing, MI a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Lansing-East Lansing, MI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Lansing-East Lansing, MI?
Some top paying nearby cities include Jackson, MI ($67,020) and Mid Michigan nonmetropolitan area.
How does Lansing's salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Lansing-East Lansing is $68,690, which is lower than the national average of $86,770.
What is the cost of living in Lansing-East Lansing, MI?
The Cost of Living Index in Lansing-East Lansing is 100, which is exactly the national average, meaning it is neither more nor less expensive to live there than the typical US location.
How many Market Research Analysts and Marketing Specialists are there in Lansing-East Lansing?
There are approximately 950 individuals working in these roles within the Lansing-East Lansing area.
Is the job market for Market Research Analysts and Marketing Specialists strong in Lansing-East Lansing?
The market is stable with 4.424 jobs per 1,000 workers and a Location Quotient of 0.79, indicating a presence slightly below the national concentration, suggesting moderate demand.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 950 employees in the Lansing-East Lansing, MI area with a job density of 4.424 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Lansing-East Lansing, MI