In the Mid Michigan nonmetropolitan area, Market Research Analysts and Marketing Specialists earn an average annual salary of $59,740. This figure is notably below the national average of $86,770, reflecting regional economic factors and a different demand structure compared to larger metropolitan hubs. The localized pay scale is a direct consequence of the specific economic landscape and industry concentration within this part of Michigan.
Executive Summary
- Average Salary: $59,740 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $94,470.
- Outlook: The Mid Michigan nonmetropolitan area supports a workforce of 470 Market Research Analysts and Marketing Specialists. With a Location Quotient of 0.56, the concentration of these roles is below the national average, suggesting a less saturated but potentially less robust job market. The presence of 3.112 jobs per 1,000 workers indicates a steady, albeit modest, demand for these professionals within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Mid Michigan nonmetropolitan area earns-31.2%below the national average.
$28.7
$1,149
$4,978
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this precise region isn't provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Mid Michigan have experienced gradual growth over the past four years, mirroring national trends. This growth is typically driven by inflation, increasing demand for data-driven insights, and the evolving digital marketing landscape, even in nonmetropolitan settings.
Market Research Analysts and Marketing Specialists Salary Distribution in Mid Michigan nonmetropolitan area
Career progression for Market Research Analysts and Marketing Specialists in Mid Michigan, as elsewhere, is typically marked by salary increases tied to experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with specialized skills and a proven track record can command significantly higher salaries. The percentile gaps in salary distribution underscore the substantial earning potential available as one advances through junior, mid-level, and senior roles.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $32,950 | $15.8 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $44,805 | $21.5 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $52,500 | $25.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $74,675 | $35.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $94,470 | $45.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$59,740
Gross Pay
Real Wage (Purchasing Power)
$59,740
Adjusted for COL (100)
The nominal average annual salary of $59,740 in the Mid Michigan nonmetropolitan area aligns precisely with the national average Cost of Living Index of 100. This means that, on average, the purchasing power of a salary in this region is equivalent to the national average. Therefore, the $59,740 salary offers a standard of living comparable to the national benchmark, without the added expense often associated with higher Cost of Living areas.
Job Market Context
470
Total Jobs
3.112
Per 1K Jobs
0.56
Location Quotient
Mid Michigan nonmetropolitan area has 0.56x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.56 for Market Research Analysts and Marketing Specialists in the Mid Michigan nonmetropolitan area indicates that this profession is less concentrated here than the national average. This suggests that while there is a presence of these roles, the market is not saturated, potentially offering opportunities for skilled professionals. However, it also implies that the demand might be more specialized or limited compared to areas with a higher concentration.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Midland, MI Market Research Analysts and Marketing Specialists Salary | $76,320↑ 28% | 26 mi |
| Saginaw, MI Market Research Analysts and Marketing Specialists Salary | $59,240↓ 1% | 30 mi |
| Bay City, MI Market Research Analysts and Marketing Specialists Salary | $61,660↑ 3% | 37 mi |
| Lansing-East Lansing, MI Market Research Analysts and Marketing Specialists Salary | $68,690↑ 15% | 42 mi |
| Flint, MI Market Research Analysts and Marketing Specialists Salary | $61,650↑ 3% | 47 mi |
Comparing salaries near Mid Michigan nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Mid Michigan nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Mid Michigan nonmetropolitan area is $59,740. This typically ranges from $32,950 for entry-level positions to $94,470 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Mid Michigan nonmetropolitan area is 31.2% lower than the national median of $86,770.
Is Mid Michigan nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.The average salary of $59,740 is significantly lower than the national average of $86,770. While the cost of living is average, the lower nominal pay indicates less lucrative opportunities in this specific region.
Is Mid Michigan nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Mid Michigan nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Mid Michigan nonmetropolitan area?
Some top paying nearby cities include Midland, MI ($76,320) and Saginaw, MI.
How does the Mid Michigan salary compare to the national average?
The average salary of $59,740 in Mid Michigan is considerably lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the Cost of Living in Mid Michigan compared to the national average?
The Cost of Living Index in the Mid Michigan nonmetropolitan area is 100, which is exactly the national average, meaning it is neither more nor less expensive to live there than the typical US location.
Is there high demand for Market Research Analysts and Marketing Specialists in Mid Michigan?
With 3.112 jobs per 1,000 workers and a Location Quotient of 0.56, the demand is present but below the national average concentration, suggesting a moderate rather than high demand.
How many Market Research Analysts and Marketing Specialists work in Mid Michigan?
The total local workforce for Market Research Analysts and Marketing Specialists in the Mid Michigan nonmetropolitan area consists of 470 individuals.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 470 employees in the Mid Michigan nonmetropolitan area area with a job density of 3.112 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Mid Michigan nonmetropolitan area