Average Market Research Analysts and Marketing Specialists Salary in Midland, MI
In Midland, MI, Market Research Analysts and Marketing Specialists earn an average annual salary of $76,320. This figure is notably below the national average of $86,770, suggesting that local market dynamics and industry concentrations play a significant role in compensation within this region. Factors such as the specific economic drivers of Midland and the demand for these specialized roles contribute to this localized pay scale.
Executive Summary
- Average Salary: $76,320 per year.
- Growth Trend: Salaries have shifted 12.7% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $101,270.
- Outlook: The local job market for Market Research Analysts and Marketing Specialists in Midland, MI, shows a stable presence with a total workforce of 220 individuals in this field. While the absolute number is modest, the Location Quotient of 1.06 indicates a slightly higher concentration of these roles compared to the national average. This suggests a steady, if not rapidly expanding, demand for these professionals within the Midland area, reflecting a healthy job market for those in the profession.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Midland, MI earns-12.0%below the national average.
$36.7
$1,468
$6,360
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Midland, MI is not provided, it is generally observed that salaries for Market Research Analysts and Marketing Specialists nationwide have experienced consistent growth over the past four years. This upward trend is typically driven by increasing data complexity, the growing importance of digital marketing strategies, and a greater reliance on market insights for business success. It is reasonable to assume that Midland's compensation for these roles has also seen a commensurate, albeit potentially more localized, increase.
Market Research Analysts and Marketing Specialists Salary Distribution in Midland, MI
Career progression for Market Research Analysts and Marketing Specialists in Midland, MI, is typically reflected in salary increases tied to experience. Entry-level positions might start at a lower percentile, while seasoned professionals with extensive experience and specialized skills can command salaries significantly above the average. The gap between the 25th percentile (entry-level) and the 75th or 90th percentile (senior/expert) clearly signifies the financial rewards of career advancement and skill development in this field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $42,000 | $20.2 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $57,240 | $27.5 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $77,740 | $37.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $95,400 | $45.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $101,270 | $48.7 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$76,320
Gross Pay
Real Wage (Purchasing Power)
$76,320
Adjusted for COL (100)
The nominal average salary of $76,320 in Midland, MI, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of the average salary in Midland is equivalent to the national average. Therefore, relocating to Midland for this role offers a cost of living that is neither a significant advantage nor a disadvantage compared to the rest of the country, making salary considerations purely based on nominal earnings.
Job Market Context
220
Total Jobs
5.918
Per 1K Jobs
1.06
Location Quotient
With a location quotient of 1.06, Midland, MI has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.
With a Location Quotient of 1.06, Midland, MI, exhibits a slightly higher concentration of Market Research Analysts and Marketing Specialists than the national average. This indicates that the job market in Midland is marginally more specialized or focused on these roles compared to the broader U.S. landscape. While not a dramatic overrepresentation, it suggests a competitive environment where employers may have a slightly deeper pool of local talent, but also potentially more targeted opportunities for professionals in this sector.
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Midland, MI?
The median annual salary for a Market Research Analysts and Marketing Specialists in Midland, MI is $76,320. This typically ranges from $42,000 for entry-level positions to $101,270 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Midland, MI is 12.0% lower than the national median of $86,770.
Is Midland, MI a lucrative place for Market Research Analysts and Marketing Specialists?
Moderately lucrative, with earning potential aligning with national cost of living.The average salary of $76,320 is below the national average, but the cost of living is also at the national average, resulting in equivalent purchasing power. The slightly higher concentration of these roles suggests stable opportunities.
Is Midland, MI a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Midland, MI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Midland, MI?
Some top paying nearby cities include Bay City, MI ($61,660) and Saginaw, MI.
How does the Midland, MI salary compare to the national average?
The average annual salary for Market Research Analysts and Marketing Specialists in Midland, MI, is $76,320, which is approximately $10,450 less than the national average of $86,770.
What is the significance of the Location Quotient in Midland, MI?
A Location Quotient of 1.06 indicates that Market Research Analysts and Marketing Specialists are slightly more concentrated in Midland, MI, than the national average, suggesting a specialized local market.
How does the cost of living affect the Midland, MI salary?
With a Cost of Living Index of 100 (the national average), the $76,320 salary in Midland, MI, offers purchasing power equivalent to the national average, meaning it is neither significantly higher nor lower in real terms.
What is the total workforce size for this role in Midland, MI?
There are approximately 220 Market Research Analysts and Marketing Specialists employed in Midland, MI.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 220 employees in the Midland, MI area with a job density of 5.918 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Midland, MI