Average Market Research Analysts and Marketing Specialists Salary in Saginaw, MI
In Saginaw, MI, Market Research Analysts and Marketing Specialists earn an average annual salary of $59,240. This figure is notably lower than the national average of $86,770, reflecting regional economic factors and a different competitive landscape. The specific demand and cost structure within Saginaw directly influence this localized compensation.
Executive Summary
- Average Salary: $59,240 per year.
- Growth Trend: Salaries have shifted 1.1% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $94,260.
- Outlook: With a local workforce of 330 professionals in this field, Saginaw presents a modest but stable job market for Market Research Analysts and Marketing Specialists. The Location Quotient of 0.73 indicates a slightly lower concentration compared to the national average, suggesting that while the profession is present, it's not a dominant sector. The rate of 4.093 jobs per 1,000 workers signifies consistent, albeit not explosive, demand within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Saginaw, MI earns-31.7%below the national average.
$28.5
$1,139
$4,937
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists in Saginaw, like in most markets, have experienced a gradual upward trend over the past four years. This growth is typically driven by inflation, increasing demand for data-driven insights, and the evolving complexity of marketing strategies, leading to modest but consistent salary increases.
Market Research Analysts and Marketing Specialists Salary Distribution in Saginaw, MI
Career progression for Market Research Analysts and Marketing Specialists in Saginaw typically involves a significant salary increase from entry-level to senior positions. While exact figures vary, experienced professionals can expect their earnings to climb substantially beyond the average. The percentile gaps between junior and senior roles highlight the value placed on accumulated expertise, strategic insight, and proven track records in driving market success.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $35,080 | $16.9 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $44,430 | $21.4 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $53,470 | $25.7 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $74,050 | $35.6 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $94,260 | $45.3 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$59,240
Gross Pay
Real Wage (Purchasing Power)
$59,240
Adjusted for COL (100)
The nominal average salary of $59,240 in Saginaw, MI, aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of a Market Research Analyst or Marketing Specialist in Saginaw is equivalent to that of their national counterpart, assuming the national average salary is also at the national average cost of living. Therefore, the salary offers a comparable standard of living to the national average.
Job Market Context
330
Total Jobs
4.093
Per 1K Jobs
0.73
Location Quotient
Saginaw, MI has 0.73x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.73 for Market Research Analysts and Marketing Specialists in Saginaw suggests that this profession is slightly less concentrated than the national average. This indicates a potentially less saturated job market, which could offer opportunities for skilled professionals, but also implies that the overall demand might be more niche compared to larger metropolitan areas with higher LQs.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Saginaw, MI
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Saginaw, MI?
The median annual salary for a Market Research Analysts and Marketing Specialists in Saginaw, MI is $59,240. This typically ranges from $35,080 for entry-level positions to $94,260 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Saginaw, MI is 31.7% lower than the national median of $86,770.
Is Saginaw, MI a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.The average salary of $59,240 is significantly below the national average of $86,770, although the cost of living is on par with the national average.
Is Saginaw, MI a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Saginaw, MI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Saginaw, MI?
Some top paying nearby cities include Bay City, MI ($61,660) and Midland, MI.
How does the Saginaw salary compare to the national average?
Market Research Analysts and Marketing Specialists in Saginaw earn an average of $59,240 annually, which is considerably less than the national average of $86,770.
What is the Cost of Living in Saginaw, MI?
Saginaw, MI has a Cost of Living Index of 100, which is exactly the national average. This means the general cost of goods and services is comparable to the rest of the United States.
How many Market Research Analysts and Marketing Specialists work in Saginaw, MI?
There are approximately 330 Market Research Analysts and Marketing Specialists employed in Saginaw, MI, representing about 4.093 jobs per 1,000 workers in the local economy.
Is the job market for Market Research Analysts and Marketing Specialists strong in Saginaw?
The market is stable with a moderate number of professionals. The Location Quotient of 0.73 suggests it's less concentrated than the national average, indicating steady but not overwhelming demand.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 330 employees in the Saginaw, MI area with a job density of 4.093 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Saginaw, MI