Market Research Analysts and Marketing Specialists in the Upper Peninsula of Michigan nonmetropolitan area earn an average annual salary of $58,670. This figure is notably lower than the national average of $86,770, reflecting the distinct economic landscape and potentially lower demand for these specialized roles in a nonmetropolitan setting. The localized pay scale is a direct consequence of regional economic factors and the specific industry concentration within this area.
Executive Summary
- Average Salary: $58,670 per year.
- Growth Trend: Salaries have shifted 29.1% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $88,140.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in the Upper Peninsula of Michigan nonmetropolitan area appears modest, with a total local workforce of 330 individuals in this field. The Location Quotient of 0.53 indicates a lower concentration of these professionals compared to the national average, suggesting that while the roles exist, they are not a dominant sector within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Upper Peninsula of Michigan nonmetropolitan area earns-32.4%below the national average.
$28.2
$1,128
$4,889
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan area is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have experienced gradual growth over the past four years, mirroring broader economic trends. This growth is typically driven by inflation, increasing demand for data-driven insights, and the evolving digital marketing landscape, even in less urbanized regions.
Market Research Analysts and Marketing Specialists Salary Distribution in Upper Peninsula of Michigan nonmetropolitan area
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while senior roles, requiring extensive analytical skills and strategic oversight, can command substantially higher compensation. The percentile gaps in salary distribution clearly signify the career trajectory and the value placed on seasoned professionals in this field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $33,280 | $16 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $44,003 | $21.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $49,910 | $24 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $73,338 | $35.3 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $88,140 | $42.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$58,670
Gross Pay
Real Wage (Purchasing Power)
$58,670
Adjusted for COL (100)
The nominal average annual salary of $58,670 in the Upper Peninsula of Michigan nonmetropolitan area aligns precisely with the national average Cost of Living Index of 100. This means that while the salary is lower than the national average, the purchasing power of that income is equivalent to the national average, as the cost of goods and services is not inflated compared to the rest of the country.
Job Market Context
330
Total Jobs
2.971
Per 1K Jobs
0.53
Location Quotient
Upper Peninsula of Michigan nonmetropolitan area has 0.53x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.53, the market for Market Research Analysts and Marketing Specialists in the Upper Peninsula of Michigan nonmetropolitan area is less concentrated than the national average. This suggests that job opportunities may be more specialized or less abundant compared to metropolitan areas, and professionals in this field might face less direct competition but potentially fewer diverse career paths within the immediate vicinity.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Midland, MI Market Research Analysts and Marketing Specialists Salary | $76,320↑ 30% | 26 mi |
| Saginaw, MI Market Research Analysts and Marketing Specialists Salary | $59,240↑ 1% | 30 mi |
| Bay City, MI Market Research Analysts and Marketing Specialists Salary | $61,660↑ 5% | 37 mi |
| Lansing-East Lansing, MI Market Research Analysts and Marketing Specialists Salary | $68,690↑ 17% | 42 mi |
| Flint, MI Market Research Analysts and Marketing Specialists Salary | $61,650↑ 5% | 47 mi |
Comparing salaries near Upper Peninsula of Michigan nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Upper Peninsula of Michigan nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Upper Peninsula of Michigan nonmetropolitan area is $58,670. This typically ranges from $33,280 for entry-level positions to $88,140 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Upper Peninsula of Michigan nonmetropolitan area is 32.4% lower than the national median of $86,770.
Is Upper Peninsula of Michigan nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not considered lucrative compared to national standards.The average salary of $58,670 is significantly below the national average, although the cost of living is on par with the national average.
Is Upper Peninsula of Michigan nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Upper Peninsula of Michigan nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Upper Peninsula of Michigan nonmetropolitan area?
Some top paying nearby cities include Midland, MI ($76,320) and Saginaw, MI.
How does the Upper Peninsula's salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in the Upper Peninsula of Michigan nonmetropolitan area is $58,670, which is considerably lower than the national average of $86,770.
What is the Cost of Living in the Upper Peninsula of Michigan nonmetropolitan area?
The Cost of Living Index in this area is 100, which is exactly the national average, meaning the cost of goods and services is neither higher nor lower than the typical U.S. location.
How concentrated are Market Research Analyst jobs in this region?
The concentration of these jobs, indicated by a Location Quotient of 0.53, is less than half the national average, suggesting a lower prevalence of these roles.
What does the total local workforce number imply?
A total local workforce of 330 for Market Research Analysts and Marketing Specialists indicates a relatively small pool of professionals in this specific field within the region.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 330 employees in the Upper Peninsula of Michigan nonmetropolitan area area with a job density of 2.971 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Upper Peninsula of Michigan nonmetropolitan area