Average Market Research Analysts and Marketing Specialists Salary in Niles, MI
Market Research Analysts and Marketing Specialists in Niles, MI, earn an average annual salary of $83,790. This figure is slightly below the national average of $86,770, suggesting a localized compensation structure influenced by regional economic factors and industry demand within the state. While not reaching the national benchmark, the salary reflects the specific value placed on these roles within the Niles economic landscape.
Executive Summary
- Average Salary: $83,790 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $163,580.
- Outlook: With a total local workforce of 360 individuals in this profession, Niles, MI, demonstrates a stable, albeit not expansive, job market for Market Research Analysts and Marketing Specialists. The Location Quotient of 1.09 indicates a slightly higher concentration of these roles compared to the national average, suggesting a consistent, if moderate, demand for their expertise within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Niles, MI earns-3.4%below the national average.
$40.3
$1,611
$6,983
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Niles is not provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced gradual growth over the past four years, mirroring national trends. Economic recovery, increased reliance on data-driven marketing strategies, and inflation typically contribute to upward salary adjustments in most professional fields.
Market Research Analysts and Marketing Specialists Salary Distribution in Niles, MI
Career progression for Market Research Analysts and Marketing Specialists in Niles, MI, is typically marked by increasing compensation. Entry-level positions might start closer to the lower percentiles, while seasoned professionals with extensive experience and specialized skills can command salaries well into the upper percentiles, significantly exceeding the average. These percentile gaps highlight the substantial earning potential tied to career advancement and expertise development.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $36,660 | $17.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $62,843 | $30.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $72,360 | $34.8 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $104,738 | $50.4 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $163,580 | $78.6 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$83,790
Gross Pay
Real Wage (Purchasing Power)
$83,790
Adjusted for COL (100)
The nominal average salary of $83,790 in Niles, MI, aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of the salary in Niles is equivalent to the national average, offering a stable financial environment for residents without the added pressure of high living expenses or the benefit of significant savings due to lower costs.
Job Market Context
360
Total Jobs
6.112
Per 1K Jobs
1.09
Location Quotient
With a location quotient of 1.09, Niles, MI has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.
A Location Quotient of 1.09 signifies that Market Research Analysts and Marketing Specialists are slightly more concentrated in Niles, MI, than the national average. This suggests a healthy, competitive market where the demand for these skills is present and potentially growing, offering professionals a good balance of job availability and career opportunities within the region.
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Niles, MI?
The median annual salary for a Market Research Analysts and Marketing Specialists in Niles, MI is $83,790. This typically ranges from $36,660 for entry-level positions to $163,580 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Niles, MI is 3.4% lower than the national median of $86,770.
Is Niles, MI a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, it offers a competitive salary with average cost of living.The average salary of $83,790 is strong, especially when balanced against a Cost of Living Index of 100, indicating good purchasing power.
Is Niles, MI a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Niles, MI is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Niles, MI?
Some top paying nearby cities include South Bend-Mishawaka, IN-MI ($69,230) and Elkhart-Goshen, IN.
How does the Niles, MI salary compare to the national average?
The average salary in Niles, MI, is $83,790, which is slightly lower than the national average of $86,770.
What is the concentration of Market Research Analysts and Marketing Specialists in Niles, MI?
The Location Quotient is 1.09, indicating a slightly higher concentration of these professionals in Niles compared to the national average.
What is the cost of living in Niles, MI?
The Cost of Living Index in Niles, MI, is 100, which is exactly the national average.
How many Market Research Analysts and Marketing Specialists are there in Niles, MI?
There are approximately 360 Market Research Analysts and Marketing Specialists employed in Niles, MI.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 360 employees in the Niles, MI area with a job density of 6.112 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Niles, MI