Average Market Research Analysts and Marketing Specialists Salary in Evansville, IN
In Evansville, IN, Market Research Analysts and Marketing Specialists earn an average annual salary of $67,180. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a different industry focus contribute to this compensation difference. While the nominal salary is lower, understanding the local economic context is crucial for a complete picture.
Executive Summary
- Average Salary: $67,180 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $103,990.
- Outlook: With a local workforce of approximately 600 professionals in this field, Evansville presents a moderate concentration of Market Research Analysts and Marketing Specialists, as indicated by a Location Quotient of 0.79. This suggests the demand is slightly below the national average, but the absolute number of jobs per 1,000 workers (4.418) points to a stable, albeit not rapidly expanding, job market within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Evansville, IN earns-22.6%below the national average.
$32.3
$1,292
$5,598
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Evansville is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in the region have seen gradual growth over the past four years, mirroring national trends. Economic recovery and evolving marketing strategies likely contribute to a steady, albeit potentially modest, increase in compensation for these roles.
Market Research Analysts and Marketing Specialists Salary Distribution in Evansville, IN
Salary progression for Market Research Analysts and Marketing Specialists in Evansville typically scales with experience. Entry-level positions might start closer to the lower percentiles, while seasoned professionals with specialized skills and a proven track record can command salaries in the higher percentiles. The widening gap between entry-level and senior roles signifies clear career advancement opportunities and increased earning potential within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $38,940 | $18.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $50,385 | $24.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $61,030 | $29.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $83,975 | $40.4 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $103,990 | $50 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$67,180
Gross Pay
Real Wage (Purchasing Power)
$67,180
Adjusted for COL (100)
The average annual salary of $67,180 in Evansville aligns perfectly with the national average Cost of Living Index of 100. This means that while the nominal salary is lower than the national average, the purchasing power of that salary locally is equivalent to the national average. Therefore, the $67,180 earned locally effectively stretches as far as the national average salary would elsewhere.
Job Market Context
600
Total Jobs
4.418
Per 1K Jobs
0.79
Location Quotient
Evansville, IN has 0.79x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.79 indicates that Market Research Analysts and Marketing Specialists are slightly less concentrated in Evansville compared to the national average. This suggests that while the profession is present and has a dedicated workforce, it is not a primary hub for this specific career path, potentially leading to a more competitive job market for specialized roles or fewer opportunities overall compared to larger metropolitan areas.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Owensboro, KY Market Research Analysts and Marketing Specialists Salary | $64,470↓ 4% | 28 mi |
| Paducah, KY-IL Market Research Analysts and Marketing Specialists Salary | $60,230↓ 10% | 88 mi |
| Bowling Green, KY Market Research Analysts and Marketing Specialists Salary | $58,690↓ 13% | 92 mi |
| Elizabethtown, KY Market Research Analysts and Marketing Specialists Salary | $60,670↓ 10% | 93 mi |
| Bloomington, IN Market Research Analysts and Marketing Specialists Salary | $69,460↑ 3% | 98 mi |
Comparing salaries near Evansville, IN
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Evansville, IN?
The median annual salary for a Market Research Analysts and Marketing Specialists in Evansville, IN is $67,180. This typically ranges from $38,940 for entry-level positions to $103,990 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Evansville, IN is 22.6% lower than the national median of $86,770.
Is Evansville, IN a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.While the cost of living is average, the average salary of $67,180 is significantly lower than the national average of $86,770, indicating less lucrative compensation in this specific market.
Is Evansville, IN a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Evansville, IN is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Evansville, IN?
Some top paying nearby cities include Owensboro, KY ($64,470) and Paducah, KY-IL.
How does Evansville's job market for Market Research Analysts compare to the national average?
The job market in Evansville for these roles is slightly less concentrated than the national average, with a Location Quotient of 0.79, suggesting fewer opportunities relative to the national landscape.
What is the purchasing power of a $67,180 salary in Evansville?
With a Cost of Living Index of 100, the purchasing power of $67,180 in Evansville is equivalent to the national average, meaning your money goes just as far as it would nationally.
How many Market Research Analysts and Marketing Specialists are there in Evansville?
There are approximately 600 Market Research Analysts and Marketing Specialists employed in Evansville, making up about 4.418 jobs per 1,000 workers in the local economy.
Can I expect salary increases with more experience in Evansville?
Yes, experience is a significant factor in salary growth for Market Research Analysts and Marketing Specialists in Evansville, with senior roles commanding higher compensation than entry-level positions.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 600 employees in the Evansville, IN area with a job density of 4.418 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Evansville, IN