Average Market Research Analysts and Marketing Specialists Salary in Gainesville, GA
Market Research Analysts and Marketing Specialists in Gainesville, GA, earn an average annual salary of $66,840. This figure is notably below the national average of $86,770, reflecting regional economic factors and a less concentrated demand for these specialized roles within the local job market. The specific economic landscape and industry concentration in Gainesville directly influence this compensation.
Executive Summary
- Average Salary: $66,840 per year.
- Growth Trend: Salaries have shifted 15.8% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $115,750.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Gainesville, GA, appears stable but not exceptionally robust. With a total local workforce of 320 individuals in this profession and a Location Quotient of 0.55, the concentration of these roles is below the national average. This suggests a moderate demand, indicating that while opportunities exist, the market is not saturated with these specialized positions.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Gainesville, GA earns-23.0%below the national average.
$32.1
$1,285
$5,570
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Gainesville is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have experienced a steady upward trend over the past four years, mirroring national economic growth and increasing demand for data-driven marketing strategies. This growth is typically driven by inflation, increased specialization, and the evolving digital landscape.
Market Research Analysts and Marketing Specialists Salary Distribution in Gainesville, GA
Salary progression for Market Research Analysts and Marketing Specialists in Gainesville, GA, is significantly influenced by experience. Entry-level positions typically start at the lower end of the pay scale, while senior roles with extensive experience and proven track records command higher salaries. The percentile gaps between junior and senior roles signify clear career progression pathways and the increasing value placed on expertise within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $29,860 | $14.4 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $50,130 | $24.1 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $57,650 | $27.7 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $83,550 | $40.2 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $115,750 | $55.6 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$66,840
Gross Pay
Real Wage (Purchasing Power)
$66,840
Adjusted for COL (100)
The nominal average annual salary of $66,840 in Gainesville, GA, aligns perfectly with the national average cost of living, indicated by an index of 100. This means that while the salary is lower than the national average, the purchasing power of that income is equivalent to the national standard, making relocation financially neutral from a cost-of-living perspective.
Job Market Context
320
Total Jobs
3.097
Per 1K Jobs
0.55
Location Quotient
Gainesville, GA has 0.55x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.55, the market for Market Research Analysts and Marketing Specialists in Gainesville, GA, is less concentrated than the national average. This suggests that while the profession is present, it is not a primary industry hub. Consequently, job seekers might find fewer specialized opportunities compared to larger metropolitan areas, but potentially less competition for available roles.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Athens-Clarke County, GA Market Research Analysts and Marketing Specialists Salary | $67,710↑ 1% | 35 mi |
| Atlanta-Sandy Springs-Roswell, GA Market Research Analysts and Marketing Specialists Salary | $88,290↑ 32% | 49 mi |
| Dalton, GA Market Research Analysts and Marketing Specialists Salary | $75,850↑ 13% | 73 mi |
| Rome, GA Market Research Analysts and Marketing Specialists Salary | $67,330↑ 1% | 77 mi |
| Cleveland, TN Market Research Analysts and Marketing Specialists Salary | $62,040↓ 7% | 85 mi |
Comparing salaries near Gainesville, GA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Gainesville, GA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Gainesville, GA is $66,840. This typically ranges from $29,860 for entry-level positions to $115,750 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Gainesville, GA is 23.0% lower than the national median of $86,770.
Is Gainesville, GA a lucrative place for Market Research Analysts and Marketing Specialists?
No, not particularly lucrative compared to national averages.While the cost of living is average, the average salary of $66,840 is significantly lower than the national average of $86,770, indicating less lucrative compensation in this specific location.
Is Gainesville, GA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Gainesville, GA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Gainesville, GA?
Some top paying nearby cities include Athens-Clarke County, GA ($67,710) and Atlanta-Sandy Springs-Roswell, GA.
How does the job market size in Gainesville compare nationally?
Gainesville has 3.097 Market Research Analysts and Marketing Specialists per 1,000 workers, which is below the national average, indicating a smaller local market share for these roles.
What is the significance of a Location Quotient of 0.55?
A Location Quotient of 0.55 means that Gainesville has about half the concentration of Market Research Analysts and Marketing Specialists compared to the national average, suggesting a less specialized local industry.
How does the cost of living affect the salary in Gainesville?
With a Cost of Living Index of 100, Gainesville matches the national average. Therefore, the lower salary of $66,840 has the same purchasing power as a higher salary in a more expensive city.
Are there many opportunities for Market Research Analysts in Gainesville?
With a total local workforce of 320 in this field, opportunities exist, but the below-average concentration suggests it's not a primary growth area compared to national trends.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 320 employees in the Gainesville, GA area with a job density of 3.097 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Gainesville, GA