In the Atlanta-Sandy Springs-Roswell, GA metropolitan area, Market Research Analysts and Marketing Specialists earn an impressive average annual salary of $88,290. This figure slightly surpasses the national average of $86,770, indicating a favorable compensation landscape for these professionals in the region. The local economic drivers and demand within the Atlanta market contribute to this elevated pay scale.
Executive Summary
- Average Salary: $88,290 per year.
- Growth Trend: Salaries have shifted 23.6% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $149,680.
- Outlook: The Atlanta-Sandy Springs-Roswell, GA market demonstrates a robust demand for Market Research Analysts and Marketing Specialists, evidenced by a total local workforce of 18,020 in this field. The Location Quotient of 1.12 suggests a concentration of these roles that is 12% higher than the national average, signaling a strong and established presence of this profession within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Atlanta-Sandy Springs-Roswell, GA earns+1.8%above the national average.
$42.5
$1,698
$7,358
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in the Atlanta-Sandy Springs-Roswell, GA area have experienced steady growth over the past four years, mirroring national trends. Factors such as increasing data complexity, evolving marketing strategies, and a growing need for consumer insights likely contribute to upward pressure on compensation.
Market Research Analysts and Marketing Specialists Salary Distribution in Atlanta-Sandy Springs-Roswell, GA
Salary progression for Market Research Analysts and Marketing Specialists in Atlanta is significantly influenced by experience. Entry-level positions typically command salaries at the lower end of the spectrum, while seasoned professionals with extensive experience and specialized skills can expect to earn considerably more, often reaching into the upper percentiles. The widening gap between entry-level and senior salaries reflects the value placed on expertise and proven track records in the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $39,900 | $19.2 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $66,218 | $31.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $79,230 | $38.1 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $110,363 | $53.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $149,680 | $72 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$88,290
Gross Pay
Real Wage (Purchasing Power)
$88,290
Adjusted for COL (100)
The nominal average annual salary of $88,290 in Atlanta-Sandy Springs-Roswell, GA aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of an analyst's salary in Atlanta is equivalent to that of someone earning the national average in a location with average living expenses, making it a financially stable environment.
Job Market Context
18,020
Total Jobs
6.274
Per 1K Jobs
1.12
Location Quotient
With a location quotient of 1.12, Atlanta-Sandy Springs-Roswell, GA has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.
With a Location Quotient of 1.12, the Atlanta-Sandy Springs-Roswell, GA area shows a slightly higher concentration of Market Research Analysts and Marketing Specialists compared to the national average. This suggests a healthy and active job market where demand is at least on par with, if not exceeding, the national average, offering good opportunities for both job seekers and employers.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Atlanta-Sandy Springs-Roswell, GA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Atlanta-Sandy Springs-Roswell, GA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Atlanta-Sandy Springs-Roswell, GA is $88,290. This typically ranges from $39,900 for entry-level positions to $149,680 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Atlanta-Sandy Springs-Roswell, GA is 1.8% higher than the national median of $86,770.
Is Atlanta-Sandy Springs-Roswell, GA a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, it is a lucrative place.The average salary of $88,290 is above the national average, and the cost of living is exactly at the national average, allowing for strong purchasing power.
Is Atlanta-Sandy Springs-Roswell, GA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Atlanta-Sandy Springs-Roswell, GA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Atlanta-Sandy Springs-Roswell, GA?
Some top paying nearby cities include Gainesville, GA ($66,840) and Rome, GA.
How does the Atlanta job market compare to the national average for this role?
The Atlanta-Sandy Springs-Roswell, GA market is slightly more concentrated with Market Research Analysts and Marketing Specialists, indicated by a Location Quotient of 1.12, suggesting a robust local demand.
What is the significance of the 1.12 Location Quotient?
A Location Quotient of 1.12 means that Market Research Analysts and Marketing Specialists are 12% more concentrated in the Atlanta-Sandy Springs-Roswell, GA area than the national average, indicating a strong presence of these jobs.
Does the cost of living in Atlanta affect the value of the salary?
No, the cost of living in Atlanta is exactly at the national average (100), meaning the $88,290 salary offers purchasing power equivalent to the national average.
How many Market Research Analysts and Marketing Specialists work in Atlanta?
There are approximately 18,020 Market Research Analysts and Marketing Specialists employed within the Atlanta-Sandy Springs-Roswell, GA metropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 18,020 employees in the Atlanta-Sandy Springs-Roswell, GA area with a job density of 6.274 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Atlanta-Sandy Springs-Roswell, GA