In the South Georgia nonmetropolitan area, Market Research Analysts and Marketing Specialists earn an average annual salary of $67,910. This figure is notably below the national average of $86,770, reflecting the distinct economic landscape and potentially lower demand for these specialized roles in a less urbanized region. The localized pay scale is a direct consequence of the area's specific market dynamics and industry concentration.
Executive Summary
- Average Salary: $67,910 per year.
- Growth Trend: Salaries have shifted 41.5% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $122,510.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in South Georgia's nonmetropolitan area appears to be relatively niche, with a total local workforce of 430 individuals in this field. The Location Quotient of 0.39 indicates a lower concentration of these professionals compared to the national average, suggesting that while opportunities exist, they are not as abundant as in metropolitan hubs. The rate of 2.195 jobs per 1,000 workers further underscores this specialized, less saturated market.
Salary Overview
The average Market Research Analysts and Marketing Specialists in South Georgia nonmetropolitan area earns-21.7%below the national average.
$32.7
$1,306
$5,659
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this precise region is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in South Georgia nonmetropolitan areas have experienced gradual growth over the past four years, mirroring national trends. Economic development and increasing reliance on data-driven marketing strategies likely contribute to a steady, albeit potentially modest, upward trajectory in compensation within this sector.
Market Research Analysts and Marketing Specialists Salary Distribution in South Georgia nonmetropolitan area
Career progression for Market Research Analysts and Marketing Specialists typically correlates with increased earning potential. Entry-level positions often start at the lower end of the salary spectrum, while seasoned professionals with extensive experience and specialized skills can command significantly higher salaries, reaching into the upper percentiles. The widening gap between entry-level and senior-level compensation signifies robust opportunities for career advancement and salary growth within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $32,400 | $15.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $50,933 | $24.5 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $58,830 | $28.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $84,888 | $40.8 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $122,510 | $58.9 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$67,910
Gross Pay
Real Wage (Purchasing Power)
$67,910
Adjusted for COL (100)
The average annual salary of $67,910 in the South Georgia nonmetropolitan area aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of the local salary is equivalent to the national average, offering a stable financial standing for residents. While the nominal salary is lower than the national average for the profession, the equivalent cost of living suggests that the take-home pay is relatively balanced within the local economic context.
Job Market Context
430
Total Jobs
2.195
Per 1K Jobs
0.39
Location Quotient
At 0.39x, South Georgia nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.39, the market for Market Research Analysts and Marketing Specialists in South Georgia's nonmetropolitan area is significantly less concentrated than the national average. This suggests a less competitive environment for job seekers in this specialized field, potentially offering more opportunities for those with the right skills to establish themselves. However, it also implies a smaller overall demand compared to more populous or industrially diverse regions.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near South Georgia nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in South Georgia nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in South Georgia nonmetropolitan area is $67,910. This typically ranges from $32,400 for entry-level positions to $122,510 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in South Georgia nonmetropolitan area is 21.7% lower than the national median of $86,770.
Is South Georgia nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.The average salary of $67,910 is substantially lower than the national average of $86,770, indicating less lucrative compensation. However, the cost of living is also at the national average, making the salary's purchasing power comparable locally.
Is South Georgia nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in South Georgia nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near South Georgia nonmetropolitan area?
Some top paying nearby cities include Macon-Bibb County, GA ($66,680) and Warner Robins, GA.
How does the South Georgia salary compare to the national average?
The average annual salary for Market Research Analysts and Marketing Specialists in South Georgia's nonmetropolitan area is $67,910, which is considerably lower than the national average of $86,770.
What is the Cost of Living in South Georgia nonmetropolitan area?
The Cost of Living Index in the South Georgia nonmetropolitan area is 100, which is exactly the national average. This means that the general cost of goods and services is comparable to the rest of the country.
Is there high demand for Market Research Analysts in South Georgia?
The Location Quotient of 0.39 suggests that the concentration of these professionals is below the national average, indicating a less saturated but potentially lower overall demand compared to metropolitan areas.
How many Market Research Analysts and Marketing Specialists work in South Georgia?
There are approximately 430 individuals employed as Market Research Analysts and Marketing Specialists in the South Georgia nonmetropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 430 employees in the South Georgia nonmetropolitan area area with a job density of 2.195 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in South Georgia nonmetropolitan area