Average Market Research Analysts and Marketing Specialists Salary in Macon-Bibb County, GA
In Macon-Bibb County, GA, Market Research Analysts and Marketing Specialists earn an average annual salary of $66,680. This figure is notably lower than the national average of $86,770, reflecting regional economic factors and the specific demand within the local market. The cost of living in Macon-Bibb County aligns perfectly with the national average, suggesting that while nominal salaries are lower, purchasing power may be more comparable.
Executive Summary
- Average Salary: $66,680 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $113,760.
- Outlook: The local workforce for Market Research Analysts and Marketing Specialists in Macon-Bibb County comprises approximately 350 individuals. With a Location Quotient of 0.65, the concentration of these roles is below the national average, indicating a less saturated market compared to national trends. The presence of 3.644 jobs per 1,000 workers suggests a steady, albeit not exceptionally high, demand for these professionals within the county.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Macon-Bibb County, GA earns-23.2%below the national average.
$32.1
$1,282
$5,557
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Macon-Bibb County is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have experienced moderate growth over the past four years, mirroring broader economic trends and increasing demand for data-driven marketing strategies. This growth is likely influenced by inflation, evolving industry needs, and the overall economic health of the region.
Market Research Analysts and Marketing Specialists Salary Distribution in Macon-Bibb County, GA
Salary progression for Market Research Analysts and Marketing Specialists in Macon-Bibb County, as elsewhere, is typically tied to experience and skill development. Entry-level positions will naturally command lower salaries, while seasoned professionals with proven track records and specialized expertise can expect to earn significantly more. The percentile gaps in salary distribution highlight the clear career trajectory available, rewarding increased responsibility and demonstrated success.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $33,910 | $16.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $50,010 | $24 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $58,990 | $28.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $83,350 | $40.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $113,760 | $54.7 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$66,680
Gross Pay
Real Wage (Purchasing Power)
$66,680
Adjusted for COL (100)
The average annual salary of $66,680 in Macon-Bibb County, GA, is positioned against a Cost of Living Index of 100, which is precisely the national average. This means that the nominal income earned by marketing professionals in this area holds its purchasing power at par with the national standard. Therefore, relocating to Macon-Bibb County for this role offers a lifestyle equivalent to the national average in terms of affordability.
Job Market Context
350
Total Jobs
3.644
Per 1K Jobs
0.65
Location Quotient
Macon-Bibb County, GA has 0.65x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.65 for Market Research Analysts and Marketing Specialists in Macon-Bibb County indicates that these roles are less concentrated than the national average. This suggests that while the job market may not be as robust or abundant as in larger metropolitan areas, there is a stable presence of these professionals. The lower concentration could imply less competition for available positions, potentially offering unique opportunities for skilled individuals.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Macon-Bibb County, GA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Macon-Bibb County, GA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Macon-Bibb County, GA is $66,680. This typically ranges from $33,910 for entry-level positions to $113,760 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Macon-Bibb County, GA is 23.2% lower than the national median of $86,770.
Is Macon-Bibb County, GA a lucrative place for Market Research Analysts and Marketing Specialists?
No, but it offers comparable purchasing power.The average salary of $66,680 is below the national average, but the Cost of Living Index of 100 means your earnings will stretch as far as they would nationally.
Is Macon-Bibb County, GA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Macon-Bibb County, GA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Macon-Bibb County, GA?
Some top paying nearby cities include Warner Robins, GA ($62,680) and South Georgia nonmetropolitan area.
How does Macon-Bibb County's average salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Macon-Bibb County, GA is $66,680, which is lower than the national average of $86,770.
What is the concentration of Market Research Analysts and Marketing Specialists in Macon-Bibb County?
The concentration, measured by the Location Quotient, is 0.65, indicating fewer of these professionals per capita compared to the national average.
Does the cost of living affect the value of the Macon-Bibb County salary?
No, the Cost of Living Index is 100, meaning it is exactly average nationally. Thus, the $66,680 salary has average purchasing power.
How many Market Research Analysts and Marketing Specialists are employed in Macon-Bibb County?
There are approximately 350 Market Research Analysts and Marketing Specialists employed in Macon-Bibb County, GA.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 350 employees in the Macon-Bibb County, GA area with a job density of 3.644 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Macon-Bibb County, GA