Market Research Analysts and Marketing Specialists in the Middle Georgia nonmetropolitan area earn an average annual salary of $75,120. This figure is notably below the national average of $86,770, reflecting regional economic factors and a lower concentration of specialized roles. The specific economic landscape and demand within this nonmetropolitan region directly influence compensation levels for these professionals.
Executive Summary
- Average Salary: $75,120 per year.
- Growth Trend: Salaries have shifted 33.7% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $129,240.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in the Middle Georgia nonmetropolitan area appears to be relatively niche, with a total local workforce of 310 individuals in this field. The Location Quotient of 0.4 indicates a significantly lower concentration of these roles compared to the national average, suggesting a less robust demand or a smaller industry footprint within the region.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Middle Georgia nonmetropolitan area earns-13.4%below the national average.
$36.1
$1,445
$6,260
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this precise nonmetropolitan area is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have experienced modest growth over the past four years, mirroring broader economic trends. This growth is typically driven by increasing reliance on data-driven marketing strategies and the evolving digital landscape, even in less concentrated markets.
Market Research Analysts and Marketing Specialists Salary Distribution in Middle Georgia nonmetropolitan area
Salary progression for Market Research Analysts and Marketing Specialists is strongly tied to experience. Entry-level positions typically command salaries at the lower end of the spectrum, while seasoned professionals with extensive experience and specialized skills can expect significantly higher compensation. The percentile gaps in salary distribution clearly signify career advancement opportunities, with senior roles often earning substantially more than their junior counterparts.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $37,160 | $17.9 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $56,340 | $27.1 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $64,390 | $31 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $93,900 | $45.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $129,240 | $62.1 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$75,120
Gross Pay
Real Wage (Purchasing Power)
$75,120
Adjusted for COL (100)
The nominal average annual salary of $75,120 in the Middle Georgia nonmetropolitan area aligns perfectly with the national average Cost of Living Index of 100. This means that while the salary is lower than the national average, the purchasing power of that salary is equivalent to the national average, as the cost of goods and services is also at the national benchmark.
Job Market Context
310
Total Jobs
2.261
Per 1K Jobs
0.4
Location Quotient
At 0.40x, Middle Georgia nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.4, the market for Market Research Analysts and Marketing Specialists in the Middle Georgia nonmetropolitan area is considerably less concentrated than the national average. This suggests that job opportunities may be fewer and further between, and the competition for available roles could be less intense compared to metropolitan areas with a higher concentration of these specialized professions.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Middle Georgia nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Middle Georgia nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Middle Georgia nonmetropolitan area is $75,120. This typically ranges from $37,160 for entry-level positions to $129,240 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Middle Georgia nonmetropolitan area is 13.4% lower than the national median of $86,770.
Is Middle Georgia nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, not particularly lucrative compared to national averages.While the cost of living is at the national average, the average salary of $75,120 is significantly lower than the national average of $86,770, and the job market is less concentrated.
Is Middle Georgia nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Middle Georgia nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Middle Georgia nonmetropolitan area?
Some top paying nearby cities include Macon-Bibb County, GA ($66,680) and Warner Robins, GA.
How does the salary compare to the national average?
The average salary of $75,120 in Middle Georgia is below the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the Cost of Living in Middle Georgia compared to the nation?
The Cost of Living Index in the Middle Georgia nonmetropolitan area is 100, which is exactly the national average.
How concentrated are Market Research Analyst jobs in this area?
The concentration of these jobs, indicated by a Location Quotient of 0.4, is significantly lower than the national average, suggesting a less developed market for these roles.
What does the total local workforce number suggest?
A total local workforce of 310 indicates a relatively small pool of professionals in this field within the Middle Georgia nonmetropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 310 employees in the Middle Georgia nonmetropolitan area area with a job density of 2.261 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Middle Georgia nonmetropolitan area