Average Market Research Analysts and Marketing Specialists Salary in Athens-Clarke County, GA
In Athens-Clarke County, GA, Market Research Analysts and Marketing Specialists earn an average annual salary of $67,710. This figure is notably below the national average of $86,770, suggesting that local economic factors and industry demand play a significant role in compensation within this specific region.
Executive Summary
- Average Salary: $67,710 per year.
- Growth Trend: Salaries have shifted 13.3% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $124,000.
- Outlook: With a total local workforce of 430 individuals in this profession, Athens-Clarke County presents a moderately sized labor pool. The Location Quotient of 0.8 indicates a slightly lower concentration of these roles compared to the national average, suggesting a stable but not exceptionally high demand for market research and marketing talent within the county.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Athens-Clarke County, GA earns-22.0%below the national average.
$32.6
$1,302
$5,643
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Athens-Clarke County is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have seen consistent growth over the past four years, mirroring national trends. This upward trajectory is typically driven by increasing data complexity, evolving marketing strategies, and a greater reliance on analytical insights across industries.
Market Research Analysts and Marketing Specialists Salary Distribution in Athens-Clarke County, GA
Salary progression for Market Research Analysts and Marketing Specialists in Athens-Clarke County, GA, is strongly tied to experience. Entry-level positions typically start at the lower end of the pay scale, while seasoned professionals with specialized skills and a proven track record can command significantly higher salaries, often reaching the upper percentiles. These percentile gaps clearly signify opportunities for career advancement and increased earning potential.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $36,770 | $17.7 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $50,783 | $24.4 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $64,260 | $30.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $84,638 | $40.7 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $124,000 | $59.6 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$67,710
Gross Pay
Real Wage (Purchasing Power)
$67,710
Adjusted for COL (100)
The average annual salary of $67,710 in Athens-Clarke County aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of the salary is equivalent to the national standard, offering a balanced financial landscape for professionals considering a move to or within the area.
Job Market Context
430
Total Jobs
4.488
Per 1K Jobs
0.8
Location Quotient
Athens-Clarke County, GA has 0.80x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.8 for Market Research Analysts and Marketing Specialists in Athens-Clarke County suggests that this profession is slightly less concentrated here than the national average. This implies that while the market is established, there may be fewer specialized roles or a less saturated job pool compared to national hubs, potentially offering unique opportunities for skilled professionals.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Athens-Clarke County, GA
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Athens-Clarke County, GA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Athens-Clarke County, GA is $67,710. This typically ranges from $36,770 for entry-level positions to $124,000 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Athens-Clarke County, GA is 22.0% lower than the national median of $86,770.
Is Athens-Clarke County, GA a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to national averages.While the average salary of $67,710 is stable with a cost of living at the national average, it falls significantly below the national average salary of $86,770 for this role.
Is Athens-Clarke County, GA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Athens-Clarke County, GA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Athens-Clarke County, GA?
Some top paying nearby cities include Gainesville, GA ($66,840) and Atlanta-Sandy Springs-Roswell, GA.
How does the Athens-Clarke County salary compare to the national average?
The average salary of $67,710 in Athens-Clarke County is approximately 22% lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the concentration of Market Research Analysts and Marketing Specialists in Athens-Clarke County?
The Location Quotient of 0.8 indicates that the concentration of these roles in Athens-Clarke County is slightly below the national average, suggesting a moderate presence in the local job market.
How does the cost of living affect the salary in Athens-Clarke County?
With a Cost of Living Index of 100, the national average, the $67,710 salary in Athens-Clarke County offers purchasing power equivalent to the national standard, making it neither exceptionally high nor low in real terms.
What is the total number of Market Research Analysts and Marketing Specialists in Athens-Clarke County?
There are approximately 430 individuals employed as Market Research Analysts and Marketing Specialists within Athens-Clarke County, GA.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 430 employees in the Athens-Clarke County, GA area with a job density of 4.488 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
Explore Market Research Analysts and Marketing Specialists Salaries by State
Top Jobs in Athens-Clarke County, GA
- All Occupations Salary in Athens-Clarke County, GA
- Educational Instruction and Library Occupations Salary in Athens-Clarke County, GA
- Food Preparation and Serving Related Occupations Salary in Athens-Clarke County, GA
- Office and Administrative Support Occupations Salary in Athens-Clarke County, GA
- Sales and Related Occupations Salary in Athens-Clarke County, GA
- Healthcare Practitioners and Technical Occupations Salary in Athens-Clarke County, GA
- Transportation and Material Moving Occupations Salary in Athens-Clarke County, GA
- Production Occupations Salary in Athens-Clarke County, GA
- Business and Financial Operations Occupations Salary in Athens-Clarke County, GA
- Management Occupations Salary in Athens-Clarke County, GA
- Browse All Jobs in Athens-Clarke County, GA →
Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Athens-Clarke County, GA