In the North Georgia nonmetropolitan area, Market Research Analysts and Marketing Specialists earn an average annual salary of $68,200. This figure falls notably below the national average of $86,770, reflecting regional economic factors and potentially lower demand for specialized roles in less urbanized settings. The compensation structure in this area is influenced by a combination of local market dynamics and the overall economic landscape.
Executive Summary
- Average Salary: $68,200 per year.
- Growth Trend: Salaries have shifted 7.2% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $119,920.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in North Georgia's nonmetropolitan area is characterized by a modest workforce of 470 individuals. With a Location Quotient of 0.46, the concentration of these roles is significantly lower than the national average, suggesting a less robust demand or a smaller industry presence. While the number of jobs per 1,000 workers stands at 2.543, the low concentration indicates that this is not a primary hub for this profession.
Salary Overview
The average Market Research Analysts and Marketing Specialists in North Georgia nonmetropolitan area earns-21.4%below the national average.
$32.8
$1,312
$5,683
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this precise nonmetropolitan region isn't provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in North Georgia have experienced gradual growth over the past four years, mirroring national trends. Economic development and increasing reliance on data-driven marketing strategies likely contribute to a steady, albeit potentially slower, upward trajectory in compensation compared to more metropolitan counterparts.
Market Research Analysts and Marketing Specialists Salary Distribution in North Georgia nonmetropolitan area
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while seasoned professionals with a proven track record and advanced analytical skills can command salaries well above the average. The percentile gaps in salary distribution within this role clearly signify the value placed on expertise and years of dedicated service in the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $30,850 | $14.8 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $51,150 | $24.6 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $62,510 | $30.1 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $85,250 | $41 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $119,920 | $57.7 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$68,200
Gross Pay
Real Wage (Purchasing Power)
$68,200
Adjusted for COL (100)
The nominal average salary of $68,200 in North Georgia's nonmetropolitan area aligns precisely with the national average Cost of Living Index of 100. This means that while the salary is lower than the national average for the profession, the purchasing power of that salary locally is equivalent to the national average. Therefore, individuals relocating to this area can expect their earnings to cover expenses at a comparable rate to the rest of the country, despite the lower nominal wage.
Job Market Context
470
Total Jobs
2.543
Per 1K Jobs
0.46
Location Quotient
At 0.46x, North Georgia nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.46, the market for Market Research Analysts and Marketing Specialists in the North Georgia nonmetropolitan area is considerably less concentrated than the national average. This suggests that the job market is not saturated, but it also indicates a lower overall demand for these specialized roles. Professionals in this region may find fewer opportunities compared to larger urban centers, potentially leading to a more niche or specialized job search.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near North Georgia nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in North Georgia nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in North Georgia nonmetropolitan area is $68,200. This typically ranges from $30,850 for entry-level positions to $119,920 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in North Georgia nonmetropolitan area is 21.4% lower than the national median of $86,770.
Is North Georgia nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, it is not considered a particularly lucrative area.The average salary of $68,200 is significantly lower than the national average, and the job market concentration is less than half the national average.
Is North Georgia nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in North Georgia nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near North Georgia nonmetropolitan area?
Some top paying nearby cities include Macon-Bibb County, GA ($66,680) and Warner Robins, GA.
How does the North Georgia salary compare to the national average?
The average annual salary for Market Research Analysts and Marketing Specialists in North Georgia's nonmetropolitan area is $68,200, which is substantially lower than the national average of $86,770.
What is the job market like for these roles in North Georgia?
The job market is less concentrated than the national average, with a Location Quotient of 0.46, indicating fewer opportunities relative to the national landscape.
Does the Cost of Living affect the perceived value of the salary?
No, the Cost of Living Index in North Georgia is 100, which is the national average. This means the $68,200 salary has the same purchasing power locally as the national average salary does nationally.
How many Market Research Analysts and Marketing Specialists work in this region?
There are approximately 470 Market Research Analysts and Marketing Specialists employed in the North Georgia nonmetropolitan area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 470 employees in the North Georgia nonmetropolitan area area with a job density of 2.543 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in North Georgia nonmetropolitan area