Average Market Research Analysts and Marketing Specialists Salary in Harrisonburg, VA
Market Research Analysts and Marketing Specialists in Harrisonburg, VA, earn an average annual salary of $73,380. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a smaller scale of operations influence compensation in this Virginia city. While the specific reasons for this divergence are multifaceted, they often stem from regional economic factors and the concentration of specific industries within the area.
Executive Summary
- Average Salary: $73,380 per year.
- Growth Trend: Salaries have shifted 51.4% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $111,990.
- Outlook: With a total local workforce of 280 individuals in this specialized field, Harrisonburg presents a modest but stable employment landscape for Market Research Analysts and Marketing Specialists. The Location Quotient of 0.77 indicates a slightly lower concentration of these roles compared to the national average, suggesting that while the profession is present, it is not a dominant industry within the city's overall employment structure. The rate of 4.277 jobs per 1,000 workers further underscores a consistent, albeit not exceptionally high, demand for these analytical and marketing professionals.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Harrisonburg, VA earns-15.4%below the national average.
$35.3
$1,411
$6,115
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Harrisonburg is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced a general upward trend over the past four years, mirroring national patterns. Economic growth, evolving marketing strategies, and increased demand for data-driven insights typically contribute to salary increases in this sector. This growth, however, may have been moderated by local economic conditions and the specific demand within the Harrisonburg market.
Market Research Analysts and Marketing Specialists Salary Distribution in Harrisonburg, VA
The salary spectrum for Market Research Analysts and Marketing Specialists in Harrisonburg, VA, naturally widens with experience. Entry-level positions typically start at the lower end of the pay scale, while senior analysts and specialists with extensive experience and a proven track record can command significantly higher salaries. The percentile gaps between junior and senior roles are indicative of the career progression and increased responsibility associated with advancing in this field, reflecting the value placed on expertise and strategic insight.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $37,310 | $17.9 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $55,035 | $26.5 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $64,810 | $31.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $91,725 | $44.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $111,990 | $53.8 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$73,380
Gross Pay
Real Wage (Purchasing Power)
$73,380
Adjusted for COL (100)
The average annual salary of $73,380 in Harrisonburg, VA, aligns perfectly with the national average cost of living, as indicated by the Cost of Living Index of 100. This means that the purchasing power of a Market Research Analyst's salary in Harrisonburg is equivalent to that of someone earning the national average salary in a location with a national average cost of living. Therefore, while the nominal salary is lower than the national average, the comparable cost of living suggests that the real value of the income is maintained locally.
Job Market Context
280
Total Jobs
4.277
Per 1K Jobs
0.77
Location Quotient
Harrisonburg, VA has 0.77x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.77 for Market Research Analysts and Marketing Specialists in Harrisonburg, VA, signifies that this profession is slightly less concentrated in the city compared to the national average. This suggests that the job market, while present, may not be as saturated as in larger metropolitan areas. For professionals in this field, this could translate to a more accessible job market with potentially fewer direct competitors for open positions, though it also implies that the overall number of opportunities might be more limited.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Harrisonburg, VA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Harrisonburg, VA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Harrisonburg, VA is $73,380. This typically ranges from $37,310 for entry-level positions to $111,990 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Harrisonburg, VA is 15.4% lower than the national median of $86,770.
Is Harrisonburg, VA a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.While the cost of living is on par with the national average, the average salary of $73,380 is significantly lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
Is Harrisonburg, VA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Harrisonburg, VA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Harrisonburg, VA?
Some top paying nearby cities include Staunton-Stuarts Draft, VA ($77,500) and Charlottesville, VA.
How does Harrisonburg's salary for this role compare to the national average?
The average salary in Harrisonburg ($73,380) is approximately 15% lower than the national average ($86,770) for Market Research Analysts and Marketing Specialists.
What is the significance of the Location Quotient (LQ) of 0.77?
An LQ of 0.77 indicates that Market Research Analysts and Marketing Specialists are slightly less prevalent in Harrisonburg compared to the national average. This suggests a moderately competitive job market with fewer specialized roles relative to the overall workforce.
Does the Cost of Living in Harrisonburg affect the salary?
No, the Cost of Living Index in Harrisonburg is 100, which is the national average. This means that the $73,380 salary has the same purchasing power locally as the national average salary would have nationally.
How many Market Research Analysts and Marketing Specialists are there in Harrisonburg?
There are approximately 280 Market Research Analysts and Marketing Specialists employed in Harrisonburg, VA, representing about 4.277 jobs per 1,000 workers in the local economy.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 280 employees in the Harrisonburg, VA area with a job density of 4.277 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Harrisonburg, VA