Market Research Analysts and Marketing Specialists in Southwest Virginia's nonmetropolitan area earn an average annual salary of $72,510. This figure is notably below the national average of $86,770, reflecting regional economic factors and industry concentration. The specific pay scales in this area are influenced by local demand, the cost of doing business, and the availability of specialized talent.
Executive Summary
- Average Salary: $72,510 per year.
- Growth Trend: Salaries have shifted 20.8% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $117,920.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Southwest Virginia's nonmetropolitan area, while not as concentrated as the national average (Location Quotient of 0.41), supports a local workforce of 270 individuals. The presence of 2.277 jobs per 1,000 workers indicates a steady, albeit modest, demand for these professionals within the region's economic landscape.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Southwest Virginia nonmetropolitan area earns-16.4%below the national average.
$34.9
$1,394
$6,043
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan area is not provided, it is reasonable to assume a general trend of salary growth over the past four years, mirroring national patterns. Economic development initiatives and increasing reliance on data-driven marketing strategies likely contribute to a gradual upward trajectory in compensation for skilled professionals in this field.
Market Research Analysts and Marketing Specialists Salary Distribution in Southwest Virginia nonmetropolitan area
Salary progression for Market Research Analysts and Marketing Specialists typically scales with experience. Entry-level positions may start at the lower end of the pay scale, while seasoned professionals with extensive analytical skills and a proven track record can command significantly higher salaries, often reaching into the upper percentiles. The variance in pay across different experience levels highlights clear career progression pathways.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $36,610 | $17.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $54,383 | $26.1 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $63,900 | $30.7 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $90,638 | $43.6 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $117,920 | $56.7 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$72,510
Gross Pay
Real Wage (Purchasing Power)
$72,510
Adjusted for COL (100)
The average annual salary of $72,510 in Southwest Virginia's nonmetropolitan area aligns perfectly with the national average cost of living index of 100. This means that the purchasing power of the local salary is equivalent to the national average, offering a stable financial foundation for residents.
Job Market Context
270
Total Jobs
2.277
Per 1K Jobs
0.41
Location Quotient
At 0.41x, Southwest Virginia nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.41, the market for Market Research Analysts and Marketing Specialists in Southwest Virginia's nonmetropolitan area is less concentrated than the national average. This suggests that while opportunities exist, the job market may be less competitive and potentially offer more specialized roles for those seeking to establish themselves in a less saturated environment.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Charlottesville, VA Market Research Analysts and Marketing Specialists Salary | $92,080↑ 27% | 25 mi |
| Richmond, VA Market Research Analysts and Marketing Specialists Salary | $95,450↑ 32% | 41 mi |
| Staunton-Stuarts Draft, VA Market Research Analysts and Marketing Specialists Salary | $77,500↑ 7% | 56 mi |
| Harrisonburg, VA Market Research Analysts and Marketing Specialists Salary | $73,380↑ 1% | 60 mi |
| Lynchburg, VA Market Research Analysts and Marketing Specialists Salary | $69,010↓ 5% | 61 mi |
Comparing salaries near Southwest Virginia nonmetropolitan area
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Southwest Virginia nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Southwest Virginia nonmetropolitan area is $72,510. This typically ranges from $36,610 for entry-level positions to $117,920 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Southwest Virginia nonmetropolitan area is 16.4% lower than the national median of $86,770.
Is Southwest Virginia nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.The average salary of $72,510 is below the national average of $86,770, although the cost of living is also at the national average.
Is Southwest Virginia nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Southwest Virginia nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Southwest Virginia nonmetropolitan area?
Some top paying nearby cities include Charlottesville, VA ($92,080) and Richmond, VA.
What is the average salary for Market Research Analysts and Marketing Specialists in Southwest Virginia?
The average annual salary for Market Research Analysts and Marketing Specialists in Southwest Virginia's nonmetropolitan area is $72,510.
How does Southwest Virginia's salary compare to the national average?
The average salary in Southwest Virginia ($72,510) is lower than the national average ($86,770) for this profession.
What is the cost of living in Southwest Virginia compared to the national average?
The cost of living in Southwest Virginia's nonmetropolitan area is exactly at the national average, with an index of 100.
How concentrated is the job market for Market Research Analysts and Marketing Specialists in this region?
The job market is less concentrated than the national average, with a Location Quotient of 0.41, indicating a smaller proportion of these roles relative to the overall workforce.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 270 employees in the Southwest Virginia nonmetropolitan area area with a job density of 2.277 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
Explore Market Research Analysts and Marketing Specialists Salaries by State
Top Jobs in Southwest Virginia nonmetropolitan area
- All Occupations Salary in Southwest Virginia nonmetropolitan area
- Office and Administrative Support Occupations Salary in Southwest Virginia nonmetropolitan area
- Transportation and Material Moving Occupations Salary in Southwest Virginia nonmetropolitan area
- Sales and Related Occupations Salary in Southwest Virginia nonmetropolitan area
- Production Occupations Salary in Southwest Virginia nonmetropolitan area
- Food Preparation and Serving Related Occupations Salary in Southwest Virginia nonmetropolitan area
- Educational Instruction and Library Occupations Salary in Southwest Virginia nonmetropolitan area
- Healthcare Practitioners and Technical Occupations Salary in Southwest Virginia nonmetropolitan area
- Healthcare Support Occupations Salary in Southwest Virginia nonmetropolitan area
- Construction and Extraction Occupations Salary in Southwest Virginia nonmetropolitan area
- Browse All Jobs in Southwest Virginia nonmetropolitan area →
Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Southwest Virginia nonmetropolitan area