Average Market Research Analysts and Marketing Specialists Salary in Jackson, MS
In Jackson, MS, Market Research Analysts and Marketing Specialists earn an average annual salary of $60,070. This figure is notably lower than the national average of $86,770, reflecting regional economic factors and a less concentrated demand for these specialized roles within the local workforce. The specific economic landscape of Jackson, MS, directly influences compensation levels for these positions.
Executive Summary
- Average Salary: $60,070 per year.
- Growth Trend: Salaries have shifted 34.8% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $97,760.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Jackson, MS, appears to have a modest presence, with a total local workforce of 640 individuals in this field. The Location Quotient of 0.43 suggests that this profession is less concentrated here compared to the national average, indicating a potentially smaller but stable demand. With 2.388 jobs per 1,000 workers, the market is not saturated, offering opportunities for those with relevant skills.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Jackson, MS earns-30.8%below the national average.
$28.9
$1,155
$5,006
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Jackson, MS, is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced gradual growth over the past four years, mirroring national trends. Economic recovery, increased reliance on data-driven marketing strategies, and inflation typically contribute to upward salary adjustments in most professional fields.
Market Research Analysts and Marketing Specialists Salary Distribution in Jackson, MS
Salary progression for Market Research Analysts and Marketing Specialists typically scales with experience. Entry-level positions might start closer to the lower percentiles, while seasoned professionals with extensive experience and a proven track record can command salaries in the upper percentiles. The widening gap between entry-level and senior roles signifies substantial career growth and increased earning potential within this profession.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $24,530 | $11.8 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $45,053 | $21.7 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $57,170 | $27.5 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $75,088 | $36.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $97,760 | $47 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$60,070
Gross Pay
Real Wage (Purchasing Power)
$60,070
Adjusted for COL (100)
The nominal average salary of $60,070 in Jackson, MS, aligns perfectly with the national average Cost of Living Index of 100. This means that while the salary is lower than the national average, the purchasing power of that salary is equivalent to the national average, making the effective financial standing comparable to the national standard.
Job Market Context
640
Total Jobs
2.388
Per 1K Jobs
0.43
Location Quotient
At 0.43x, Jackson, MS has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.43, the market for Market Research Analysts and Marketing Specialists in Jackson, MS, is less concentrated than the national average. This suggests that the job market is not oversaturated, and while opportunities may be fewer compared to larger metropolitan areas, the demand is steady. Professionals in this field may find less direct competition but should be aware of the overall scale of the local market.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Jackson, MS
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Jackson, MS?
The median annual salary for a Market Research Analysts and Marketing Specialists in Jackson, MS is $60,070. This typically ranges from $24,530 for entry-level positions to $97,760 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Jackson, MS is 30.8% lower than the national median of $86,770.
Is Jackson, MS a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to national averages.While the cost of living is on par with the national average, the average salary of $60,070 is significantly lower than the national average of $86,770, indicating less lucrative compensation in this specific location.
Is Jackson, MS a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Jackson, MS is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Jackson, MS?
Some top paying nearby cities include Upper East Mississippi nonmetropolitan area ($57,590) and Lower East Mississippi nonmetropolitan area.
How does Jackson, MS compare to the national average for this role?
The average salary in Jackson, MS ($60,070) is considerably lower than the national average ($86,770), though the cost of living is the same (100).
What is the concentration of Market Research Analysts and Marketing Specialists in Jackson, MS?
The concentration, measured by the Location Quotient, is 0.43, which is below the national average of 1.0, indicating a less dense presence of these professionals.
How many Market Research Analysts and Marketing Specialists are there in Jackson, MS?
There are approximately 640 individuals employed as Market Research Analysts and Marketing Specialists in the Jackson, MS area.
Does experience impact salary in Jackson, MS for this role?
Yes, like most markets, experience significantly influences salary, with senior roles commanding higher compensation than entry-level positions.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 640 employees in the Jackson, MS area with a job density of 2.388 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Jackson, MS