Average Market Research Analysts and Marketing Specialists Salary in Jacksonville, FL
Market Research Analysts and Marketing Specialists in Jacksonville, FL, earn an average annual salary of $81,520. This figure is slightly below the national average of $86,770, reflecting a localized compensation structure influenced by regional economic factors and industry demand within the Sunshine State. While not reaching the national benchmark, this salary offers a solid financial standing within the Jacksonville metropolitan area.
Executive Summary
- Average Salary: $81,520 per year.
- Growth Trend: Salaries have shifted 34.1% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $131,520.
- Outlook: Jacksonville's market for Market Research Analysts and Marketing Specialists presents a stable, albeit not hyper-concentrated, employment landscape. With a total local workforce of 3,740 individuals in this field and a Location Quotient of 0.89, the demand is present and aligns closely with national averages, indicating a healthy but not exceptionally robust job market. The rate of 4.947 jobs per 1,000 workers suggests consistent opportunities for skilled professionals.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Jacksonville, FL earns-6.1%below the national average.
$39.2
$1,568
$6,793
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Jacksonville is not provided, the broader trend across the United States indicates consistent growth in salaries for Market Research Analysts and Marketing Specialists over the past four years. This upward trajectory is driven by the increasing importance of data-driven marketing strategies and the need for professionals who can interpret consumer behavior and market trends effectively. It is reasonable to assume that Jacksonville's market has mirrored this national trend, with salaries experiencing moderate annual increases.
Market Research Analysts and Marketing Specialists Salary Distribution in Jacksonville, FL
Salary progression for Market Research Analysts and Marketing Specialists in Jacksonville, FL, is significantly influenced by experience and specialization. Entry-level positions typically command salaries at the lower end of the spectrum, while seasoned professionals with advanced analytical skills and a proven track record can expect to earn considerably more, potentially reaching the higher percentiles. The gap between entry-level and senior roles signifies substantial career growth opportunities and the value placed on expertise within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $43,460 | $20.9 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $61,140 | $29.4 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $72,650 | $34.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $101,900 | $49 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $131,520 | $63.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$81,520
Gross Pay
Real Wage (Purchasing Power)
$81,520
Adjusted for COL (100)
The average annual salary of $81,520 in Jacksonville, FL, is well-positioned relative to its Cost of Living Index of 100, which is precisely the national average. This means that the purchasing power of a Jacksonville-based salary for these roles is equivalent to the national standard, allowing professionals to maintain a comparable lifestyle without the financial strain often associated with higher-cost metropolitan areas.
Job Market Context
3,740
Total Jobs
4.947
Per 1K Jobs
0.89
Location Quotient
Jacksonville, FL has 0.89x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.89, Jacksonville's market for Market Research Analysts and Marketing Specialists is slightly less concentrated than the national average. This suggests that while the profession is well-established, the talent pool is not overly saturated, potentially offering a competitive edge for skilled job seekers. The market is neither exceptionally abundant nor scarce, indicating a balanced environment for both employers seeking talent and professionals seeking opportunities.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Brunswick-St. Simons, GA Market Research Analysts and Marketing Specialists Salary | $59,180↓ 27% | 57 mi |
| Gainesville, FL Market Research Analysts and Marketing Specialists Salary | $71,060↓ 13% | 60 mi |
| Ocala, FL Market Research Analysts and Marketing Specialists Salary | $65,370↓ 20% | 85 mi |
Comparing salaries near Jacksonville, FL
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Jacksonville, FL?
The median annual salary for a Market Research Analysts and Marketing Specialists in Jacksonville, FL is $81,520. This typically ranges from $43,460 for entry-level positions to $131,520 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Jacksonville, FL is 6.1% lower than the national median of $86,770.
Is Jacksonville, FL a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, with caveats.Jacksonville offers a competitive salary of $81,520, which aligns perfectly with the national average cost of living, making it financially stable. However, the salary is slightly below the national average for the profession, indicating moderate lucrativeness.
Is Jacksonville, FL a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Jacksonville, FL is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Jacksonville, FL?
Some top paying nearby cities include Brunswick-St. Simons, GA ($59,180) and Gainesville, FL.
How does Jacksonville's salary compare to the national average for this role?
The average annual salary in Jacksonville, FL, is $81,520, which is approximately $5,250 less than the national average of $86,770.
What is the cost of living in Jacksonville, FL, for these professionals?
Jacksonville's Cost of Living Index is 100, meaning it is exactly at the national average. This makes the $81,520 salary comparable in purchasing power to the national average.
How concentrated is the job market for Market Research Analysts and Marketing Specialists in Jacksonville?
The Location Quotient of 0.89 indicates that the concentration of these jobs in Jacksonville is slightly below the national average, suggesting a balanced market.
What does the total local workforce number imply for job seekers?
With 3,740 professionals in this field locally, there is a substantial existing workforce, indicating a mature market with ongoing demand for skilled individuals.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 3,740 employees in the Jacksonville, FL area with a job density of 4.947 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Jacksonville, FL