Average Market Research Analysts and Marketing Specialists Salary in Kennewick-Richland, WA
In Kennewick-Richland, WA, Market Research Analysts and Marketing Specialists earn an average annual salary of $76,750. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a lower demand for these specialized roles influence compensation. The specific economic landscape of the Kennewick-Richland area plays a significant role in shaping these salary expectations.
Executive Summary
- Average Salary: $76,750 per year.
- Growth Trend: Salaries have shifted 44.9% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $122,940.
- Outlook: The Kennewick-Richland area supports a local workforce of 330 Market Research Analysts and Marketing Specialists. While the total number indicates a stable presence, the jobs per 1,000 workers at 2.61, combined with a Location Quotient of 0.47, suggest that this profession is less concentrated here than the national average. This implies a moderate but not exceptionally robust demand for these roles within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Kennewick-Richland, WA earns-11.5%below the national average.
$36.9
$1,476
$6,396
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Kennewick-Richland is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced gradual growth over the past four years, mirroring national trends. Economic recovery and evolving marketing strategies likely contribute to a steady, albeit potentially modest, upward trajectory in compensation for these professionals in the region.
Market Research Analysts and Marketing Specialists Salary Distribution in Kennewick-Richland, WA
Salary progression for Market Research Analysts and Marketing Specialists typically scales with experience. Entry-level positions may start significantly below the average, while seasoned professionals with specialized skills and a proven track record can command salaries well above $76,750. The percentile gaps in salary distribution within Kennewick-Richland signify clear career advancement opportunities for those who invest in developing their expertise.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $42,220 | $20.3 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $57,563 | $27.7 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $69,570 | $33.4 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $95,938 | $46.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $122,940 | $59.1 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$76,750
Gross Pay
Real Wage (Purchasing Power)
$76,750
Adjusted for COL (100)
The nominal average salary of $76,750 in Kennewick-Richland, WA, aligns perfectly with the national average cost of living, indicated by an index of 100. This means that the purchasing power of the local salary is comparable to the national average, offering a stable financial standing for residents without the added financial pressure of a higher cost of living, nor the benefit of a significantly lower one.
Job Market Context
330
Total Jobs
2.61
Per 1K Jobs
0.47
Location Quotient
At 0.47x, Kennewick-Richland, WA has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a Location Quotient of 0.47, the market for Market Research Analysts and Marketing Specialists in Kennewick-Richland, WA, is less concentrated than the national average. This suggests that while opportunities exist, the field is not as saturated as in other regions, potentially indicating a more competitive landscape for job seekers or a niche market with specialized needs. Employers may find it slightly more challenging to source specialized talent locally compared to national hubs.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Walla Walla, WA Market Research Analysts and Marketing Specialists Salary | $62,650↓ 18% | 41 mi |
| Yakima, WA Market Research Analysts and Marketing Specialists Salary | $74,010↓ 4% | 71 mi |
Comparing salaries near Kennewick-Richland, WA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Kennewick-Richland, WA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Kennewick-Richland, WA is $76,750. This typically ranges from $42,220 for entry-level positions to $122,940 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Kennewick-Richland, WA is 11.5% lower than the national median of $86,770.
Is Kennewick-Richland, WA a lucrative place for Market Research Analysts and Marketing Specialists?
No, not particularly lucrative compared to national averages.The average salary of $76,750 is below the national average, and the lower concentration of these roles (LQ of 0.47) suggests a less robust market. However, the cost of living being at the national average means the salary's purchasing power is standard.
Is Kennewick-Richland, WA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Kennewick-Richland, WA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Kennewick-Richland, WA?
Some top paying nearby cities include Walla Walla, WA ($62,650) and Yakima, WA.
How does the cost of living in Kennewick-Richland affect the salary?
The cost of living index is 100, meaning it's average nationally. Therefore, the $76,750 salary offers standard purchasing power, neither significantly enhanced nor diminished by local living expenses.
What is the job outlook for Market Research Analysts in Kennewick-Richland?
The outlook is moderate. With 2.61 jobs per 1,000 workers and a low location quotient, the demand is present but not exceptionally high compared to national concentrations.
Can I expect my salary to increase with experience in Kennewick-Richland?
Yes, experience is a key driver of salary growth. As you gain experience, you can expect to move up the salary percentile scale from entry-level to senior positions.
Is the market for Marketing Specialists saturated in Kennewick-Richland?
The market is less concentrated than the national average (LQ of 0.47), suggesting it is not oversaturated. This could mean fewer opportunities but potentially less competition for specialized roles.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 330 employees in the Kennewick-Richland, WA area with a job density of 2.61 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Kennewick-Richland, WA