Average Market Research Analysts and Marketing Specialists Salary in Yakima, WA
Market Research Analysts and Marketing Specialists in Yakima, WA, earn an average annual salary of $74,010. This figure is notably below the national average of $86,770, reflecting localized economic factors and industry demand specific to the Yakima region. While the nominal salary may seem lower, understanding the local cost of living is crucial for a complete financial picture.
Executive Summary
- Average Salary: $74,010 per year.
- Growth Trend: Salaries have shifted 20.0% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $116,360.
- Outlook: With a total local workforce of 200 individuals in this role, the market in Yakima, WA, presents a modest employment base. The low Location Quotient (LQ) of 0.36 indicates that this profession is less concentrated in Yakima compared to the national average, suggesting a potentially less saturated but also less robust job market for these specialists.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Yakima, WA earns-14.7%below the national average.
$35.6
$1,423
$6,168
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Yakima is not provided, it is generally assumed that salaries for Market Research Analysts and Marketing Specialists have seen incremental growth over the past four years, mirroring national trends. This growth is typically driven by increasing demand for data-driven insights and evolving marketing strategies across various industries.
Market Research Analysts and Marketing Specialists Salary Distribution in Yakima, WA
Career progression for Market Research Analysts and Marketing Specialists in Yakima, WA, is typically marked by salary increases tied to experience. Entry-level positions may start at a lower percentile, while senior roles, commanding greater responsibility and expertise, can reach higher salary percentiles, signifying significant earning potential and career advancement within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $42,380 | $20.4 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $55,508 | $26.7 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $64,300 | $30.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $92,513 | $44.5 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $116,360 | $55.9 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$74,010
Gross Pay
Real Wage (Purchasing Power)
$74,010
Adjusted for COL (100)
The average annual salary of $74,010 in Yakima, WA, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that the purchasing power of the salary in Yakima is equivalent to the national average, offering a stable financial standing relative to the rest of the country.
Job Market Context
200
Total Jobs
2.01
Per 1K Jobs
0.36
Location Quotient
At 0.36x, Yakima, WA has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
A Location Quotient of 0.36 signifies that Market Research Analysts and Marketing Specialists are underrepresented in Yakima, WA, relative to the national landscape. This suggests that while there may be fewer job opportunities compared to national hubs, the competition for available positions might also be less intense, potentially offering unique advantages for skilled professionals.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Yakima, WA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Yakima, WA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Yakima, WA is $74,010. This typically ranges from $42,380 for entry-level positions to $116,360 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Yakima, WA is 14.7% lower than the national median of $86,770.
Is Yakima, WA a lucrative place for Market Research Analysts and Marketing Specialists?
No, not particularly lucrative compared to national averages.The average salary of $74,010 is significantly lower than the national average of $86,770. However, the cost of living is also at the national average, meaning the lower nominal salary has equivalent purchasing power locally.
Is Yakima, WA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Yakima, WA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Yakima, WA?
Some top paying nearby cities include Wenatchee-East Wenatchee, WA ($75,380) and Kennewick-Richland, WA.
How does Yakima's salary compare to the national average?
The average salary for Market Research Analysts and Marketing Specialists in Yakima, WA, is $74,010, which is approximately 14.3% lower than the national average of $86,770.
What is the Cost of Living in Yakima, WA?
Yakima, WA, has a Cost of Living Index of 100, which is exactly the national average. This indicates that the general cost of goods and services is comparable to the rest of the United States.
How concentrated are Market Research Analyst jobs in Yakima?
The concentration of these jobs in Yakima is low, with a Location Quotient of 0.36, meaning the profession is less common there than the national average.
What does a low Location Quotient imply for job seekers?
A low Location Quotient suggests fewer available positions but potentially less competition. Job seekers might find it easier to stand out, but the overall number of opportunities is limited compared to more concentrated markets.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 200 employees in the Yakima, WA area with a job density of 2.01 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Yakima, WA