Market Research Analysts and Marketing Specialists in Eastern Washington's nonmetropolitan areas earn an average annual salary of $81,710. This figure is slightly below the national average of $86,770, a difference often attributable to the unique economic dynamics and industry concentration found outside major urban centers. The specific demand and local economic factors in this region shape the compensation landscape for these vital roles.
Executive Summary
- Average Salary: $81,710 per year.
- Growth Trend: Salaries have shifted 52.3% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $135,570.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Eastern Washington's nonmetropolitan areas, while modest in size with a total local workforce of 240, shows a specialized demand. The location quotient of 0.39 indicates a lower concentration compared to the national average, suggesting that while the absolute number of jobs might not be high, the presence of these roles is consistent within the local economic structure. The 2.186 jobs per 1,000 workers metric further illustrates the steady, albeit not overwhelming, need for these professionals.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Eastern Washington nonmetropolitan area earns-5.8%below the national average.
$39.3
$1,571
$6,809
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this precise nonmetropolitan area is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in Eastern Washington have experienced growth over the past four years, mirroring national trends. Economic shifts, evolving marketing strategies, and increased demand for data-driven insights likely contributed to upward pressure on compensation, even in nonmetropolitan settings.
Market Research Analysts and Marketing Specialists Salary Distribution in Eastern Washington nonmetropolitan area
Salary progression for Market Research Analysts and Marketing Specialists typically scales significantly with experience. Entry-level positions often start at the lower end of the pay scale, while seasoned professionals with extensive experience and specialized skills can command salaries well above the average. The percentile gaps in salary distribution clearly signify career progression, rewarding accumulated expertise and demonstrated success in driving market insights and marketing initiatives.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $43,830 | $21.1 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $61,283 | $29.5 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $68,040 | $32.7 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $102,138 | $49.1 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $135,570 | $65.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$81,710
Gross Pay
Real Wage (Purchasing Power)
$81,710
Adjusted for COL (100)
The nominal average annual salary of $81,710 in Eastern Washington's nonmetropolitan areas aligns precisely with the national average cost of living index of 100. This means that the purchasing power of the salary is comparable to the national average, offering a stable financial standing for residents. While the salary is slightly below the national average for the profession, the equivalent cost of living suggests that the take-home value of this income is relatively stable.
Job Market Context
240
Total Jobs
2.186
Per 1K Jobs
0.39
Location Quotient
At 0.39x, Eastern Washington nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
With a location quotient of 0.39, the market for Market Research Analysts and Marketing Specialists in Eastern Washington's nonmetropolitan areas is less concentrated than the national average. This suggests that while the demand exists, the field is not as saturated as in major metropolitan hubs. Professionals entering this market may find fewer direct competitors but will need to assess the specific industry needs to understand the full scope of opportunities and potential for career advancement.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Eastern Washington nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Eastern Washington nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Eastern Washington nonmetropolitan area is $81,710. This typically ranges from $43,830 for entry-level positions to $135,570 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Eastern Washington nonmetropolitan area is 5.8% lower than the national median of $86,770.
Is Eastern Washington nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.The average salary of $81,710 is below the national average of $86,770, although the cost of living is also at the national average. This indicates a standard but not premium earning potential for the role in this region.
Is Eastern Washington nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Eastern Washington nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Eastern Washington nonmetropolitan area?
Some top paying nearby cities include Seattle-Tacoma-Bellevue, WA ($112,920) and Wenatchee-East Wenatchee, WA.
How does the local workforce size affect job opportunities?
The total local workforce of 240 for this role suggests a smaller, more specialized job market. While this might mean fewer openings, it can also indicate less competition for dedicated professionals.
What does a Location Quotient of 0.39 signify?
A Location Quotient of 0.39 means that Market Research Analysts and Marketing Specialists are less concentrated in Eastern Washington's nonmetropolitan areas compared to the national average. This implies the demand is present but not dominant.
How does the Cost of Living Index impact the salary?
With a Cost of Living Index of 100, the $81,710 salary offers purchasing power equivalent to the national average. This means the salary's real value is maintained despite being slightly lower than the national average for the profession.
Are there many jobs per 1,000 workers for this role in Eastern Washington?
With 2.186 jobs per 1,000 workers, there is a steady presence of Market Research Analyst and Marketing Specialist roles, indicating consistent demand within the local economy.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 240 employees in the Eastern Washington nonmetropolitan area area with a job density of 2.186 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Eastern Washington nonmetropolitan area