In the nonmetropolitan areas of North Northeastern Ohio, Market Research Analysts and Marketing Specialists earn an average annual salary of $68,720. This figure falls notably below the national average of $86,770. The lower compensation in this region is often attributed to a combination of factors, including a smaller market size, potentially less demand for specialized roles, and a lower cost of doing business compared to major metropolitan hubs.
Executive Summary
- Average Salary: $68,720 per year.
- Growth Trend: Salaries have shifted 1.3% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $119,960.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in the North Northeastern Ohio nonmetropolitan area presents a modest picture, with a total local workforce of 750 individuals in this field. The Location Quotient of 0.54 indicates that this profession is less concentrated here than the national average, suggesting a smaller but potentially stable demand within the local economy. With approximately 3 jobs per 1,000 workers, the presence of this workforce signifies a consistent, albeit not booming, need for these analytical and marketing skills.
Salary Overview
The average Market Research Analysts and Marketing Specialists in North Northeastern Ohio nonmetropolitan area (noncontiguous) earns-20.8%below the national average.
$33
$1,322
$5,727
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan region is not provided, it is a general economic trend that salaries for skilled professionals like Market Research Analysts and Marketing Specialists have seen consistent growth over the past four years, driven by the increasing importance of data-driven marketing strategies. This upward trend is likely reflected, to some degree, in the North Northeastern Ohio nonmetropolitan area, even if the pace of growth is moderated by local economic conditions.
Market Research Analysts and Marketing Specialists Salary Distribution in North Northeastern Ohio nonmetropolitan area (noncontiguous)
Salary progression for Market Research Analysts and Marketing Specialists typically scales significantly with experience. Entry-level positions often start at the lower end of the pay scale, while seasoned professionals with extensive experience, advanced analytical skills, and a proven track record can command substantially higher salaries. The percentile gaps in salary data, from the 25th to the 75th percentile and beyond, clearly signify this career progression, with senior roles occupying the upper echelons of the pay spectrum.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $37,010 | $17.8 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $51,540 | $24.8 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $60,950 | $29.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $85,900 | $41.3 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $119,960 | $57.7 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$68,720
Gross Pay
Real Wage (Purchasing Power)
$68,720
Adjusted for COL (100)
The nominal average annual salary of $68,720 in the North Northeastern Ohio nonmetropolitan area aligns perfectly with the national average Cost of Living Index of 100. This means that, on average, the purchasing power of a Market Research Analyst's salary in this region is equivalent to that of someone earning the national average salary in a national average cost of living area. Therefore, the salary, while lower than the national average, offers a comparable standard of living locally.
Job Market Context
750
Total Jobs
2.999
Per 1K Jobs
0.54
Location Quotient
North Northeastern Ohio nonmetropolitan area (noncontiguous) has 0.54x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.54, the market for Market Research Analysts and Marketing Specialists in the North Northeastern Ohio nonmetropolitan area is less concentrated than the national average. This suggests that the job market is not saturated, and professionals in this field may find fewer direct competitors but also potentially fewer job opportunities compared to more densely populated or economically vibrant areas. The lower concentration indicates a specialized niche rather than a widespread demand.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Mansfield, OH Market Research Analysts and Marketing Specialists Salary | $60,270↓ 12% | 29 mi |
| Columbus, OH Market Research Analysts and Marketing Specialists Salary | $79,910↑ 16% | 32 mi |
| Springfield, OH Market Research Analysts and Marketing Specialists Salary | $67,660↓ 2% | 63 mi |
| Sandusky, OH Market Research Analysts and Marketing Specialists Salary | $66,580↓ 3% | 73 mi |
| Lima, OH Market Research Analysts and Marketing Specialists Salary | $67,790↓ 1% | 75 mi |
Comparing salaries near North Northeastern Ohio nonmetropolitan area (noncontiguous)
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in North Northeastern Ohio nonmetropolitan area (noncontiguous)?
The median annual salary for a Market Research Analysts and Marketing Specialists in North Northeastern Ohio nonmetropolitan area (noncontiguous) is $68,720. This typically ranges from $37,010 for entry-level positions to $119,960 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in North Northeastern Ohio nonmetropolitan area (noncontiguous) is 20.8% lower than the national median of $86,770.
Is North Northeastern Ohio nonmetropolitan area (noncontiguous) a lucrative place for Market Research Analysts and Marketing Specialists?
No, not compared to the national average.While the average salary of $68,720 is supported by a cost of living on par with the national average, it significantly trails the national average salary of $86,770 for this profession.
Is North Northeastern Ohio nonmetropolitan area (noncontiguous) a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in North Northeastern Ohio nonmetropolitan area (noncontiguous) is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near North Northeastern Ohio nonmetropolitan area (noncontiguous)?
Some top paying nearby cities include Mansfield, OH ($60,270) and Columbus, OH.
How does the local workforce size affect job prospects?
A local workforce of 750 indicates a moderate presence of these professionals, suggesting a stable but not rapidly expanding job market within the nonmetropolitan area.
What does a Location Quotient of 0.54 mean for job seekers?
A Location Quotient below 1.0 signifies that this profession is less common in the area compared to the national average, implying potentially fewer openings but also less competition.
How does the cost of living impact the salary?
With a Cost of Living Index of 100, the $68,720 salary offers purchasing power equivalent to the national average, making the nominal salary's value stable locally.
Are there many jobs per 1,000 workers for this role in the area?
With approximately 3 jobs per 1,000 workers, the demand is present and consistent, though not exceptionally high, reflecting the specialized nature of the role in a nonmetropolitan setting.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 750 employees in the North Northeastern Ohio nonmetropolitan area (noncontiguous) area with a job density of 2.999 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in North Northeastern Ohio nonmetropolitan area (noncontiguous)