Market Research Analysts and Marketing Specialists in the Portland-Vancouver-Hillsboro, OR-WA area earn an impressive average annual salary of $96,980. This figure significantly surpasses the national average of $86,770, indicating a strong demand and potentially higher value placed on these roles within the local economy. Factors such as the region's robust economic landscape and the concentration of relevant industries likely contribute to this elevated compensation.
Executive Summary
- Average Salary: $96,980 per year.
- Growth Trend: Salaries have shifted 29.4% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $152,480.
- Outlook: The Portland-Vancouver-Hillsboro, OR-WA region boasts a substantial workforce of 9,700 Market Research Analysts and Marketing Specialists. With a Location Quotient of 1.43, this area exhibits a notably higher concentration of these professionals compared to the national average, suggesting a robust and active job market with strong demand for their expertise.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Portland-Vancouver-Hillsboro, OR-WA earns+11.8%above the national average.
$46.6
$1,865
$8,082
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists in the Portland-Vancouver-Hillsboro, OR-WA area have experienced consistent growth over the past four years. This trend is generally observed across many professional fields, driven by inflation, increasing demand for skilled labor, and evolving market dynamics.
Market Research Analysts and Marketing Specialists Salary Distribution in Portland-Vancouver-Hillsboro, OR-WA
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start at a lower percentile, while seasoned professionals with specialized skills and a proven track record can command salaries in the upper percentiles. The widening gap between entry-level and senior salaries underscores the value of experience and expertise in this field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $52,370 | $25.2 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $72,735 | $35 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $87,950 | $42.3 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $121,225 | $58.3 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $152,480 | $73.3 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$96,980
Gross Pay
Real Wage (Purchasing Power)
$96,980
Adjusted for COL (100)
The average annual salary of $96,980 in Portland-Vancouver-Hillsboro, OR-WA aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of the salary is equivalent to the national average, suggesting that while the nominal salary is higher, the cost of living does not inflate or deflate its real value significantly compared to the rest of the country.
Job Market Context
9,700
Total Jobs
7.988
Per 1K Jobs
1.43
Location Quotient
With a location quotient of 1.43, Portland-Vancouver-Hillsboro, OR-WA has a slightly higher-than-average concentration of Market Research Analysts and Marketing Specialists roles compared to the national norm.
A Location Quotient of 1.43 signifies that Market Research Analysts and Marketing Specialists are 43% more concentrated in the Portland-Vancouver-Hillsboro, OR-WA area than the national average. This indicates a strong presence and potentially higher demand for these roles, suggesting a competitive yet abundant job market where opportunities may be more readily available than in other regions.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Salem, OR Market Research Analysts and Marketing Specialists Salary | $76,610↓ 21% | 44 mi |
| Longview-Kelso, WA Market Research Analysts and Marketing Specialists Salary | $73,240↓ 24% | 46 mi |
| Albany, OR Market Research Analysts and Marketing Specialists Salary | $71,030↓ 27% | 65 mi |
| Corvallis, OR Market Research Analysts and Marketing Specialists Salary | $74,690↓ 23% | 72 mi |
| Coast Oregon nonmetropolitan area Market Research Analysts and Marketing Specialists Salary | $67,140↓ 31% | 72 mi |
Comparing salaries near Portland-Vancouver-Hillsboro, OR-WA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Portland-Vancouver-Hillsboro, OR-WA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Portland-Vancouver-Hillsboro, OR-WA is $96,980. This typically ranges from $52,370 for entry-level positions to $152,480 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Portland-Vancouver-Hillsboro, OR-WA is 11.8% higher than the national median of $86,770.
Is Portland-Vancouver-Hillsboro, OR-WA a lucrative place for Market Research Analysts and Marketing Specialists?
Yes, it is a lucrative place.The average salary of $96,980 significantly exceeds the national average, and the cost of living is on par with the national average, indicating strong earning potential.
Is Portland-Vancouver-Hillsboro, OR-WA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Portland-Vancouver-Hillsboro, OR-WA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Portland-Vancouver-Hillsboro, OR-WA?
Some top paying nearby cities include Salem, OR ($76,610) and Longview-Kelso, WA.
How does the Portland-Vancouver-Hillsboro salary compare to the national average?
The average salary of $96,980 in Portland-Vancouver-Hillsboro, OR-WA is notably higher than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the job market like for these professionals in Portland?
The job market is robust, with a higher concentration of these professionals (Location Quotient of 1.43) and a significant local workforce of 9,700, indicating strong demand and opportunity.
Does the cost of living affect the salary in Portland?
The Cost of Living Index is 100, matching the national average. This means the higher nominal salary of $96,980 offers purchasing power equivalent to the national average.
How many Market Research Analysts and Marketing Specialists are there in Portland?
There are approximately 9,700 Market Research Analysts and Marketing Specialists employed in the Portland-Vancouver-Hillsboro, OR-WA area.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 9,700 employees in the Portland-Vancouver-Hillsboro, OR-WA area with a job density of 7.988 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Portland-Vancouver-Hillsboro, OR-WA