Average Market Research Analysts and Marketing Specialists Salary in Salem, OR
Market Research Analysts and Marketing Specialists in Salem, OR, earn an average annual salary of $76,610. This figure is notably below the national average of $86,770, suggesting that local market dynamics and potentially a lower demand influence compensation in this region. The specific economic landscape of Salem, OR, plays a crucial role in shaping the earning potential for these professionals.
Executive Summary
- Average Salary: $76,610 per year.
- Growth Trend: Salaries have shifted 21.8% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $125,660.
- Outlook: With a local workforce of 460 professionals in Market Research and Marketing Specialist roles, Salem, OR, presents a modest employment landscape. The Location Quotient of 0.44 indicates that this field is less concentrated in Salem compared to the national average, suggesting a smaller but potentially stable job market. The presence of 2.454 jobs per 1,000 workers points to a consistent, albeit not booming, demand for these specialized skills within the local economy.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Salem, OR earns-11.7%below the national average.
$36.8
$1,473
$6,384
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Salem, OR, is not provided, it is reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced growth over the past four years, mirroring national trends. Economic recovery, increased reliance on data-driven marketing strategies, and evolving consumer behaviors likely contribute to upward pressure on wages, even in localized markets.
Market Research Analysts and Marketing Specialists Salary Distribution in Salem, OR
Salary progression for Market Research Analysts and Marketing Specialists typically scales significantly with experience. Entry-level positions might start closer to the lower percentiles, while seasoned professionals with a proven track record and advanced analytical skills can command salaries in the upper percentiles. The widening gap between entry-level and senior roles underscores the value of accumulated expertise and specialized knowledge in this field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $42,910 | $20.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $57,458 | $27.6 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $68,340 | $32.9 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $95,763 | $46 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $125,660 | $60.4 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$76,610
Gross Pay
Real Wage (Purchasing Power)
$76,610
Adjusted for COL (100)
The average annual salary of $76,610 in Salem, OR, aligns perfectly with the local Cost of Living Index of 100, which is the national average. This means that while the nominal salary is lower than the national average, the purchasing power of that salary in Salem is equivalent to the national standard, offering a stable financial footing for residents.
Job Market Context
460
Total Jobs
2.454
Per 1K Jobs
0.44
Location Quotient
At 0.44x, Salem, OR has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
A Location Quotient of 0.44 signifies that Market Research Analysts and Marketing Specialists are less prevalent in Salem, OR, than the national average. This suggests that the job market may be less competitive in terms of the sheer number of available professionals, but it also implies that the demand might be more niche or less robust compared to more concentrated metropolitan areas.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Salem, OR
Hiring Market Research Analysts and Marketing Specialistss?
Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Salem, OR?
The median annual salary for a Market Research Analysts and Marketing Specialists in Salem, OR is $76,610. This typically ranges from $42,910 for entry-level positions to $125,660 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Salem, OR is 11.7% lower than the national median of $86,770.
Is Salem, OR a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.While the cost of living is average, the nominal salary of $76,610 is below the national average of $86,770, indicating less lucrative earning potential in Salem, OR.
Is Salem, OR a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Salem, OR is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Salem, OR?
Some top paying nearby cities include Albany, OR ($71,030) and Corvallis, OR.
How does Salem's cost of living compare to the national average?
Salem, OR, has a Cost of Living Index of 100, which is exactly on par with the national average. This means the general cost of goods and services is neither significantly higher nor lower than the typical U.S. city.
What is the concentration of Market Research Analysts and Marketing Specialists in Salem, OR?
The concentration, measured by the Location Quotient, is 0.44, which is less than half the national average. This indicates that these professions are less common in Salem relative to the overall workforce.
How many Market Research Analysts and Marketing Specialists are there in Salem, OR?
There are approximately 460 Market Research Analysts and Marketing Specialists employed in Salem, OR, representing a small but dedicated segment of the local workforce.
What is the job availability like for these roles in Salem, OR?
With 2.454 jobs per 1,000 workers, there is a steady presence of Market Research Analyst and Marketing Specialist positions in Salem, OR, though the lower Location Quotient suggests opportunities may be more specialized or less abundant than in larger markets.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 460 employees in the Salem, OR area with a job density of 2.454 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Salem, OR