Market Research Analysts and Marketing Specialists in Oregon's nonmetropolitan coastal areas earn an average annual salary of $67,140. This figure falls below the national average of $86,770, reflecting the unique economic dynamics and potentially lower demand for specialized roles in less densely populated regions. The compensation is influenced by the specific industry mix and the overall economic output of these coastal communities.
Executive Summary
- Average Salary: $67,140 per year.
- Growth Trend: Salaries have shifted 23.4% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $104,000.
- Outlook: The local workforce for Market Research Analysts and Marketing Specialists comprises approximately 270 individuals. With a Location Quotient of 0.42, this profession is less concentrated in the Coast Oregon nonmetropolitan area compared to the national average, suggesting a smaller but potentially stable niche. The rate of 2.362 jobs per 1,000 workers indicates a modest presence, implying that while opportunities exist, the market is not saturated.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Coast Oregon nonmetropolitan area earns-22.6%below the national average.
$32.3
$1,291
$5,595
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for this nonmetropolitan area is not provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have seen gradual growth over the past four years, mirroring national trends. This growth is typically driven by inflation, increasing demand for data-driven insights, and the evolving complexity of marketing strategies, even in smaller economies.
Market Research Analysts and Marketing Specialists Salary Distribution in Coast Oregon nonmetropolitan area
Salary progression for Market Research Analysts and Marketing Specialists typically follows a clear trajectory based on experience. Entry-level positions might start closer to the lower percentiles, while seasoned professionals with a proven track record and advanced analytical skills can command salaries significantly higher, reaching into the upper percentiles. These percentile gaps are crucial indicators of career advancement and the increasing value placed on expertise within the field.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $40,720 | $19.6 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $50,355 | $24.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $60,750 | $29.2 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $83,925 | $40.3 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $104,000 | $50 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$67,140
Gross Pay
Real Wage (Purchasing Power)
$67,140
Adjusted for COL (100)
The average annual salary of $67,140 in the Coast Oregon nonmetropolitan area aligns perfectly with the national average Cost of Living Index of 100. This means that, on average, the purchasing power of a Market Research Analyst's salary in this region is comparable to the national average. While the nominal salary is lower than the national average, the equivalent cost of living suggests that the take-home value of the salary is relatively stable.
Job Market Context
270
Total Jobs
2.362
Per 1K Jobs
0.42
Location Quotient
At 0.42x, Coast Oregon nonmetropolitan area has a notably lower concentration of Market Research Analysts and Marketing Specialists jobs than the national average. Opportunities in this area are relatively scarce for this profession.
The Location Quotient (LQ) of 0.42 for Market Research Analysts and Marketing Specialists in the Coast Oregon nonmetropolitan area indicates that this profession is significantly less concentrated than the national average. An LQ below 1.0 suggests that the job market for these roles is less developed or in lower demand compared to the rest of the country. This implies a less competitive environment for job seekers but also potentially fewer opportunities and specialized roles.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Albany, OR Market Research Analysts and Marketing Specialists Salary | $71,030↑ 6% | 51 mi |
| Bend, OR Market Research Analysts and Marketing Specialists Salary | $83,170↑ 24% | 52 mi |
| Salem, OR Market Research Analysts and Marketing Specialists Salary | $76,610↑ 14% | 53 mi |
| Corvallis, OR Market Research Analysts and Marketing Specialists Salary | $74,690↑ 11% | 59 mi |
| Eugene-Springfield, OR Market Research Analysts and Marketing Specialists Salary | $71,340↑ 6% | 63 mi |
Comparing salaries near Coast Oregon nonmetropolitan area
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Coast Oregon nonmetropolitan area?
The median annual salary for a Market Research Analysts and Marketing Specialists in Coast Oregon nonmetropolitan area is $67,140. This typically ranges from $40,720 for entry-level positions to $104,000 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Coast Oregon nonmetropolitan area is 22.6% lower than the national median of $86,770.
Is Coast Oregon nonmetropolitan area a lucrative place for Market Research Analysts and Marketing Specialists?
No, not particularly lucrative compared to national standards.The average salary of $67,140 is substantially lower than the national average of $86,770, despite a national average cost of living. The low location quotient also points to a less robust job market for these specialized roles.
Is Coast Oregon nonmetropolitan area a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Coast Oregon nonmetropolitan area is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Coast Oregon nonmetropolitan area?
Some top paying nearby cities include Albany, OR ($71,030) and Bend, OR.
How does the local workforce size affect job prospects?
With a total local workforce of 270, the market is relatively small. This can mean fewer openings but potentially less competition for those roles that do become available.
What does a Location Quotient of 0.42 mean for job seekers?
An LQ of 0.42 signifies that Market Research Analysts and Marketing Specialists are less common in this area than nationally. This suggests a niche market where specialized skills might be highly valued, but overall opportunities may be limited.
How does the Cost of Living Index impact the salary?
A Cost of Living Index of 100 means the region's expenses are on par with the national average. Therefore, the $67,140 salary offers purchasing power equivalent to the national average, despite being lower in nominal terms.
Are there many Market Research Analyst jobs per capita in this area?
With 2.362 jobs per 1,000 workers, the density of these roles is moderate, indicating a consistent, albeit not overwhelming, demand for market research expertise within the local economy.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 270 employees in the Coast Oregon nonmetropolitan area area with a job density of 2.362 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Coast Oregon nonmetropolitan area