Average Market Research Analysts and Marketing Specialists Salary in Eugene-Springfield, OR
In Eugene-Springfield, OR, Market Research Analysts and Marketing Specialists earn an average annual salary of $71,340. This figure is notably below the national average of $86,770, suggesting that local market dynamics and economic factors in the region influence compensation levels for these roles. The specific economic landscape and demand within the Eugene-Springfield area play a significant role in shaping this salary differential.
Executive Summary
- Average Salary: $71,340 per year.
- Growth Trend: Salaries have shifted 0.0% ↘ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $110,640.
- Outlook: The Eugene-Springfield market for Market Research Analysts and Marketing Specialists comprises approximately 560 professionals, with a jobs-per-1,000-workers rate of 3.572. The Location Quotient of 0.64 indicates that this profession is less concentrated in Eugene-Springfield compared to the national average. While the workforce size is moderate, the lower concentration suggests a potentially less saturated but also less specialized local job market for these roles.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Eugene-Springfield, OR earns-17.8%below the national average.
$34.3
$1,372
$5,945
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for the Eugene-Springfield market isn't provided, it's generally observed that salaries for Market Research Analysts and Marketing Specialists have seen consistent growth over the past four years across the nation. This trend is typically driven by increasing data complexity, the growing importance of data-driven decision-making, and the demand for skilled professionals capable of interpreting market trends and consumer behavior.
Market Research Analysts and Marketing Specialists Salary Distribution in Eugene-Springfield, OR
Career progression for Market Research Analysts and Marketing Specialists typically involves a significant salary increase with experience. Entry-level positions might start closer to the lower end of the pay scale, while senior analysts or specialists with extensive experience and proven track records can command salaries considerably higher than the average. The widening gap between entry-level and senior-level salaries reflects the accumulation of specialized skills, strategic insights, and leadership responsibilities.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $44,090 | $21.2 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $53,505 | $25.7 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $64,690 | $31.1 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $89,175 | $42.9 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $110,640 | $53.2 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$71,340
Gross Pay
Real Wage (Purchasing Power)
$71,340
Adjusted for COL (100)
The average annual salary of $71,340 in Eugene-Springfield, OR, aligns perfectly with the national average Cost of Living Index of 100. This means that the purchasing power of the local salary is equivalent to the national average, indicating that while the nominal salary is lower than the national average for the profession, the cost of living does not present a disadvantage in terms of real income.
Job Market Context
560
Total Jobs
3.572
Per 1K Jobs
0.64
Location Quotient
Eugene-Springfield, OR has 0.64x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
With a Location Quotient of 0.64, the market for Market Research Analysts and Marketing Specialists in Eugene-Springfield, OR, is less concentrated than the national average. This suggests that while there is a presence of these professionals, the demand might not be as robust or specialized as in larger metropolitan areas. It implies a potentially more competitive environment for job seekers relative to the number of available positions, or a market that relies less heavily on this specific expertise compared to national trends.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
Comparing salaries near Eugene-Springfield, OR
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Eugene-Springfield, OR?
The median annual salary for a Market Research Analysts and Marketing Specialists in Eugene-Springfield, OR is $71,340. This typically ranges from $44,090 for entry-level positions to $110,640 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Eugene-Springfield, OR is 17.8% lower than the national median of $86,770.
Is Eugene-Springfield, OR a lucrative place for Market Research Analysts and Marketing Specialists?
No, not exceptionally lucrative compared to the national average.The average salary of $71,340 is below the national average of $86,770, although the cost of living is on par with the national average. This indicates that while your earnings will have equivalent purchasing power, the nominal income is lower than what professionals in this field typically earn nationwide.
Is Eugene-Springfield, OR a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Eugene-Springfield, OR is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Eugene-Springfield, OR?
Some top paying nearby cities include Corvallis, OR ($74,690) and Albany, OR.
How does the local workforce size affect job opportunities?
The local workforce of 560 professionals suggests a moderately sized pool of talent. While not as large as in major urban centers, it indicates a consistent need for these roles within the Eugene-Springfield economy.
What does a Location Quotient of 0.64 signify?
A Location Quotient of 0.64 means that Market Research Analysts and Marketing Specialists are less prevalent in Eugene-Springfield compared to the national average. This could imply fewer specialized roles or a market that utilizes these skills differently.
How does the cost of living impact the salary?
With a Cost of Living Index of 100, the $71,340 salary in Eugene-Springfield offers purchasing power equivalent to the national average. This means that despite the lower nominal salary, your money goes just as far locally as it would nationally.
What is the national average salary for this role?
The national average annual salary for Market Research Analysts and Marketing Specialists is $86,770, which is higher than the average salary observed in Eugene-Springfield, OR.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 560 employees in the Eugene-Springfield, OR area with a job density of 3.572 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Eugene-Springfield, OR