Average Market Research Analysts and Marketing Specialists Salary in Redding, CA
In Redding, CA, Market Research Analysts and Marketing Specialists earn an average annual salary of $72,550. This figure is notably below the national average of $86,770, suggesting that local market dynamics, industry concentration, and potentially regional demand influence compensation levels in this Northern California city. While the nominal salary is lower, understanding the local economic context is crucial for evaluating its true value.
Executive Summary
- Average Salary: $72,550 per year.
- Growth Trend: Salaries have shifted 11.5% ↗ over the last 5 years.
- Top Earners: Senior professionals (90th percentile) earn up to $112,880.
- Outlook: The job market for Market Research Analysts and Marketing Specialists in Redding, CA, comprises a local workforce of 200 professionals. With a Location Quotient of 0.52, the concentration of these roles is below the national average, indicating a less saturated but potentially less robust demand compared to national hubs. The rate of 2.92 jobs per 1,000 workers further contextualizes the availability of these positions within the broader employment landscape of Redding.
Salary Overview
The average Market Research Analysts and Marketing Specialists in Redding, CA earns-16.4%below the national average.
$34.9
$1,395
$6,046
Market Research Analysts and Marketing Specialists Salary Trends (2020-2024)
While specific historical data for Redding is not provided, it's reasonable to assume that salaries for Market Research Analysts and Marketing Specialists have experienced gradual growth over the past four years, mirroring national trends. Economic recovery, evolving marketing strategies, and the increasing importance of data-driven insights likely contribute to a steady, albeit potentially modest, upward trajectory in compensation for these roles across the country, including in regional markets like Redding.
Market Research Analysts and Marketing Specialists Salary Distribution in Redding, CA
Salary progression for Market Research Analysts and Marketing Specialists typically scales significantly with experience. Entry-level positions often start at the lower end of the pay scale, while seasoned professionals with specialized skills and a proven track record can command substantially higher salaries. The percentile gaps in compensation clearly signify career progression, with senior analysts and specialists often earning well above the average, reflecting their increased value and expertise in driving market insights and strategies.
| Experience Level | Market Percentile | Annual Wage | Hourly Rate |
|---|---|---|---|
| Associate / AnalystData entry, reporting, supporting senior staff. | 10% (Entry) | $38,420 | $18.5 |
| Senior AnalystIndependent analysis, forecasting, client interaction. | 25% (Junior) | $54,413 | $26.2 |
| ManagerOversees team, compliance, and project delivery. | 50% (Median) | $65,740 | $31.6 |
| Director / VPStrategic planning, budget ownership, risk management. | 75% (Senior) | $90,688 | $43.6 |
| Executive / PartnerC-level leadership. High-level strategy & relations. | 90% (Expert) | $112,880 | $54.3 |
Detailed Market Research Analysts and Marketing Specialists Market Analysis
Relocation Context
Nominal Salary
$72,550
Gross Pay
Real Wage (Purchasing Power)
$72,550
Adjusted for COL (100)
The average annual salary of $72,550 in Redding, CA, aligns perfectly with the national average cost of living, as indicated by the Cost of Living Index of 100. This means that the purchasing power of a Market Research Analyst's salary in Redding is equivalent to that of someone earning the national average salary in a location with a national average cost of living. Therefore, while the nominal salary is lower than the national average, its value is maintained due to the balanced cost of living.
Job Market Context
200
Total Jobs
2.92
Per 1K Jobs
0.52
Location Quotient
Redding, CA has 0.52x the national average concentration of Market Research Analysts and Marketing Specialists jobs. This means there are fewer opportunities per capita here compared to the U.S. average — competition for roles may be higher.
A Location Quotient of 0.52 for Market Research Analysts and Marketing Specialists in Redding, CA, indicates that this profession is less concentrated locally compared to the national average. This suggests that while there are dedicated professionals in this field, the job market may not be as robust or competitive as in larger metropolitan areas with a higher density of such roles. Companies seeking these specialists might find a smaller pool of candidates, potentially leading to different hiring dynamics.
Nearby Job Markets
Nearby Cities for Market Research Analysts and Marketing Specialists
| City | Salary | Dist. |
|---|---|---|
| Chico, CA Market Research Analysts and Marketing Specialists Salary | $72,030↓ 1% | 63 mi |
Comparing salaries near Redding, CA
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Frequently Asked Questions
How much does a Market Research Analysts and Marketing Specialists make in Redding, CA?
The median annual salary for a Market Research Analysts and Marketing Specialists in Redding, CA is $72,550. This typically ranges from $38,420 for entry-level positions to $112,880 for top-level roles.
How does the salary compare to the national average?
The average salary for this role in Redding, CA is 16.4% lower than the national median of $86,770.
Is Redding, CA a lucrative place for Market Research Analysts and Marketing Specialists?
No, not significantly more lucrative than the national average.While the cost of living is at the national average, the average salary of $72,550 is below the national average of $86,770, and the job market concentration is lower.
Is Redding, CA a good place to live for Market Research Analysts and Marketing Specialists?
The Cost of Living Index in Redding, CA is 100. While higher than average, this often correlates with higher wages.
Where are the highest paying cities near Redding, CA?
Some top paying nearby cities include Chico, CA ($72,030) and others.
How does Redding's salary compare to the national average for this role?
The average salary in Redding, CA, is $72,550, which is lower than the national average of $86,770 for Market Research Analysts and Marketing Specialists.
What is the cost of living in Redding, CA?
Redding, CA has a Cost of Living Index of 100, which is exactly at the national average, meaning it is neither more nor less expensive to live there compared to the national benchmark.
Is there high demand for Market Research Analysts in Redding?
With a Location Quotient of 0.52, the concentration of these roles is below the national average, suggesting demand is present but not exceptionally high or competitive compared to national trends.
How many Market Research Analysts and Marketing Specialists work in Redding?
There are approximately 200 Market Research Analysts and Marketing Specialists employed in Redding, CA, representing 2.92 jobs per 1,000 workers in the local economy.
Methodology: Salary data is derived from the Bureau of Labor Statistics (BLS) OEWS 2024 release. Figures represent gross pay before taxes. Analysis includes 200 employees in the Redding, CA area with a job density of 2.92 per 1,000 jobs. Cost of Living data is estimated based on state and metro averages.
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Semantic Salary Analysis for Market Research Analysts and Marketing Specialists • Data source: BLS OEWS 2024 •Jobs in Redding, CA